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Old 08-09-2018, 10:38 AM   #1
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Default What is your marketing strategy?

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Marketing can feel exhausting. You’ve gone door to door with flyers in every neighborhood in town. You’ve tried billboards and catchy commercials. You even covered your truck in your logo. Still, new jobs only trickle in. If you’re at the end of your rope with your marketing strategies, it might be time to try to reach your audience in a different way. Creative Marketing for Painting Contractors
What is your marketing strategy?

Have you found something that works best for you?
“Show respect to people who don't even deserve it; not as a reflection of their character, but as a reflection of yours.” (Dave Willis)
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Old 08-09-2018, 03:46 PM   #2
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Get to know your competition and be their friends. Imo you would be surprised at how much of your direct competition does not want to do some aspects of the business.
AKA: stuff on ladders, exteriors in general, color consulting, commercial work, clear coats, etc.
Go to networking groups and let others be sales people for you.
Friends buy from friends.
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Old 09-19-2018, 12:16 AM   #3
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The best marketing for my business has been doing a good job. I moved here from another state. My break came when I did an exterior in a nice neighborhood. The house was just purchased and the previous owner had been renting it out, so it need some TLC. The neighbors were impressed that I did repairs, prep and a full prime. The new owners were so impressed, they took a stack of business cards and handed them out to their colleagues at work. I've been busy ever since.
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Old 09-22-2018, 07:48 PM   #4
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...honesty...quality...integrity...people talk...for better or worse...
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Old 09-28-2018, 06:18 AM   #5
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Marketing strategy would basically be like everyone has been mentioning. Developing a good reputation.....by doing good quality work

People get charged an arm and a leg for everything now adays and people are getting more and more sick and tired of paying a lot for a crappy job.

Kinda like taking a car to an auto mechanic that charges a ton and can't really fix the problem. Patch it, repair it, patch it, repair it. Instead of replacing it once, taking a hit and then not having to deal with it again for many years.

One thing I've noted from working mostly residential is that people buy a house. Live in it and let it rot. They don't do hardly any maintenance or walk around checking anything. Then 10 years later when they develop a leak or inhabit a house that has tons of cracking on the outside, they want it all fixed and sometimes are aghast at prices given. Just shocking that people would drop quarter million ($$) or more on a home and think that repairs would only cost a couple hundred lol. It's one of your biggest investments and they just live in it day after day and let it rot.

Whatever, it's good for business as they say. But using high quality products and different techniques to create a better quality finish.

My personal marketing strategy for 2019 will be education. I plan to try an educate the general public more and our potential customers more about quality levels and a good job vs. bad job (i.e. less money over time vs more cost more frequently), in hopes that it will lead to more volume in 2019.

Hope that answers part of the question. Sorry about the tirade but I had to put that out there.
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