Just wondering. I was in another business a long time ago and we nailed the pay per clicks did really well. Dont know if it gets anything in a local business like painting. Your thoughts experieces? If so how many per month. Thanks in advance for your contribution to this information.
My website generated, on average for the season, 8.5 calls for service per day, 7 days/week. That does not count referrals, repeat customers and other forms of lead generation but it is the biggest producer.
That's an average. In spring/early summer I get over 140 leads per week. The counties I service have over 1.3 million people and I am at the top of just about every search from local to county to state.
I have worked at it for 5 years (in business nearly 10) writing non stop.
- Collectively 10,000 posts on many industry forums
- 6 blogs
- Article writer on 3 sites
- many dollars into directory submissions
- lenses
- facebook contacts
This is from this Monday - usually get the most rfq's on Mondays. Some were garbage, some were so-so, some were pretty good. Then there are also calls besides the form.
I'll have to qualify that that's not a typical day's worth for this time of year. That one is on the high side for a single day and is more representative of the peak summer months.
Keep in mind too, not every call is for a major project. I eliminate nearly 40% of my calls with phone qualification. Many are outside of operating area or do not meet job minimums. So a lady calling because her cat poo poo'd on her porch is a job lead but is not bid.
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