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Old 11-26-2016, 02:00 AM   #1
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Default New year marketing tip

Getting ready for the new year and trying new marking ideals

has anyone done retargeting ? do you know what it is?

what about AreaEcho ?

here's a little video http://areaecho.com/painting.html

we've increased our work load using this and wanted to share

.
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Old 11-26-2016, 06:02 AM   #2
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Soliciting is kind of a bad idea in public place.
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Old 11-26-2016, 07:55 AM   #3
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Soliciting is kind of a bad idea in public place.
Soliciting?

i've been a painter full time since 1977, never had another way to make a living

just posting a tip on something that has worked for me

cricket or any mod is welcome to delete post


.
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Old 11-26-2016, 11:58 AM   #4
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Originally Posted by Repaint Florida View Post
Soliciting?

i've been a painter full time since 1977, never had another way to make a living

just posting a tip on something that has worked for me

cricket or any mod is welcome to delete post


.
In all fairness, can we assume that goga forgot to add the emoji?

Glad you found a product that helps your business
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Old 11-26-2016, 12:39 PM   #5
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It seems to me that marketing, in some form or another, naturally goes with the territory of owning any business. Some will succeed at a more aggressive campaign than others. At the end of the day, whatever works.
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Old 11-26-2016, 10:06 PM   #6
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Quote:
Originally Posted by Repaint Florida View Post
Getting ready for the new year and trying new marking ideals

has anyone done retargeting ? do you know what it is?

what about AreaEcho ?

here's a little video http://areaecho.com/painting.html

we've increased our work load using this and wanted to share

.
Market market market gotta love modern stalking I mean technology I'm in thanks for tip .
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Old 11-26-2016, 10:19 PM   #7
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I REALLY like that it's not a PPC thing and just a set monthly fee. I'm going to take a closer look into it. Thanks Repaint!
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Old 11-26-2016, 11:27 PM   #8
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In all fairness, can we assume that goga forgot to add the emoji?

Glad you found a product that helps your business


I don't usually use smileys, my apologies.
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Old 11-27-2016, 12:25 PM   #9
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Quote:
Originally Posted by Repaint Florida View Post
Getting ready for the new year and trying new marking ideals

has anyone done retargeting ? do you know what it is?

what about AreaEcho ?

here's a little video http://areaecho.com/painting.html

we've increased our work load using this and wanted to share

.
I might give it a try...Google Adwords is very expensive in my city for the key words; city painters or the best ones. Have you tried the Facebook + Web option?

Painters are a weird breed. I post suggestions for marketing and you get 2-3 knuckleheads responding with "I'm turning work away I'm so busy. You shouldn't have to market if you've got referrals or some other BS.".

I'm always trying to keep my pipeline full by doing all kinds of different sales & marketing techniques. I've been reading quite a few sales books this year and one of the best is called "Fanatical Prospecting" by Jeb Blount. Grant Cardone & Gary Vee are also excellent.

Last edited by Mr Smith; 11-27-2016 at 12:30 PM..
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Old 11-27-2016, 01:54 PM   #10
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I might give it a try...Google Adwords is very expensive in my city for the key words; city painters or the best ones. Have you tried the Facebook + Web option?

Painters are a weird breed. I post suggestions for marketing and you get 2-3 knuckleheads responding with "I'm turning work away I'm so busy. You shouldn't have to market if you've got referrals or some other BS.".

I'm always trying to keep my pipeline full by doing all kinds of different sales & marketing techniques. I've been reading quite a few sales books this year and one of the best is called "Fanatical Prospecting" by Jeb Blount. Grant Cardone & Gary Vee are also excellent.
I'm with you on that. Even if it's something I don't think I need right now leaning what's working for others and putting in your back pocket for when you do need it or choose to expand is never a bad idea. You can never learn too much.
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Old 11-27-2016, 10:50 PM   #11
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You can never learn too much.
Hit the nail on the head. Good job! Glad to know there are others out there that believe that.

I'm trying to pump up the business in 2017.

My plan:
1.) Going after real estate agents (res-repaints, elastomerics, etc.) The normal stuff.

2.) Going after interior designers.

3.) Going after remodel contractors (not necessarily NC).

4.) Advertising in 2 different magazines around town. Already have the contract to for 1. Going to be doing monthly painting giveaways.

5.) Expand into bill boards. Did this several years ago and you can get the word out pretty fast and reach a broad audience.
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Old 11-28-2016, 03:30 AM   #12
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My plan:
1.) Going after real estate agents (res-repaints, elastomerics, etc.) The normal stuff.

2.) Going after interior designers.

3.) Going after remodel contractors (not necessarily NC).

4.) Advertising in 2 different magazines around town. Already have the contract to for 1. Going to be doing monthly painting giveaways.

5.) Expand into bill boards. Did this several years ago and you can get the word out pretty fast and reach a broad audience.
Exactly my plan, less the billboards and magazines. I'm going to try an focus on networking groups to supplement #1, 2, and 3 in your list.
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Old 11-28-2016, 10:41 AM   #13
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Exactly my plan, less the billboards and magazines. I'm going to try an focus on networking groups to supplement #1, 2, and 3 in your list.
Sounds like a good plan.

If I had a lot of time and focusing strictly on sales and not actually doing work. I'd be doing the Chamber of Commerce meetings/parties. Get some commercial work from it probably. And doing more network type events, similar to what you have mentioned.

I forgot to add another thing:

* Going to be doing a booth in the spring's Home & Garden show.

I'm hoping the show works as well as I think. It gets marketed across town and brings in just over 3,000 people...for approx $700 I think it's a good marketing event. Hard to buy 3k worth of eyeballs for $700 on your own...so team up.

We plan on featuring more customized product solutions for that show such as:
Faux Finishes, Cabinet Refinishes, and Concrete work.

With a lot of before/afters photos and various actual samples (epoxies, floor stains, faux boards, etc.) Hoping that the DIY market will pick up on it and want us to come do some work at their home because these are more advanced topics of the painting world and not well suited for DIYers.
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Old 11-28-2016, 12:37 PM   #14
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Originally Posted by Repaint Florida View Post
Getting ready for the new year and trying new marking ideals

has anyone done retargeting ? do you know what it is?

what about AreaEcho ?

here's a little video http://areaecho.com/painting.html

we've increased our work load using this and wanted to share

.
How long have you been using this program? What sort of increase in leads have you gotten?
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Old 11-28-2016, 12:38 PM   #15
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Quote:
Originally Posted by woodcoyote View Post
Sounds like a good plan.

If I had a lot of time and focusing strictly on sales and not actually doing work. I'd be doing the Chamber of Commerce meetings/parties. Get some commercial work from it probably. And doing more network type events, similar to what you have mentioned.

I forgot to add another thing:

* Going to be doing a booth in the spring's Home & Garden show.

I'm hoping the show works as well as I think. It gets marketed across town and brings in just over 3,000 people...for approx $700 I think it's a good marketing event. Hard to buy 3k worth of eyeballs for $700 on your own...so team up.

We plan on featuring more customized product solutions for that show such as:
Faux Finishes, Cabinet Refinishes, and Concrete work.

With a lot of before/afters photos and various actual samples (epoxies, floor stains, faux boards, etc.) Hoping that the DIY market will pick up on it and want us to come do some work at their home because these are more advanced topics of the painting world and not well suited for DIYers.
They should be calling you the 'Concrete Coyote'. I've never done an epoxy floor in my life but I'd love to learn. Same for concrete driveways & patios. I don't see anyone teaching it in my area.

I'm Not sure that watching YouTube Videos would be enough to learn it...lol That must be a tough market to crack. I'll bet it's mainly a referral lead sideline unless you go after the new housing market and bypass the builder. Doing a garage floor before they move into their new house would be the best possible scenario.

Do you offer realtors a kickback per job landed? I know that interior decorators charge 5% (some charge 10%). I know that some painters don't like to but it's the cost of doing business. It's the way of the world on a small scale.

Last edited by Mr Smith; 11-28-2016 at 12:58 PM..
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Old 11-28-2016, 07:24 PM   #16
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They should be calling you the 'Concrete Coyote'. I've never done an epoxy floor in my life but I'd love to learn. Same for concrete driveways & patios. I don't see anyone teaching it in my area.

I'm Not sure that watching YouTube Videos would be enough to learn it...lol That must be a tough market to crack. I'll bet it's mainly a referral lead sideline unless you go after the new housing market and bypass the builder. Doing a garage floor before they move into their new house would be the best possible scenario.

Do you offer realtors a kickback per job landed? I know that interior decorators charge 5% (some charge 10%). I know that some painters don't like to but it's the cost of doing business. It's the way of the world on a small scale.
I've been wanting to take this course for years but havent had the time.
http://elitecrete.com/training-certi...tes-locations/
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Old 11-28-2016, 10:06 PM   #17
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I've been wanting to take this course for years but havent had the time.
http://elitecrete.com/training-certi...tes-locations/
Elite has some good products from what I understand. The closest dealer/seller is about 300 miles away, same with classes. Perhaps next year myself and some of the guys can take a class or two.

Problem is product. It's easier for me to go to Sherwin and pick up some industrial epoxy and tint it than it is to order and wait.

Plus, I've been jumping on them at the store to get into the metallic epoxies, or at least call some vendors and bring some stuff in for me. Looks like they finally have some access to something, going to do more investigating into what they can bring in, but it's a start at least.
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Old 11-28-2016, 10:12 PM   #18
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I'm Not sure that watching YouTube Videos would be enough to learn it...lol That must be a tough market to crack. I'll bet it's mainly a referral lead sideline unless you go after the new housing market and bypass the builder. Doing a garage floor before they move into their new house would be the best possible scenario.

Do you offer realtors a kickback per job landed? I know that interior decorators charge 5% (some charge 10%). I know that some painters don't like to but it's the cost of doing business. It's the way of the world on a small scale.
Thanks for the kind words. I wish I knew a lot more than I do, but I don't...but still learning more. Haven't messed with much of the metallic epoxies and I have done limited grinding, by hand. We just got done grinding a whole garage floor by hand a couple of weeks ago...came out good, but makes us all appreciate the planetary walk-behind grinders a heck of a lot more lol.

It's not really a hard market to crack once you know the basics. Key to is that a lot of painters aren't into it, which makes it good for us because Sherwin gives us tons of referrals because they trust our work. They do it for a bunch of other stuff, but concrete work is big business for them and us. Landed a 4,000+ sqft job a couple of weeks ago, epoxy floor. Was good and we were able to test out a different technique than normal. Was able to bust out the second coat with shark grip additive, finished it in less than 2hrs.

Anyway, as far as kick backs. Yes sir..we call them "referral incentives" or "referral bonuses". I ALWAYS bring those up as I'm glad to pay a price to get a job. The first thing I say to an agent, other than we can do this and that is that we offer referral bonuses if we obtain the job based on their recommendation. If you can find a way for everyone to make money...that's what you do this for (to make money) and they'll be more than willing to hand out your card or drop your name (for money).
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Old 11-28-2016, 10:46 PM   #19
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How long have you been using this program? What sort of increase in leads have you gotten?
new using this but we used a landing page so i can track it easy

give me a day or two and i'll dig through the data

but i know i signed 12 cabinet painting jobs from this in 3 weeks

now keep in mind Nov is our busy time of year & cabinet paint is hot right now
but for the price i'll give it a shot for 3 months and see

btw this is a new service just came out of beta test ( at least with this company )

the different between re-targeting & this from my understanding is with re-target they have to go to your website first for it to work

with this it's based on searches , if they search for painters in your zip codes you choose it follows them showing your ad
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Last edited by Repaint Florida; 11-28-2016 at 10:55 PM..
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Old 11-28-2016, 11:16 PM   #20
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I might give it a try...Google Adwords is very expensive in my city for the key words; city painters or the best ones. Have you tried the Facebook + Web option?

Painters are a weird breed. I post suggestions for marketing and you get 2-3 knuckleheads responding with "I'm turning work away I'm so busy. You shouldn't have to market if you've got referrals or some other BS.".

I'm always trying to keep my pipeline full by doing all kinds of different sales & marketing techniques. I've been reading quite a few sales books this year and one of the best is called "Fanatical Prospecting" by Jeb Blount. Grant Cardone & Gary Vee are also excellent.
Your 100% right, we have all the work we need but keeping the pipeline full is smart business

for me it's marketing ... building a brand
i want my company name out there so when someone is ready for my service they know the name

it's the sole reason i named my company Repaint Florida LLC
i wanted to build a name, run everything thru the company, showing all money made no cash, building credit cards sales, radio ads, working with Habitat for humanity and being know as a quality company

when i quit i want to be able to sell my company and make money off my hard work ... too many painter work 20 + years and their company has no value

advertise ... advertise ... advertise build a name, hire a good crew and enjoy life

.
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