Advertising during slow times - Page 2 - Paint Talk - Professional Painting Contractors Forum
CLICK HERE AND JOIN OUR COMMUNITY TODAY, IT'S FREE!
Go Back   Paint Talk - Professional Painting Contractors Forum > Business > Business, Marketing, and Sales

Reply
 
Thread Tools Display Modes
Old 11-19-2009, 07:35 PM   #21
Senior Member
 
y.painting's Avatar
 
Join Date: Jul 2009
Posts: 1,886
Rewards Points: 1,000
Thanks: 349
Thanked 1,136 Times in 611 Posts
View y.painting's Photo Album My Photos
Default

cool logo at http://www.capitalcitypaintingky.com/index.html
__________________
Yaro S.
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
y.painting is offline   Reply With Quote

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. PaintTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

Sponsored Links
Advertisement
 
Old 11-19-2009, 07:37 PM   #22
Senior Member
 
GMack's Avatar
 
Join Date: Jan 2008
Posts: 551
Rewards Points: 514
Thanks: 28
Thanked 138 Times in 61 Posts
View GMack's Photo Album My Photos
Default

[quote=PressurePros;100388]
Quote:
Originally Posted by GMack View Post

That's an interesting question and without trying to sound like some self proclaimed expert.. it depends on the saturation of the market and what you are advertising.

My case in point.. roof cleaning. Its new to many people. I just started offering it. There is not much competition but the one company that does do it advertises often on cable. Everytime they do, my phone blows up with calls for roof cleaning (not sure why). So, yes, they are growing the pie.
I could see that . . . a new service. I would think another way to influence the size of the pie is to advertise ridiculously low prices, not that you'd want to do that. So basically, and with a few exceptions, it seems like there is a certain amount of work out there to be had and our advertising gets us a bigger or smaller share of it . . . thanks for your response on that. That question has been rattling around informally in my head for a long time.
__________________
GMack
GMack is offline   Reply With Quote
Old 11-19-2009, 08:28 PM   #23
Senior Member
 
capitalcity painting's Avatar
 
Join Date: Apr 2008
Location: Frankfort KY
Posts: 488
Rewards Points: 250
Thanks: 214
Thanked 202 Times in 123 Posts
View capitalcity painting's Photo Album My Photos
Default

Quote:
Originally Posted by y.painting View Post
I need alot of help with my website is their someone who does the web design but doesnt charge per month for hosting?
capitalcity painting is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 11-19-2009, 09:02 PM   #24
Member
 
Join Date: May 2009
Location: ohio
Posts: 3,297
Rewards Points: 2,000
Thanks: 930
Thanked 441 Times in 388 Posts
View KLaw's Photo Album My Photos
Default

[quote=PressurePros;100388]
Quote:
Originally Posted by GMack View Post

That's an interesting question and without trying to sound like some self proclaimed expert.. it depends on the saturation of the market and what you are advertising.

My case in point.. roof cleaning. Its new to many people. I just started offering it. There is not much competition but the one company that does do it advertises often on cable. Everytime they do, my phone blows up with calls for roof cleaning (not sure why). So, yes, they are growing the pie.

That is whole new twist. I think it works for smaller niches such as roof cleaning, faux painting, w/p hanging, etc...

I think the reason your phones blow up is because people didn't necessarily think about their need to have that type of work done. Hence, the commercial reminds them of the work. Eventually, they go to their computer and do a search for that service (not the specific company that performs that service). Therefor, the phones start ringing.
KLaw is offline   Reply With Quote
Old 11-19-2009, 10:25 PM   #25
Senior Member
 
One Coat Coverage's Avatar
 
Join Date: Oct 2009
Location: Lakewood, Ohio
Posts: 1,369
Rewards Points: 500
Thanks: 285
Thanked 460 Times in 311 Posts
View One Coat Coverage's Photo Album My Photos
Default

I know painters that are dead all winter. Only because they don't advertise.
__________________

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
One Coat Coverage is offline   Reply With Quote
Old 11-20-2009, 10:12 PM   #26
Senior Member
 
Join Date: Oct 2007
Location: chattanooga, tn
Posts: 273
Rewards Points: 250
Thanks: 32
Thanked 28 Times in 23 Posts
View johnisimpson's Photo Album My Photos
Default

My first thought when reading the OP was that part of the key would be to adapt your business to fit the slow season. Keep your advertising consistent but add another service or bring attention to a service you can do in the winter months. We start pushing gutter cleanings and interior painting. Some of our ad dollars stay consistent because of the type (yellow pages mainly) but we can switch our postcards and doorhangers to offer a service people are interested in. I started as a pressure cleaning and deck refinishing business and I tried postcards for great deals on house washes in february but NO ONE was interested at that time of year. It'd be foolish to keep throwing good money to bad advertising, so just throw it toward good advertising. We have good months and bad months, busy and slow seasons, but I'm pushing for as much consistency and stability in my numbers as I can.
johnisimpson is offline   Reply With Quote
Old 11-29-2009, 06:37 PM   #27
314 255-2201
 
Diversers's Avatar
 
Join Date: Aug 2009
Location: St. Louis, Mo.
Posts: 199
Rewards Points: 150
Thanks: 37
Thanked 59 Times in 35 Posts
View Diversers's Photo Album My Photos
Default

Quote:
Originally Posted by plainpainter View Post
There is so much name branding going on out there these days, unless you have millions upon millions of dollars - you won't be successful in name branding. If you think putting your ad in the months of December and January is going to give you a one up on the other contractors that wait til February, you are dead wrong. When it comes to newspaper advertizing - you only advertize for the months that you have a reasonable ROI like Ken Fenner said. If you have advertized for the last 7 years and hardly get any business during the months of December and January - don't be lame and chaulk it up to 'name' branding, it's just a plain waste of your advertizing budget.

Better yet, save the money and double on advertizing during the months when leads do come in. Thompson's water seal does 150 Million in gross revenue each year, and it costs them 35 Million in advertising to Name Brand themselves in order to get that money - do you see them advertising past Memorial Day?

I totally agree with you. You've could of said it best.
Diversers is offline   Reply With Quote
Old 12-06-2009, 10:18 AM   #28
Member
 
Join Date: Dec 2008
Posts: 662
Rewards Points: 500
Thanks: 291
Thanked 64 Times in 55 Posts
View Michigan11's Photo Album My Photos
Default

Good thread. I would say it's a balancing act in times like these. I slightly increased my advertising this year, yet my revenues decreased 30%. This winter I'm trying to make up for lost sales, by actually mailing to previous customers for interiors. With that said, I'm expecting next year to be about the same level of business. I'm a realist and so I'm going to be decreasing my advertising in areas that didn't bring in enough business in prior years and increasing it in areas that did.

Bottom line is increase your advertising where you are getting bites, and decrease where there aren't any. I have very targeted mailings but some of you it sounds like do the mass mailings which is a crap shoot and you have no control over costs/numbers etc.
Michigan11 is offline   Reply With Quote
Old 12-06-2009, 11:11 AM   #29
Senior Member
 
Join Date: Nov 2007
Posts: 3,388
Rewards Points: 2,000
Thanks: 218
Thanked 1,028 Times in 672 Posts
View plainpainter's Photo Album My Photos
Default

I think if the majority of guys in the trades would make parallels between marketing and something they really understand like, fishing, they'd make lots of headway into understanding how to have a succesful marketing campaign. Apply the exact same principles of succesful fishing to your advertizing/marketing campaign and I bet you will see a dramatic difference immediately. When fish aren't biting in a certain area - do succesful fishermen set up more fishing rods? I don't think so.....
__________________
Daniel Tambasco
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Where the professionals go to make sure Harry homeowner isn't getting too many quotes!
plainpainter is offline   Reply With Quote
Reply

Tags
None

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Removing painted over many times wallpaper innovative1 Wallcoverings 17 10-06-2011 08:36 PM
hello; Hard times=painting 4 me bigjeffie61520 New Member Introductions 11 11-18-2009 02:29 AM
Times must be tough graybear13 General Painting Discussion 10 04-20-2009 08:31 PM
Some ideas I have in slow times- Take it or leave it mjkpainting General Painting Discussion 11 12-06-2008 10:49 AM
Slow times sage General Painting Discussion 10 07-14-2008 07:34 AM


All times are GMT -4. The time now is 08:12 PM.


Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Content Relevant URLs by vBSEO 3.6.1
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
User Alert System provided by Advanced User Tagging (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
Our Pro Sites Network
ContractorTalk.com | DrywallTalk.com | ElectricianTalk.com | HVACSite.com | PlumbingZone.com | RoofingTalk.com