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Old 12-04-2009, 08:44 AM   #41
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I have asked many friends, co-workers, clients, this question.....Woould you look on the internet to select a painting contractor? Not one said they would, in fact several were surprised that painters even had web presence. Maybe I just live in a rural area, these are fairly hi-icome people I'm asking though. Just re-painted several rooms in a $400,000 home, a referral from a builder friend, she never even thought about looking on the web. Now I am coming from a career managing a car dealership, and an internet sales department, so I am well aware of peoples changing buying habits. Even then, we got a very small portion of car sales from internet funnel, mostly curiousity seekers. But if you guys feel it's that important, I am all ears. I am just curious how many leads guys are getting, and closing ratios? Like I said, I've been researching, secret shopping other painters in town, I don"t think most of these guys even own a computer, lol! So maybe this is a good way to seperate myself from the competition. However I feel like at this point my marketing energy will be best spent face to face with realtors, contractors, etc.. Anyway thanks for listening.
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Old 12-04-2009, 08:51 AM   #42
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You make an excellent point. I get very little work from my site. I too am in a rural area with little "internet competition". I use my website as a portfolio for our work and a resource/place to send customers to. I have some plans for my new site to really improve the resources.
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Old 12-04-2009, 09:45 AM   #43
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I guess that's my point, if someone wanted to see sample pics of work, you could use facebook, without all the work of website maintenance, researching search engines, cost per lead....keep in mind my dealership spent millions a year in advertising and consultants, and they still struggling with leading people from the net to the showroom.....I thinkg I am gonna check out go daddy to day for a basic website, the one i am building thru intuit (homestead) is generic even for free!
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Old 12-04-2009, 12:14 PM   #44
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Quote:
Originally Posted by salestrainer View Post
I have asked many friends, co-workers, clients, this question.....Woould you look on the internet to select a painting contractor? Not one said they would, in fact several were surprised that painters even had web presence. Maybe I just live in a rural area, these are fairly hi-icome people I'm asking though. Just re-painted several rooms in a $400,000 home, a referral from a builder friend, she never even thought about looking on the web. Now I am coming from a career managing a car dealership, and an internet sales department, so I am well aware of peoples changing buying habits. Even then, we got a very small portion of car sales from internet funnel, mostly curiousity seekers. But if you guys feel it's that important, I am all ears. I am just curious how many leads guys are getting, and closing ratios? Like I said, I've been researching, secret shopping other painters in town, I don"t think most of these guys even own a computer, lol! So maybe this is a good way to seperate myself from the competition. However I feel like at this point my marketing energy will be best spent face to face with realtors, contractors, etc.. Anyway thanks for listening.
I also LOVE referrals, they are the best leads you can find. The problem is that referrals are no way to consistently build our sales up year after year after year at the rate that I want to grow at. People who exclusively relied on referrals are suddenly finding themselves with a significant dip in sales this past year. Our sales did not dip, but also did not grow ;(

Our ROI from internet marketing is 8.7. Our ROI from the YP is 3.2. Our ROI from a flyer we tried one year was 1.3 - terrible. The internet ROI numbers simply blow all of our other adverts away. Until the ROI from internet marketing dips below that of other advertising, internet is what we will be doing!
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Old 12-04-2009, 07:09 PM   #45
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Thanks for the info guys....after calling INTUIT today, they helped download another site builder that I think will help me get the site I want, working on it tonight, also just set up a meeting with 2 builders this afternoon, pretty excited about that. Haven't posted this till now, but as of 2 days ago, I no longer have a day job, so I am full-blown in the paint biz now! Wasn't planning on it so soon, but what the heck. I am excited and scared to death at the same time. Wish me luck!
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Old 12-05-2009, 01:03 AM   #46
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network, stick your neck out, ask for the job, inquire, put the feet to the ground and fuggin do et!!
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Old 12-05-2009, 09:58 AM   #47
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I am going by the quotes "burn the ships" ! My first day I was up @ 5am doing mailers to previous clients. I am gonna finish my website and facebook page this weekend, then hit the pavement Monday. I know enough from selling cars that, it boils down to a number game! Funny story, a guy I used to sell cars with, was a dysfunctional addict who looked like it slept in his clothes! I couldn't stand him, the funny thing was I was no. 1 in sales, he was no.2! While us sophisticated salesman were doing three color brochures and updating our web sites, he would take a hour long lunch (usually at a bar!) and I kid you not, nearly every day or 2 he sold a car to someone he met at a bar! The guy was teflon, wore everybody out he met about buying a car, crude, but effective. As a transition to paint sales, I am remembering all of the different personalities I sold with. Funny thing is, realtors and pharmecuetical salespeople are usually a bit arrogant and look down on other salesman.... I worked with quite a few who tried car sales, none of them could sell ***##*!!!! They were all slick dressers and talked the talk though, lol!
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