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Old 05-19-2017, 11:07 AM   #1
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Default Do You Worry About SEO For Your Website?

Do You Worry About SEO For Your Website?-seo-lge.jpg

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"Search engine optimization isn’t necessarily a thing of the past, but it doesn’t dominate the market like it used to. While SEO is still an important feature of your website, it should grow organically from your content to deliver your site to the top results of search engines and social media alike." Do You Still Need to Worry about SEO for Your Website?
Do you still need to worry about SEO for your website?

Why? Why not?
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Old 05-19-2017, 06:22 PM   #2
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To tell the truth, I don't even know what it means.

So, no, I don't worry at all.
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Old 05-19-2017, 07:00 PM   #3
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Quote:
Originally Posted by chrisn View Post
To tell the truth, I don't even know what it means.

So, no, I don't worry at all.


I'm right there with you on that one.


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Old 05-19-2017, 07:44 PM   #4
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My wife says shes the CEO of our house, so does that mean I'm the SEO?
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Old 05-19-2017, 09:06 PM   #5
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I worry about it daily. Anyone know of any good places for a quality back link?

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Old 05-20-2017, 12:32 PM   #6
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SEO is useful if you want to be first place on Google.
We are first page for most painter related terms in a market of 5 million.
It is not easy and it costs a lot of time/money.

We hired "the guy who knows", a "well respected" agency, the "contractor recommended" companies from here and Contractortalk.

Most of them have been a disappointment.
Sure, in a small market, do the basics, some blogging, you may be fine.

In a big market you are competing with Yelp, Yellow Pages, couple of review sites, couple of franchises with a well connected site, a few hundred competitors.
There are only 10 spots on Google's first page.
You need:
- a good website with a lot of high quality content. The days of the 400 word blog are gone. For example, this page about eco-friendly painting http://ecopainting.ca/eco-painting/ has over 2,300 words and finally making it on the first page.
- Really good on page optimization - but not too much! It can't look too optimized.
- Internal linking to and from related content (this needs planning)
- Industry relevant links coming in at a good velocity (consistent). Not so many directories, not too much blog commenting, lose the Private Blog Networks PBNs, etc.
- Reviews in Google, Facebook and some in review sites.
- Good social profile in at least the major networks.
- Build your Brand reputation
There are hundreds of factors

We ended up hiring a talented full time marketing manager and we now get better result doing SEO (among other things in house.

Ryan, a good way to get good links is by doing a competitor analysis.
Find the main competitors in your area, even other contractors, designers, etc, not just painters.
Get a subscription to Ahrefs, and find their backlinks.
Get some of their best ones, not the spammy ones.
Go after some of them, some are easier to get than others.

And another note: there is life without Google.
Facebook is a good lead source.
Some traditional marketing techniques still work.
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Old 05-22-2017, 10:28 AM   #7
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SEO is essentially the "AAA" of the modern phone book, the internet.

Seems like a nebulous void where you sink a lot of money much like the old Yellow Pages used to be.
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Old 05-22-2017, 12:45 PM   #8
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Quote:
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SEO is essentially the "AAA" of the modern phone book, the internet.

Seems like a nebulous void where you sink a lot of money much like the old Yellow Pages used to be.
But unlike the yellow pages, SEO seems to require constant input from the owner. It's one thing to spend money on exposure, but time too? Especially if you do business locally any ways.

But I suppose for owners who are out of the bucket, there's more time to write blogs and stuff.
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Old 05-22-2017, 06:26 PM   #9
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Quote:
Originally Posted by CApainter View Post
But unlike the yellow pages, SEO seems to require constant input from the owner. It's one thing to spend money on exposure, but time too? Especially if you do business locally any ways.

But I suppose for owners who are out of the bucket, there's more time to write blogs and stuff.
I still work for a living, no time for that stuff, even if it is important.
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Old 05-23-2017, 01:57 PM   #10
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I don't do any painting and I don't have any time to write blogs or other such 'stuff'.
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Old 05-23-2017, 02:55 PM   #11
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Quote:
Originally Posted by Roamer View Post
I don't do any painting and I don't have any time to write blogs or other such 'stuff'.
Well, that must be a relief. The last thing I would want to do with my valuable time, is spend it writing articles so my company could maintain a top ten spot on a google search page. Especially, if I already had a business that serviced a local market where the competition is weak and my reputation is stronger.

But you know there are a lot of painters who just enjoy interacting on the internet and tweeking their web pages. So if a blog is necessary for them to maintain a SEO, I'm sure it's more than welcomed.
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Old 06-01-2017, 10:53 PM   #12
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I think it depends on brand recognition... I get a lot of calls from my site/facebook because they saw my truck in their neighborhood or saw my sign...

SEO can be a MASSIVE money pit with zero results... anyone calling you one the phone run...

I am on the first page of google, and the 2nd and the third. I did it myself... not sure how, but it sorta just works...


the big thing is my customers dont want a franchise, they dont want a company running 10 crews. their delighted to hear I am on every job... and my reputation among other painters, I am in the top 4. but I am expensive, maybe too expensive... but I am also choosy..

I use my truck which is full color, I use yard signs disposable signs, flyers and I got the local paint store handing out my card.
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