Why so many small business owners are confused about online advertising
This picture says it all! The online advertising marketplace is extremely, extremely segmented with so many different players, it can get confusing even for those involved with this professionally. Hiring a professional, ethically run online local advertising agency is often the best choice (ps - in no way am I endorsing any of the companies in the previous link, just providing a good list of ethical companies folks could use. Both I and GeorgeZ are using folks from that list).
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