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Old 04-03-2015, 11:09 AM   #1
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Default Sherman Williams at Lowe's

Just got back from my local Lowe's store and guess what? They have lots of nice Sherwin Williams paints in there now. In fact, most of the p.o.p. displays are SW. New color gallery right up front next to the tint counter.

I new that the HGTV label was going into Lowe's as a re-label, but I wonder what the other interior line and the two exterior lines are. All of them have HGTV markings on them as that is the major marketing push of having SW at Lowe's.

(p.o.p. stands for point of purchase for you trade guys that may not know)
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Old 04-03-2015, 11:17 AM   #2
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Originally Posted by Proalliance coatings View Post
Just got back from my local Lowe's store and guess what? They have lots of nice Sherwin Williams paints in there now. In fact, most of the p.o.p. displays are SW. New color gallery right up front next to the tint counter.

I new that the HGTV label was going into Lowe's as a re-label, but I wonder what the other interior line and the two exterior lines are. All of them have HGTV markings on them as that is the major marketing push of having SW at Lowe's.

(p.o.p. stands for point of purchase for you trade guys that may not know)
I've heard of p.o.s., point of sale. I thought p.o.p. was the floor display where you actually grab the product.

Although with SW, p.o.s. could mean something else.

J/k
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Old 04-03-2015, 03:29 PM   #3
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Originally Posted by Proalliance coatings View Post
Just got back from my local Lowe's store and guess what? They have lots of nice Sherwin Williams paints in there now. In fact, most of the p.o.p. displays are SW. New color gallery right up front next to the tint counter.

I new that the HGTV label was going into Lowe's as a re-label, but I wonder what the other interior line and the two exterior lines are. All of them have HGTV markings on them as that is the major marketing push of having SW at Lowe's.

(p.o.p. stands for point of purchase for you trade guys that may not know)
Presumably they aren't labeled as SW, just as HGTV?
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Old 04-03-2015, 03:43 PM   #4
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Presumably they aren't labeled as SW, just as HGTV?

No, Sherwin Williams is plastered all over the paint isles at Lowes now. I went in the other day to get some Valspar Ultra for a cheapie job and it was gone. Discontinued to make room for the new SW stuff.
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Old 04-03-2015, 04:05 PM   #5
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One of the sales associates at a local SW is now a Lowes SW paint rep. I knew about this for a couple of weeks.

I think the product is called Ovation.
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Old 04-03-2015, 05:16 PM   #6
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Huh, that's... interesting. I'm finding the whole Lowes/Valspar relationship to be hilarious. Valspar said "**** you" to all of their other clients and only sold their better paints to Lowes... now Lowes is essentially blowing them off for something else. Valspar have screwed themselves into a corner with their garbage treatment of their customers. Good riddance to them. I bet they're gone or bought within 5 years.

I used to sell Valspar, if you can't tell. Man, that was a miserable experience.
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Old 04-03-2015, 05:52 PM   #7
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Quote:
Originally Posted by Woodford View Post
Huh, that's... interesting. I'm finding the whole Lowes/Valspar relationship to be hilarious. Valspar said "**** you" to all of their other clients and only sold their better paints to Lowes... now Lowes is essentially blowing them off for something else. Valspar have screwed themselves into a corner with their garbage treatment of their customers. Good riddance to them. I bet they're gone or bought within 5 years.

I used to sell Valspar, if you can't tell. Man, that was a miserable experience.
Our local lumberyard used to be a Benny Moore dealer. They dropped that brand and started carrying Valspar :-(. Fortunately, the manager of their paint department then opened his own BM store. The only downside is that it
is 35 miles away. Glad they deliver.
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Old 04-03-2015, 05:58 PM   #8
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Originally Posted by epretot View Post
One of the sales associates at a local SW is now a Lowes SW paint rep. I knew about this for a couple of weeks.

I think the product is called Ovation.
Ovation and Showcase. Two grades at least on the interior.
http://www.sherwin-williams.com/home...-and-supplies/

here's a link to SW's HGTV page. The Ovation will also be at SW for $3-4 dollars a gallon more. Again, they will probably give painters a 20% discount so they can get the mark-up to their customers, but they are still actually buying it around the same price that Lowe's has it. The interior Ovation is $3.50 per gallon more in each sheen and the exterior is $4.00 more each sheen at SW.

SW refused to do this years ago for HD and they got the Dutch Boy label kicked out of there. One of the reasons SW gave at the time was the contractor pricing issue. They didn't want HD to sell for less than they were selling to painters. Frazee stepped up in the southwest as a second line to Behr, and we all know where that led them.
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Old 04-03-2015, 06:09 PM   #9
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Originally Posted by Gough View Post
Our local lumberyard used to be a Benny Moore dealer. They dropped that brand and started carrying Valspar :-(. Fortunately, the manager of their paint department then opened his own BM store. The only downside is that it
is 35 miles away. Glad they deliver.
Ace did the same thing. Also, in England one of the major home improvement stores got rid of Dulux and brought in Valspar. WOW there is a lot of bitching on the internet about that! I actually almost feel bad for the Brits.
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Old 04-03-2015, 06:16 PM   #10
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They also had a cheap apartment grade and an "economy" grade with the SW logo on it. Probably Promar 400 and 700 from what they have it priced at. 5-6 bucks below what most contractors around here pay for 400 and 700, lol. Same as Menard's Conco brand. PM 200,400,700 re-labels at prices well below what the local going price on Promar is. Buyer beware remember. But hey at least at SW you get knowledgeable and helpful staff, right?
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Old 04-03-2015, 06:41 PM   #11
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Here's the National Sales Rep for SHERMAN Williams:
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Old 04-03-2015, 07:47 PM   #12
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Originally Posted by Gymschu View Post
Here's the National Sales Rep for SHERMAN Williams:
Nah they knew it was going to happen. In fact sherwin reps will be placed in lowes to help answer questions etc. Not every day but scheduled in.

About a month ago they told me they were going into lowes with the reps etc. Pretty good strategy on their part. Besides DIY is a large sector of money because everything is full retail instead of contractor pricing. Make more money.

Sherwin Millions.
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Old 04-03-2015, 07:58 PM   #13
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Sherwin Billions.
....
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Old 04-03-2015, 10:13 PM   #14
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wait so do I get to tell my clients that promar 200 is better than
lowes SW ???
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Old 04-03-2015, 10:23 PM   #15
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wait so do I get to tell my clients that promar 200 is better than
lowes SW ???
Yes it is actually.

And you tell your clients that the paint there is for home owners and is their entry level paint, not the professional, longer lasting and more durable type that painters use.
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Old 04-04-2015, 01:28 AM   #16
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Anybody here have a grip on Valspar's connection to automotive finishes?
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Old 04-04-2015, 02:10 AM   #17
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Originally Posted by woodcoyote View Post
Yes it is actually.

And you tell your clients that the paint there is for home owners and is their entry level paint, not the professional, longer lasting and more durable type that painters use.
What makes the promar 200 we buy at SW better than the Ovation they now sell at Lowes? If just one SW paint rep could honestly tell me why their interior paint so far exceeds other brands, warrants the incredible shelf prices SW puts on their paints, and not blow a bunch of smoke up my butt that'd be great. If they want us to lie for them, the least they could do is give us some decent sounding "real life" facts.
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Old 04-04-2015, 09:19 AM   #18
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Quote:
Originally Posted by Gymschu View Post
Here's the National Sales Rep for SHERMAN Williams:
I sometimes call it Sherman Williams on purpose. Drives them up a wall.
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Old 04-04-2015, 09:21 AM   #19
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Yes it is actually.

And you tell your clients that the paint there is for home owners and is their entry level paint, not the professional, longer lasting and more durable type that painters use.
But they have the exact same paint in the exact same labels at SW. For $3.50-$4.00 a gallon more. How do you explain that?
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Old 04-04-2015, 09:24 AM   #20
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Originally Posted by Different Strokes View Post
What makes the promar 200 we buy at SW better than the Ovation they now sell at Lowes? If just one SW paint rep could honestly tell me why their interior paint so far exceeds other brands, warrants the incredible shelf prices SW puts on their paints, and not blow a bunch of smoke up my butt that'd be great. If they want us to lie for them, the least they could do is give us some decent sounding "real life" facts.
Remember, they are Sherman Williams employees. They get paid to sell you SW products, not to be honest about the performance of their product.

Buy from an independent that can honestly sell you a product that lives up to your expectations.
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