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Old 08-06-2015, 08:59 PM   #1
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Default Some love for the marketing forum

So I see the marketing forum sitting here with sad puppy eyes, lets throw this out there.

You are or were a OMS?

You're getting by, but its often unsteady or mixed bag of work and customers, good and bad.

You're not much into, or good at marketing yourself.

You don't know where or how to market yourself best. Trial and error, mostly error.

You're really good at painting in general, but would prefer year round, upscale interior work.

Here's the big question....

Would you pay $7500 per year to make $100-$120k per year. Minus you're operating expenses, which for a OMS shouldnt be more than $2500-3500. Requiring zero marketing effort on your own. You just take the calls and do the work. Top notch of course. It is YOUR business, you're just riding the coat tails of a licensed name and website that brings customers to you primarily because you are a OMS and can complete large projects with little fanfare.

If you're already there, then please add your insight minus the "I would never pay to advertise" cuz that doesn't help the up and comers. If you found your niche, and don't pay a dime, then you have it easier than most.

Go!
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Old 08-06-2015, 10:01 PM   #2
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Originally Posted by GR8painter View Post
Here's the big question....

Would you pay $7500 per year to make $100-$120k per year. Minus you're operating expenses, which for a OMS shouldnt be more than $2500-3500. Requiring zero marketing effort on your own. You just take the calls and do the work. Top notch of course. It is YOUR business, you're just riding the coat tails of a licensed name and website that brings customers to you primarily because you are a OMS and can complete large projects with little fanfare.
Will you be more specific? This is real or hypothetical?

Who exactly am I paying $7500? How are the results guaranteed?

Why are OMS best for large projects?
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Old 08-06-2015, 10:15 PM   #3
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Originally Posted by I paint paint
Who exactly am I paying $7500?
My guess would be a lead referral service, with the initials "A.L." My advice would be to don't tie yourself to a referral service unless you want to use it as an avenue of growth. A OMS should focus on:
1. Building personal relationships in their local community.
2. Consistently building a solid reputation based on high levels of service and craftsmanship.
3. Personal referrals from previous customers and contacts.
4. Repeat customers.


Then spend the $7500 on nice vacation.
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Old 08-06-2015, 10:22 PM   #4
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Will you be more specific? This is real or hypothetical?

Who exactly am I paying $7500? How are the results guaranteed?

Why are OMS best for large projects?
He's pumping Angies List.

$7500 to Angie's List.

OMS are not best for large projects.
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Old 08-06-2015, 10:35 PM   #5
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Originally Posted by I paint paint View Post
Will you be more specific? This is real or hypothetical?

Who exactly am I paying $7500? How are the results guaranteed?

Why are OMS best for large projects?
It is real hypothetical.

You are not paying anyone yet, because it doesn't exist...yet. But it would be a split between a marketing fee for the referral site, and licensing fee to use a seperate name and site, integrated within the referral site. Hope thats not too confusing. Nothjng is ever guaranteed with marketing, but, you would have the the ability to easily replicate a successful model, but you fly or die based on your own work and ability to run an organized operation.

Its not that OMS is best, it's that it's preferred by some customers.

There are def other ways to become successful, I suspect you'll see a lot of suggestions in this thread, most of which will be true, but they can also be easier said than done. You have to put out a sustained and dedicated effort into you're own marketing. This concept is if you don't want, or can't wait, to build up on the slow track.

I don't need to pump AL they do ok without me. A OMS is best for large projects...when the customer wants a OMS for their large project. This concept def involves AL, but goes way beyond that. If I give too many details, this thread will turn to mush, so just work with the parameters laid out.

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Old 08-06-2015, 10:51 PM   #6
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Its not that OMS is best, it's that it's preferred by some customers.
I wonder why some customers prefer it?

By OMS, are you meaning any owner/operator who often brings one or two helpers along to the job site?

Or are you talking more literally, like some customers only want one actual person on site painting, and they want that painter not to be an employee, but an owner/operator?
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Old 08-06-2015, 11:02 PM   #7
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I wonder why some customers prefer it?

By OMS, are you meaning any owner/operator who often brings one or two helpers along to the job site?

Or are you talking more literally, like some customers only want one actual person on site painting, and they want that painter not to be an employee, but an owner/operator?
They prefer it because you're in their space, in their life, for a month. I didn't realize the mindset till I imersed myself in it. When I thought about it more, it made sense. To some, they would rather not have their whole house turned upside down, bunch of strangers running around over the whole house, coming and going, being rushed on colors and details. Now I get it.

One painter/owner. Helpers (moving/cleaning) when needed.

If more than one painter is desired by homeowner to speed up the process, an additional painter/s are brought in and have their own specific rooms to complete. Paid seperately. So no one blames the other guy.

Thanks for the great questions.

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Old 08-06-2015, 11:10 PM   #8
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If a OMS in a large city like Boston can't build a referral base that provides a steady stream of work with a 45 day wait list then they probably should work on getting that fixed instead.

For 15k you could take each one of your clients out for a steak dinner.
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Old 08-06-2015, 11:27 PM   #9
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If a OMS in a large city like Boston can't build a referral base that provides a steady stream of work with a 45 day wait list then they probably should work on getting that fixed instead.

For 15k you could take each one of your clients out for a steak dinner.
Please elaborate on this fixing process you speak of. Just like Charlotte, Boston is just one city, trust me, it is not paved in gold, there are all the suburbs that don't have quite the heavy concentration of business, but if ur working the right areas, the right way, u get the benefits of Boston, without sitting in two hours of traffic.
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Old 08-06-2015, 11:46 PM   #10
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They prefer it because you're in their space, in their life, for a month. I didn't realize the mindset till I imersed myself in it. When I thought about it more, it made sense. To some, they would rather not have their whole house turned upside down, bunch of strangers running around over the whole house, coming and going, being rushed on colors and details. Now I get it.

One painter/owner. Helpers (moving/cleaning) when needed.

If more than one painter is desired by homeowner to speed up the process, an additional painter/s are brought in and have their own specific rooms to complete. Paid seperately. So no one blames the other guy.

Thanks for the great questions.
Surely you jest. Multiple paint contractors in the same house, at the same time, to paint different rooms? "So no one blames the other guy"?

Have you any idea how laughable this is?
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Old 08-06-2015, 11:55 PM   #11
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The people who matter to me, and its not you, aren't laughing at all, and if I told you who they were, you would need to change your shorts.

Here you want to laugh some more, they may be actually charging different prices LOL
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Old 08-07-2015, 12:01 AM   #12
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The people who matter to me, and its not you, aren't laughing at all, and if I told you who they were, you would need to change your shorts.

Here you want to laugh some more, they may be actually charging different prices LOL
If you told me who they were, I'd keep laughing. But thanks for the interest in my shorts.
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Old 08-07-2015, 12:14 AM   #13
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Let me know when you want to sign up, I'll give you a discount. Seriously, I'm not your typical **** kicker. Sure we all joke around and insult each other, in good fun, but you don't know me, my background, or intellect. And I don't know yours, so all I try to do is keep it interesting, and encourage other peoples ideas, even if their not such great ones.
I have absolutely no desire to be a big paint company owner, with lots of guys to oversee. Thats not my thing. But when I see a demand, that exists nationally, I'm gonna jump on it brother, and I shoot to kill.
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Old 08-07-2015, 12:23 AM   #14
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Roll up your pants legs, guys. It's too late to save your shoes.
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Old 08-07-2015, 12:27 AM   #15
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Yeah you five other guys that post here regularly, watch out, this guy is crazy.
Can't wait till chrisn sees this thread, where are you buddy.

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Old 08-07-2015, 03:46 AM   #16
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Yeah you five other guys that post here regularly, watch out, this guy is crazy.
Can't wait till chrisn sees this thread, where are you buddy.
I am here, this is just not worth the effort to respond, slinger is doing OK
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Old 08-07-2015, 05:01 AM   #17
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I think OMS is a terrible business model and any client that prefers their job dragged out for inordinate periods of time due to lack of help is a rare weirdo
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Old 08-07-2015, 06:37 AM   #18
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I'm down with AL but I'm not understanding where you're going with this. Different contractors in different areas all charging there own prices, why?

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Old 08-07-2015, 07:38 AM   #19
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I am here, this is just not worth the effort to respond, slinger is doing OK
No, slinger has let me down, I thought you would do much better.
The "save the shoes " line, man that is so overused and OLD!
I thought you could do much better. Its ok with me if you want to sit this one out.

OMS bad model, tell that to the OMS.

Which crazy homeowners would want a OMS instead of a crew... the ones that don't like chaos, just because you think they should have a crew to make it happen quicker, doesn't make it so. If you close your eyes they will go away, but they're still there.

Different prices because who should dictate your rate or price on a project, you're a OMS and you set your own. If its too high, you'll know because you'll be sitting home. Typically a HO would not bring in multiple painters, in my experience, but having that option is a good thing. Atleast they know that every painter brought in is experienced and does high quality work. Don't get me wrong, there's plenty of guys that run great crews with consistent quality, but lets be honest, its a crapshoot.

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Old 08-07-2015, 07:51 AM   #20
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so how many OMS would your HO having working in their home?
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