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Old 11-29-2016, 08:10 PM   #21
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I'm still waiting for you guys to, "Get the ideas rolling." Slackers.
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Old 11-29-2016, 10:36 PM   #22
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i offer to help with colours after my quote to help with ideas, send them a few pictures of colour combos i like
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Old 12-06-2016, 02:33 PM   #23
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We just started offering 2 free hours of 'color consulting' with a designer. She is charging half her regular hourly fee to us.
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Old 12-06-2016, 03:40 PM   #24
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Quote:
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We just started offering 2 free hours of 'color consulting' with a designer. She is charging half her regular hourly fee to us.
What's her usual rate? My designer charges $145/hr...I need to look for another. It's not exactly easy to find a designer and know if they are any good at picking colors...Any idea how to weed them out other than the usual referrals and online Google reviews? The local Benjamin Moore store has a real hotty working there who is also a designer/decorator.
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Old 12-07-2016, 10:21 AM   #25
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She typically charges $150 an hour. We are paying that much for two hours. She is free to charge whatever she likes after our 2 hours are up. It should be a pretty good fit for both her and us. She gets exposure with our clients and possibly more work.
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Old 12-07-2016, 10:25 AM   #26
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Quote:
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Any idea how to weed them out other than the usual referrals and online Google reviews? The local Benjamin Moore store has a real hotty working there who is also a designer/decorator.
We are members of two designer associations/networking groups. We chose from them after getting to know several. We've done about 10 jobs with this particular designer over the past 3 years.

IFDA and ASID are the two associations. If you join you have to attend the functions and be willing to be a resource of paint information. Some designers need a bit of coaching when it comes to the proper products for their various projects.
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Old 12-08-2016, 10:06 AM   #27
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From my experience I have never heard of anyone charging for an estimate. This industry is very competitive. Especially in the "right to work" states. Someone can flip a burger one day and be a painting contractor the next; due to the fact that a license is not required. Charging when everyone is free is basically shooting yourself in your foot from the get go. For residential I bring a cup of coffee for the Homeowner. For commercial and new development I always make it a point to introduce myself by bringing a dozen doughnuts to the office. Meet and greet with the GC and make sure my cards get placed on his desk not in a pocket on job sites. By doing this I have a lot more time to build report and hear their concerns and opinions of my competitors. Trust me, the guy who brought doughnuts and does quality work is remembered regardless of low-bidders.

What is the best form of marketing? Well we live in the era of "social media". SEO is hands down the best form of marketing. I once used Porch, Thumbtack, and almost joined Home Advisors and found that they are a waste of time and money most important only low-ball homeowners use them. Invest in learning your own SEO or pay someone to do it for you just want to make sure you own your content when going this route.
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Old 12-09-2016, 01:55 PM   #28
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Quote:
From my experience I have never heard of anyone charging for an estimate. This industry is very competitive. Especially in the "right to work" states. Someone can flip a burger one day and be a painting contractor the next; due to the fact that a license is not required. Charging when everyone is free is basically shooting yourself in your foot from the get go.
We don't charge for estimates. The 'free' color consult is only for clients who've signed a contract with us. We are selling it as an incentive to contract with us.

There was a painter in our local PDCA who charged $25 for every estimate. He would grill people over the phone beforehand to weed out the tire kickers. The 25 bucks was deducted from their final invoice if they contracted with him. Seemed to keep himself busy, in any case.
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Old 12-09-2016, 04:57 PM   #29
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If we are called by a realtor that we haven't worked with, or don't know, and are asked to bid painting a place that's going on the market, we will charge for the bid. That keeps them from taking advantage of our "free estimate" offer in order to just get information for a painting credit.
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Old 12-10-2016, 01:24 AM   #30
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Quote:
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We don't charge for estimates. The 'free' color consult is only for clients who've signed a contract with us. We are selling it as an incentive to contract with us.

There was a painter in our local PDCA who charged $25 for every estimate. He would grill people over the phone beforehand to weed out the tire kickers. The 25 bucks was deducted from their final invoice if they contracted with him. Seemed to keep himself busy, in any case.
I'm trying to think of a nice way to qualify prospects for a free color consult... I don't want to offer a free color consult (that'll cost me $120 ) if the job is only a room or two...The designer charges me an hour if it's one room or an entire house. I'm getting calls for a lot of tiny jobs this time of the year. People just want a room or two painted before the Holidays.

In an ad you could say: for "For qualified customers",' For jobs over $1500,..I don't like either. Anyone have a better phrase in a few words?

How about "Minimum buying requirements"

Any copy writers in here?....lol
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Old 12-12-2016, 11:49 AM   #31
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We thought about putting a qualifier in for a certain price of job, but, we ultimately opted to just leave it as is.

Here's the first version that went out on Facebook last week.

https://www.facebook.com/techpaintin...type=3&theater
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Old 12-13-2016, 12:24 AM   #32
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You could put an asterisk after your copy about the free color consultation and place the fine print at the bottom of the ad which includes the minimum job requirements.

I'm doubtful that many people that only want one or two rooms painted would want a color consultation. But if you only end up painting one or two rooms it's possible that they'll have other work in the future. Or ask them for them to give you a good review online.


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Old 02-08-2017, 03:57 PM   #33
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We have what we refer to as the "Club 50".

Our past clients are solicited and receive mailings 3 times throughout the year to remind them to recommend us to all their family and friends, and if one of their referrals purchase our services of $1000 or more we send them a gift card valued at $50.00 per qualified referral, thus the name Club 50. The vendor gift card is always one of their choosing.
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Old 02-10-2017, 05:16 AM   #34
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Last edited by Showtime; 02-10-2017 at 05:19 AM..
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