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Old 12-28-2018, 03:33 PM   #1
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Default Interesting article on new direct to consumer paint brands

Could direct to consumer paint brands be the future of the paint industry? He’s an interesting article about two new paint companies that think so:
https://www.dwell.com/article/backdr...anies-d832b8a1

Obviously they’re targeting the DIY market, but it’ll be interesting to see if consumers start asking for us to use these brands or if they spark any real changes in the retail paint market.


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Old 12-28-2018, 04:55 PM   #2
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Fewer than 105 colors between the two? Doomed to fail just because of that. AND just because their paint is $45-49 a gallon doesn't mean the quality is equivalent to a typical $45/gallon paint. It's probably 5hit so they can cover part of their handling costs. Also, those type of paint cans have been tried before and were a miserable flop. AND those painting tools? I can tell by looking at the photos that they aren't worth half of what they are charging for them. But then again like what's his face said, there is a sucker born every minute.

But since convenience is what sells paint these days maybe they have a chance.

FYI Amazon has been doing this for 5 years now and have any of you ever known about it? Selling Walmart grade Kilz paint for twice what walmart sells it for. Straight to your door in two days.

No? Didn't know that?
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Old 12-28-2018, 05:24 PM   #3
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Default Backdrop Essentials

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Fewer than 105 colors between the two? Doomed to fail just because of that. AND just because their paint is $45-49 a gallon doesn't mean the quality is equivalent to a typical $45/gallon paint. It's probably 5hit so they can cover part of their handling costs. Also, those type of paint cans have been tried before and were a miserable flop. AND those painting tools? I can tell by looking at the photos that they aren't worth half of what they are charging for them. But then again like what's his face said, there is a sucker born every minute.

But since convenience is what sells paint these days maybe they have a chance.

FYI Amazon has been doing this for 5 years now and have any of you ever known about it? Selling Walmart grade Kilz paint for twice what walmart sells it for. Straight to your door in two days.

No? Didn't know that?
I just ordered me a ladder that I saw in one of them Backdrop photos!

foolyos
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Old 12-28-2018, 06:26 PM   #4
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I'm going to say that Benjamin Moore, SW and PPG have nothing to worry about. These are the Scions and Saturns of the paint world. You'll get a few "empowered" homeowners, and upper middle class millenials who think that they're leading blue collared lives by painting their own mcmansions. Then, in a year, that market will shrink and they'll pay us to go fix their paint job.
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Old 12-28-2018, 09:02 PM   #5
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Why does everyone think they need to re-invent the wheel? Direct to consumer paint is dumb, especially paint, when painting is very difficult. Maybe a wall with nothing in your way could be a breeze for some. Real painting involves prep and masking with application to get an even look. No homeowner will achieve this and ultimately give up.
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Old 12-28-2018, 09:33 PM   #6
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I guess that must be the new painting attire of the future. Love the rolled up cuffs and sleeves. And the shoes? A must have.

Too bad he didn't have time to compliment the outfit with a man-bun before the photo shoot.

Yup. Nothing says "Backdoor" more than that pic.
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Old 12-28-2018, 09:35 PM   #7
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Uh, make that Backdrop. My mistake.
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Old 12-28-2018, 09:37 PM   #8
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And they "threw away the traditional paint can". Did these people ever consider why paint cans are the way they are? Too busy being cutesy and impressing themselves with their ingenuity.
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Old 12-28-2018, 11:21 PM   #9
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Many others have tried and failed....it'll probably make a few DIY bucks and fade away with the others.

In their attempt at reinventing the wheel, they dont realize that that's the point that big manufacturers started from. And how are you supposed to use a thinner container to cut from or scrape out?

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Old 12-29-2018, 01:39 AM   #10
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I dont see what interesting about that article, other than one of the investors has "Sherwin" in his name. Its a bad idea, and it will never take off. Theres literally nothing good about the whole idea, except that they donate a portion to charity.

Its a dumb startup that will dissapear in no time at all. Theres obviously no real painters or paint retailers involved in it at all. A perfect example of inferior decorators that have no clue about the real world.

I just left them a REALLY nice review on their facebook page...
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Old 12-29-2018, 10:02 AM   #11
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Quote:
Originally Posted by futtyos View Post
I just ordered me a ladder that I saw in one of them Backdrop photos!

foolyos
Ladders are a different matter. You can't mistint a ladder.
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Old 12-29-2018, 10:07 AM   #12
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Quote:
Originally Posted by Wolfgang View Post
And they "threw away the traditional paint can". Did these people ever consider why paint cans are the way they are? Too busy being cutesy and impressing themselves with their ingenuity.
about those cans; they can't be shaken, you can't stir all of the paint in the can, one drop of paint in the threads of that lid and you can kiss ever opening that thing without gorilla arms, you lose about 10% of the paint in them because you can't get it out, and on and on. Those are cans that are used because they are easier to ship. Oh and they rust on the inside like crazy. I know because i worked for a company that experimented with them at one point. If they were a good idea SW would have been using them years ago. Trust me.
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Old 12-29-2018, 10:08 AM   #13
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They are far from the first company to try this. And have you as professional painters ever heard of the others? No?

Pretty much sums it up.
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Old 12-29-2018, 11:14 AM   #14
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'reinvent'? Cylinder cans are not perfect but they are vastly are superior to cuboid containers in every way. Billion dollar multinational corporations in every industry can't figure out how to ship in rectangular cans? Sheesh we learned that in highschool physics.

Regarding direct to consumer. Well not really because these guys are probably not manufacturing products themselves.
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Old 12-29-2018, 11:58 AM   #15
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Old 12-29-2018, 12:28 PM   #16
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what? No douche knot? I mean.... Man-bun?
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Old 12-29-2018, 12:29 PM   #17
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futtyos
That second pic, the one where the dude is using the extra safe step stool and the window as a ladder? Perfect example of the brain power of the people who would order low grade paint at a premium price just for the convenience of having it spilled, er, delivered to their door step.
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Old 12-29-2018, 03:37 PM   #18
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That second pic, the one where the dude is using the extra safe step stool and the window as a ladder? Perfect example of the brain power of the people who would order low grade paint at a premium price just for the convenience of having it spilled, er, delivered to their door step.
And what's worse is he's not wearing any socks!!!

footyos
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Old 12-30-2018, 02:55 AM   #19
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Did anyone notice he appears to be painting that entire wall with a BRUSH!
I guess after buying the paint, he could only afford the 2 1/2" brush, not the entire kit for $40.
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Old 01-01-2019, 09:46 PM   #20
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I love how they think that painting is easy... Claire's quote "They have also designed tools that are specially engineered to give top-notch results, "even if you’ve never held a paint roller before," explains Gibbons.

Well, aren't they in for a rude bloody shock - when they discover they have track marks from arsehole to breakfast.......?

Obviously they think that skill has nothing to do with providing quality results...?
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