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Residential Painting vs. House Painting

5K views 14 replies 14 participants last post by  CApainter 
#1 ·
What do you think about the use of Residential Painting vs. House Painting in your sales & marketing materials.

I’ve always used Residential Painting because I thought it sounded more classy, but... I’m wondering if there’s something to be said for House Painting in that it clearly tells what you do - in simple HO language.

Thoughts...
 
#5 ·
I think PWG nailed it (god I hated saying that ;) ) But also, "house" may give the impression you cater to the slum lord who wants his crappy property painted.

There's just a different impression between "house" and "residence".

IMO, stay with residence.
 
#10 ·
This happens to me all the time: someone asks what I do for a living. I used to say, "I'm a painter." Generally the response I got was: "like an artist or house painter?" I hated house painter. So now I say professional painter, or painting contractor. But residential sounds way better.
 
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