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Old 08-27-2011, 07:16 PM   #1
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Default 2000+ facebook fans

http://www.facebook.com/EcopaintingInc

Ok, it costs some money,
it takes some work, but I just realized today 2,000 are a lot of fans!
What does that mean so far and was it worth it?

Requests for Quotes from Facebook form and phone calls.
Some jobs from it.
Participation from customers (comments, pictures etc)
Community building
Networking benefits
Easier to close someone who has been following us
Contribution from our painters.
A place to show our blogs.
Great place to upload pictures of projects and get reactions fast!
A daily, fun, ongoing concern that keeps us fresh and thinking.
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Old 08-27-2011, 07:20 PM   #2
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Excellent Work George. I know what is invested in getting numbers like that. So, want to share with the rest of us....how long did it take?

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Old 08-27-2011, 07:24 PM   #3
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Awesome George!

This is what is all about!
Quote:
A daily, fun, ongoing concern that keeps us fresh and thinking.
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Old 08-27-2011, 07:31 PM   #4
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Less than a year I think.
I had a thread announcing the start of the campaign a few months ago,
I can't find it.
Also sharing what we are doing with it.
It did cost money for PPC and some of the giveaways were Free Rooms painted,
painters got paid for that.
But the benefits were so many.
One example: a woman wins a gallon of Natura and a roller tray kit.
We end up painting some more areas in her place, get a referral to a friend of hers.
Overall it is just great presence.
But it needs to be kept interesting and unique.
Pictures after pictures after of daily projects get boring,
even if we are so proud of our work.
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Old 08-27-2011, 07:33 PM   #5
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George

You do a great job of making it interactive and interesting for fans.

Seems like an even better use of time than forum posting!



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Old 08-27-2011, 07:33 PM   #6
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So George, the ultimate questions still remains. For the time and revenue spent on FB, has the return been worth it? Do you feel like investing that time and money in your own website, or simply buying leads would it have been a better choice?

Dollars and cents bottom line for your business. Not if you like using it as a platform to engage your clientele.
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Old 08-27-2011, 07:39 PM   #7
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Quote:
Originally Posted by vermontpainter View Post
George

You do a great job of making it interactive and interesting for fans.

Seems like an even better use of time than forum posting!
Thanks! Forum posting is a great use of time. Just need more time in the day.
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Old 08-27-2011, 07:54 PM   #8
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Quote:
Originally Posted by straight_lines View Post
So George, the ultimate questions still remains. For the time and revenue spent on FB, has the return been worth it? Do you feel like investing that time and money in your own website, or simply buying leads would it have been a better choice?

Dollars and cents bottom line for your business. Not if you like using it as a platform to engage your clientele.
Well,
it depends who is asking the question and who is answering it.
Yes, for me it is worth it. I like counting money slower than others.

But let me try to answer your question.
Brand building takes some time.
It is starting to show financial benefits already (measurable enough)
We are not looking for more leads, we always had more than we can produce.
We are looking for better leads, the ones you don't buy.
When we go to a sales call we need them to keep thinking that:
there is us and then the "regular" companies.

It is not unusual to get comments from customers telling us
how much they will enjoy the experience and the paint job before we even start.
Also, we are building a company and a culture that is very different
than anyone else in our area. Part of it is the transparency and social media lets us do that.
This is all pie in the sky stuff (which I like) but the numbers are ok too.
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Old 08-27-2011, 08:05 PM   #9
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Let me add this George, and I am not knocking what you or anyone else does. Have you or anyone in your company kept track of the hours spent on this? I know you probably already know the money invested how ever that was, but I admit I have no idea how many hours I have spent on social media promoting my business.

I hate to say it, but I feel that if I would use traditional marketing methods instead the return would have been greater. Going door to door and talking to on person a week would have probably given me a much greater return on time spent.

I will continue to post on FB and the like, mostly because I can post once and have it published on several sites. However my focus this year will be face to face, family style, get to know you type marketing that gets involved in the community.

Everyone has a follow on facebook! banner somewhere. I am sick of it myself, so I know everyone else must be.
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Old 08-27-2011, 08:16 PM   #10
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Quote:
Originally Posted by vermontpainter View Post


Seems like an even better use of time than forum posting!

---says the guy with 10k+ posts...

sorry, had to do it.
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Old 08-27-2011, 08:18 PM   #11
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Quote:
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---says the guy with 10k+ posts...

sorry, had to do it.
I have ghost writers here and on my other outlets.



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Old 08-27-2011, 08:19 PM   #12
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I have ghost writers here and on my other outlets.
And yet you never fail to keep it fresh.
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Old 08-27-2011, 08:20 PM   #13
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Quote:
Originally Posted by straight_lines View Post
Let me add this George, and I am not knocking what you or anyone else does. Have you or anyone in your company kept track of the hours spent on this? I know you probably already know the money invested how ever that was, but I admit I have no idea how many hours I have spent on social media promoting my business.

I hate to say it, but I feel that if I would use traditional marketing methods instead the return would have been greater. Going door to door and talking to on person a week would have probably given me a much greater return on time spent.

I will continue to post on FB and the like, mostly because I can post once and have it published on several sites. However my focus this year will be face to face, family style, get to know you type marketing that gets involved in the community.

Everyone has a follow on facebook! banner somewhere. I am sick of it myself, so I know everyone else must be.
Sure. Some of the work is done by the part time assistant at the office.
She helps me with many other things and this as well. So I know what she gets paid.
My time of course, sure, 15 minutes a day is worth something I am sure.
But if you look at it as a lead generating tool, it isn't.
If you look at it like that, it shows.
Especially now that Facebook users are getting more cynical witn the Facebook agenda.
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Old 08-27-2011, 08:22 PM   #14
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George, I am curious if there was a number of fans, that when you hit it, it started becoming less of an effort to get more fans. Is there a tipping point where you can focus on the content and posting and the fans show up on their own. Or, was it just as much work to get the 2000 fan as it was to get the 100th?

Also did you advertise to get more fans exclusively on FB or in other places as well?
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Old 08-27-2011, 08:27 PM   #15
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Quote:
Originally Posted by WarlinePainting View Post
George, I am curious if there was a number of fans, that when you hit it, it started becoming less of an effort to get more fans. Is there a tipping point where you can focus on the content and posting and the fans show up on their own. Or, was it just as much work to get the 2000 fan as it was to get the 100th?

Also did you advertise to get more fans exclusively on FB or in other places as well?
Had an e-mail campaign asking our customers
Had a bunch of employees bug their friends
It is in all our e-mail signatures
Website and our other blog

But mostly, they cost money. Maybe $1-1.50 each
Yes, it is easier now to get slow steady fans than before
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Old 08-28-2011, 12:15 AM   #16
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Broke down and started my own today. Yea it takes time and will take even more to make it respectable. It is a way for people to get to know us so, I am fine with it. Already liked yours Ecopainting. I learn a lot studying your marketing techniques. This is my start. http://www.facebook.com/pages/Father...91227574274671
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Old 08-28-2011, 04:21 AM   #17
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That's fantastic work, mate!

My son is working on linking a facebook page to my website - www.getjohntopaint.com.au.

I'd love to get some insight into your journey if you have the time?

My boy used to work in PR and publicity and has recently come on board to help me out with this side of the business and has really sold me on just how powerful Facebook and other social media outlets like it can be.

I'm looking to have a good crack at it but wow - 2000 - really?!

Wonderful work, mate.

Feel free to keep filling us in on the growing total!

All the best,

JC.
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Old 08-30-2011, 05:47 PM   #18
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Great work!

It's refreshing to see a small business painting company have more than a couple hundred fans!

I agree with you, you can only post so much on projects. It gets quite boring. I didn't even think about changing it up a bit with announcing projects for free give aways and free room paintings, etc.. Genius!



Thanks for sharing.
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