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Old 02-23-2010, 10:51 PM   #1
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Default Branding vs Marketing

Neps's poll got me thinking about the differences between marketing and branding. I always thought branding as "who we are" and marketing as "what we do".
Found this article
What do you think?
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Old 02-23-2010, 10:55 PM   #2
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Nice article.

There are so many differences between branding and marketing. Branding is about living with consistent values, like swimming your laps; marketing is about taking one good shot at the basketball hoop. Branding happens slowly; marketing is fast. Branding is a multifaceted personality; marketing is one aspect of that personality. Branding is talking; marketing is shouting. Branding is value driven (example: Office Depot has a note on its computer screen for salespeople, reminding them to tell customers when office chairs are vinyl and not leather); marketing is amoral. You brand a name; you market an initiative. And on and on
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Old 02-23-2010, 11:03 PM   #3
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And I have always marketed to build a brand, and branded to build a market.
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Old 02-24-2010, 03:01 PM   #4
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I really fail to see the distinction and I think the author introduces a false dichotomy into the whole issue where non exists.

Branding is part of marketing. I think that the stereotypical use of the word "marketing" is part of the problem with seeing it as something distinct from branding. Stereotypically, people think "marketing" is synonymous with advertising. It is not!

Marketing is so broad that it encompasses much more than just "taking one good shot at the basketball hoop."

Sales is marketing.
Branding is marketing.
Pricing is marketing.
Distribution is marketing
Shaping your product and service offerings is marketing.
Communication (advertising, PR, word of mouth, etc) is marketing.

Marketing 101 - the "4 P's of Marketing" aka "The Marketing Mix:"

1) Product (or service)
2) Price
3) Place (aka distribution)
4) Promotion

Kotler's definition of marketing: "a set of processes for creating, communicating, and delivering value to consumers and for managing customer relationships in ways that benefit both the seller and the consumer."

Under that definition, any process that creates, communicates, and delivers value for a consumer is marketing. Branding/advertising/promotions communicate value. Your product/service is the valuable thing. Etc.

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Old 02-24-2010, 04:01 PM   #5
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None of you guys know/understand what marketing is, it's very simple...

#1) Identifying the service you provide

#2) Identifying the 'market' that needs your service

#3) Finding ways to connect #1 & #2


That's all marketing is
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Old 02-24-2010, 04:28 PM   #6
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Quote:
Originally Posted by plainpainter View Post
None of you guys know/understand what marketing is, it's very simple...

#1) Identifying the service you provide

#2) Identifying the 'market' that needs your service

#3) Finding ways to connect #1 & #2


That's all marketing is
I wish it was that easy Dan.
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Old 02-24-2010, 05:55 PM   #7
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Originally Posted by NEPS.US View Post
I wish it was that easy Dan.
Neps you should listen to dan he knows what he is talking about. He did 2,500,000 in painting last year.

Edit: I think I added 3 too many zeros. Should of been 2,500. Give me a vacuum and I can do $2500 in liposuction.
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Old 02-24-2010, 06:07 PM   #8
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Originally Posted by NEPS.US View Post
I wish it was that easy Dan.

Chris - that' just the top level description, anything else that falls within those categories are the procedural layers.

I just don't like it when guys confuse what marketing is - the actual procedural/plan of attack <--- that's anything but easy.

But once you understand it, you understand what is meant by advertizing, what is meant by 'branding' - the actual methodology used to connect you the contractor with said customer.

My 'marketing' employs little name branding for instance. I don't believe name branding works with a limited budget - so I don't bother with it. That's why I am not worried about possibly projecting a bad image with lawn signs or business cards at restaurant entrances. So my connection between customer and me is just trying to get a mode of connection in front of a possible customer to be able to contact me, whether it's website or phone number or telepathy.

A great service is another procedural plan of attack I employ in my marketing, by providing a great service I am investing in customer relationships and using a happy customer as a means to connect me to another customer, see the connection between me and customer? That's part of marketing.
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Old 02-24-2010, 06:14 PM   #9
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Quote:
Originally Posted by plainpainter View Post
None of you guys know/understand what marketing is, it's very simple...

#1) Identifying the service you provide

#2) Identifying the 'market' that needs your service

#3) Finding ways to connect #1 & #2

That's all marketing is
I think you have 1 and 2 backwards. You can have the greatest services in the word, but if there's no market for those services, you're wasting your time in 3. Bump up #2 to first place, and I agree with these three steps.

They still miss the creation of value part, but the delivery and communication fit these steps nicely.
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Old 02-24-2010, 06:16 PM   #10
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you guys take all the fun out of this painting gig.

quit overthinking this stuff.
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Old 02-24-2010, 06:19 PM   #11
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Quote:
Originally Posted by y.painting View Post
I think you have 1 and 2 backwards. You can have the greatest services in the word, but if there's no market for those services, you're wasting your time in 3. Bump up #2 to first place, and I agree with these three steps.

They still miss the creation of value part, but the delivery and communication fit these steps nicely.
This isn't a time series - you can choose to find a contingency of folks that need a service and develop a company around them - or you can like most guys just start something like painting, plumbing, electricity - and then go identify a market of folks that need your service. Of course if you don't have #1 and #2 - by definition you won't get to #3
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Old 02-24-2010, 07:17 PM   #12
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Quote:
Originally Posted by high fibre View Post
you guys take all the fun out of this painting gig.

quit overthinking this stuff.
Glad someone said it because I was sure as hell thinking it. It is what it is man, most people aren't cut out for it, but those who are will succeed no matter what.
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Old 02-24-2010, 07:37 PM   #13
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Talking bizzness stuff is pretty lame-o. Lets talk painters pants or what your fav roller handle is. That's some pretty cool stuff to read while your sitting at home during business hours.
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Old 02-24-2010, 08:55 PM   #14
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Quote:
Originally Posted by NEPS.US View Post
Talking bizzness stuff is pretty lame-o. Lets talk painters pants or what your fav roller handle is. That's some pretty cool stuff to read while your sitting at home during business hours.
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Old 02-24-2010, 09:09 PM   #15
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Quote:
Originally Posted by NEPS.US View Post
Talking bizzness stuff is pretty lame-o. Lets talk painters pants or what your fav roller handle is. That's some pretty cool stuff to read while your sitting at home during business hours.
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