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Old 06-04-2013, 11:43 PM   #21
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Best way to get established next to word of mouth is......money.......spend money....lots of it.....wish I had a 300k marketing budget like some companies around here.......
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Old 01-17-2014, 07:28 PM   #22
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I know it has been over 1/2 a year since the member logged on but I never came back to this thread.

Quote:
Originally Posted by MTPainter View Post
Workaholic Thanks for the response! The more questions that I can answer now the better. What I envision is purchasing a customer list from this business. He operates a fairly small painting company. I don't know any numbers but I do know how much and how often he buys paint from me. I think that buying a customer list, in this case, would be the best option. His business is very reputable and they do excellent work. I think, long term, it only makes since to run my business under a different trade name. I suppose I could always open under his name and then gradually switch to my own name down the road too. It all needs more thought.
Sounds like you would be better off investing in yourself and using your money towards new equipment and an aggressive marketing and advertising plan.


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Originally Posted by Gough View Post
To me, the problem in buying a customer list from a small company is that there's a good chance that the success of that company is really driven by the personality of the owner. The likelihood of those customers staying loyal seems pretty slim.

As a small operator myself, I'm acutely aware of this. I realize that the market value of my company is probably pegged to the market value of scrap aluminum (our ladder collection) and not a lot more.
Very good point.

imo buying an existing paint business only makes sense if it is well branded and you can keep the reason it was successful in place, such as the sales staff, managers, mechanics, policies, ect, ect.

Of course there is a franchise option and that scenario will come with an instant marketing plan and ppl at your disposal to help, but the price for admission is high and you will forever have someone in your pocket.

Without those types a paint business has very little resale value. jmo

Last edited by Workaholic; 01-17-2014 at 07:48 PM..
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Old 01-17-2014, 11:49 PM   #23
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