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Old 11-09-2013, 05:02 PM   #1
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Default testimonials on website ?

Are testimonials "written" by "clients" on your website really invaluable?

I've been torn.

It's not like they are a valid cross section of ALL the work a contractor has done. Obviously only the good ones or even the REALLY good ones are going to be included, and I am sure many website reviews have been fabricated by the website creator, just like the use of stock photos.

But then I think, "Damn, that was nice of them to say, I should post that"

But being a hard core suspicious skeptic and cynic, I would never believe the reviews I see, as a matter of fact, I'm the type who would think they were falsified and these glowing testimonials would count against the contractor.

Has anyone had feedback (negative or positive) about website testimonials?



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Old 11-09-2013, 05:12 PM   #2
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Quote:
Originally Posted by daArch View Post
Are testimonials "written" by "clients" on your website really invaluable?

I've been torn.

It's not like they are a valid cross section of ALL the work a contractor has done. Obviously only the good ones or even the REALLY good ones are going to be included, and I am sure many website reviews have been fabricated by the website creator, just like the use of stock photos.

But then I think, "Damn, that was nice of them to say, I should post that"

But being a hard core suspicious skeptic and cynic, I would never believe the reviews I see, as a matter of fact, I'm the type who would think they were falsified and these glowing testimonials would count against the contractor.

Has anyone had feedback (negative or positive) about website testimonials?
I'm like you bill, I don't really trust any of them that are on the actual owners site. But then there are a few that do stand out and seem pretty real. I guess it all depends on the review.

When I see, "Joe blow painting did a great job on our house. He finished on time and under budget" I know it's fake and stupid.

But then when they talk about some unique details about their house or something like that , then it sounds pretty good.

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Old 11-09-2013, 05:18 PM   #3
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I don't like it either. My old site had a submit a review, it showed name, time and date submitted eith s gravitar image. I'm going to incorporate that in my new site shortly.

I got one via email recently and posted it on my facebook with a screen shot of it to make it real as possible
https://m.facebook.com/photo.php?fbi...00006341912489
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Old 11-09-2013, 05:52 PM   #4
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Just as reviews can be fake so can testimonials.
What we started doing is have some images of the signed testimonials
uploaded as a slider to the reviews page like this.

That binder of the originals is available by the salesperson to everyone,
phone numbers available as needed.

I am not sure you can do any more than a signed hand written one with phone number available but hardly anybody asks.
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Last edited by George Z; 11-09-2013 at 05:54 PM..
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Old 11-09-2013, 06:27 PM   #5
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We wouldn't rather hear about ourselves on Angies List would we?

I know Steve Burnet got run right out of these halls, but he did video testimonials where the customer spoke. That seems real.



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Old 11-09-2013, 06:27 PM   #6
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Another point is, if there is an unhappy customer, why would you put their comments up on your website anyway?
Or at least you would after you have addressed their complaints.
If a potential customer wants to investigate you way more than:
- checking credentials,
- checking 2-3 references,
- calling 2-3 phone numbers
- maybe even seeing some of your work
- and these days following you on social media for a while
...there might be something wrong with them and they have trust issues.
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Old 11-09-2013, 06:41 PM   #7
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When we were looking at our place to rent. We wrote down 3 references. One being my mom. The land lady says well your mom isn't going to say anything bad about you...
I looked at her and said.. Why would I write anyone down who would. References are just for confidence boosters as no one is going to put a bad reference down.

And. Now a days if you do give a bad reference and not careful about what or how you say it, you can get sued.

You could always have someone who had trouble with you at first write about it following how you dealt with the problem and made them happy in the end.. But then again even though that would be honest it could lead to doubt in that persons mind.

I personally think if you are an honest person only Posting honest testimonials while running an honest company you won't have to worry about the thought of people thinking they are fake as you know they are real and being truly genuine shows right of the bat when you meet the person.
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Old 11-09-2013, 10:13 PM   #8
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The problem with signed testimonials is that many folks are afraid of their names being on the internet, let alone phone numbers.

I already have a difficult time finding folks who what to be called by strangers for references - most of my clientèle are protective of their privacy.

heck we all know what can happen when a name and a phone number is on the net.

but as I said, I'm torn. and would really like to know if anyone has gotten direct feedback about the testimonials from a new potential customer.



"OH I loved those testimonials. gave me confidence I was hiring the right person"

"Who wrote those reviews? YOU? Sounded bogus"

"Reviews? didn't see them. Wouldn't affect my impressions of you anyway"



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Old 11-09-2013, 11:48 PM   #9
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Don't overthink it. Reviews pages are one of the most critical and most often read pages on your site. If they are legit, then so are you. Who cares whether someone is going to ponder if they are real or not? Most people are not as cynical and will take them at face value.

If you want to go the extra mile, get video testimonials. Even that can be circumvented. for $5 apiece I can get fake video testimonials made on a website that features low cost gigs.
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Old 11-10-2013, 08:36 AM   #10
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I have testimonials in a transition box on my homepage. I've actually had a couple first time clients comment that they loved reading them and that it gave them the confidence to give us a call.

We are fairly rural and service many little surrounding towns. I tried to use a testimonial from each of the larger towns. I agree that adding the testimonials phone number may be a bit intrusive. To keep them from worrying about their info being online I abbreviate either their first or last name with an initial.

Example :
"they did a great job, blah blah blah"
J. Doe - Savannah Mo

I also made sure I had a good mix of HO's, property managers, commercial accounts, etc. I personally think testimonials look great on a site.
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Old 11-10-2013, 08:45 AM   #11
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I've actually had a couple first time clients comment that they loved reading them and that it gave them the confidence to give us a call.
that's what I'm looking for, thank you.

I'm beginning to warm towards the idea, but I do still have this sense of modesty (it's a New England thing), but then what is a web site but a place to brag to the world that you are the greatest ?

I was just going through my "Thanks" folder, and this one caught my eye. I swear if I put this in, people would think I was embellishing. But the lady did hit upon a couple of things that I pride myself with, punctuality and attention to detail.

Quote:
Dear Bill,
Thank you so much for the super job you did on both rooms. Your workmanship, punctuality, and attention to detail are greatly appreciated. Thanks also for the extra work you put into the wall preparation. You are a true professional and it was easy having you around.
Saturday morning the molding and window trim were completed. The rooms look lovely; we are pleased!
Please don't hesitate to use my name for a recommendation. If any of my friends need a wallpaperer, your name is the only one I'd use.
Yah, I gotta show the world ones like THAT.



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Old 11-10-2013, 09:21 AM   #12
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This needs to be on your website Bill. It's an excellent example of the type of service and professionalism potential clients can expect to receive.

I've had such good luck with the testimonials on the site that I've considered adding some to our FB posts. I'll typically post a couple before and after pics, but I'm thinking of also adding a screen shot of a typed testimonial. Anyone else do this? Good idea to try?
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Old 11-10-2013, 02:15 PM   #13
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A few of the testimonials I use are from local real estate agents. It doesn't say that on the reviews (one does, actually) but I figure anyone in the industry would recognize their names which should give me some small validation.

I've had a hard time getting people to give me testimonials/recommendations/reviews. Not because they aren't happy, but just because they are busy. I know if the role was reversed it would take me a long time to get someone a letter.

Next year I'm going to try something different and on the day I finish the job offer to take $25 off of the final bill if they give me a hand written recommendation letter with the final payment.

I'm going to purchase a collection of stationary paper and let them choose what pattern they want to write it on. Then, after I have a nice sampling of them I want to get them scanned and printed in an 8x8 photo book that I can let homeowners look through while I am measuring out a job.
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Old 11-10-2013, 02:25 PM   #14
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Quote:
Originally Posted by Hines Painting View Post
A few of the testimonials I use are from local real estate agents. It doesn't say that on the reviews (one does, actually) but I figure anyone in the industry would recognize their names which should give me some small validation.

I've had a hard time getting people to give me testimonials/recommendations/reviews. Not because they aren't happy, but just because they are busy. I know if the role was reversed it would take me a long time to get someone a letter.

Next year I'm going to try something different and on the day I finish the job offer to take $25 off of the final bill if they give me a hand written recommendation letter with the final payment.

I'm going to purchase a collection of stationary paper and let them choose what pattern they want to write it on. Then, after I have a nice sampling of them I want to get them scanned and printed in an 8x8 photo book that I can let homeowners look through while I am measuring out a job.
Use a completion form. In it there should be a rating space with check marks,
A space for signature, name and date and of course space for comments.
A customer MUST fill the completion form for the warranty to have an effect.
It is never a problem for us and we have hundreds of signed testimonials as a result.
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Old 11-18-2013, 10:48 PM   #15
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I've had customers mention to me time and time again that they were quite impressed with the testimonials posted on my website ! As a precaution I don't list customers full names . You can't be too careful in this day of identity theft ! All the customers who post testimonials also agree to be references as well so people know that my testimonials are 100% legitimate .

Link to my testimonial page ... http://valentiandsonspainting.com/in...stimonials.php
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Old 11-18-2013, 11:06 PM   #16
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Quote:
Originally Posted by Bobbo
I've had customers mention to me time and time again that they were quite impressed with the testimonials posted on my website ! As a precaution I don't list customers full names . You can't be too careful in this day of identity theft ! All the customers who post testimonials also agree to be references as well so people know that my testimonials are 100% legitimate . Link to my testimonial page ... http://valentiandsonspainting.com/in...stimonials.php
I like the idea,that you put the actual job picture along with testimonial/review. I might steal the idea
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Old 11-18-2013, 11:09 PM   #17
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Quote:
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You can't be too careful in this day of identity theft !
The irony is..... ironic.
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Old 11-18-2013, 11:14 PM   #18
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Quote:
Originally Posted by South-FL-Painter View Post
I like the idea,that you put the actual job picture along with testimonial/review. I might steal the idea
It's like putting a face to a name . It helps the future customers see what others were raving about . Go ahead steal away ! Lord knows none of us are angels here !
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Last edited by Bobbo; 11-19-2013 at 08:17 AM..
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Old 11-19-2013, 08:51 PM   #19
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I'm thinking to create section for testimonials on my site, its good image of the company,i bet every one is listing only positive feedback, to make sure client can trust you.

Painters and Decorators in Chelsea | Painters and Decorators Fulham
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Old 11-28-2013, 11:09 PM   #20
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Reviews and testimonials are a fact for service industries. The use and acceptance of online sources is different from city to city. Angie's List, Houzz, Google Places, and Yelp all have different footprints by geography; this is my analysis by evaluating my numbers and a dozen other painting contractors who track those metrics (lead source to track ROI usually by CRM such as salesforce).

These internet properties are critical to local rank in addition. I notice some contractors use these web property URLs instead of their FB page;

In my market Yelp is very powerful and many companies yelp pages outrank their own web presence in SERP for the most common keyword searches ie house painting, house painters.
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