Direct mail, Stuffers, Newsletters - Paint Talk - Professional Painting Contractors Forum
CLICK HERE AND JOIN OUR COMMUNITY TODAY, IT'S FREE!
Go Back   Paint Talk - Professional Painting Contractors Forum > Business > Business, Marketing, and Sales

Reply
 
Thread Tools Display Modes
Old 12-01-2009, 12:17 PM   #1
Senior Member
 
The Painter Guy's Avatar
 
Join Date: Dec 2007
Location: Northeast Pa
Posts: 186
Rewards Points: 154
Thanks: 113
Thanked 21 Times in 20 Posts
View The Painter Guy's Photo Album My Photos
Default Direct mail, Stuffers, Newsletters

Over the past few weeks I have been concentrating on marketing like never before. Started off with a newsletter basically thanking this past years new customers and some previous ones as well for the work they gave us. It went on to describe the other services we offer. Next I ordered and distributed stuffers that I ordered from Painters Advantage. Currently 500 of those are going out in a Chamber of Commerce mailing. I began a direct mail campaign two weeks ago and a second batch will go out after the holidays. So far I have received calls from each effort but nothing overwhelming and did not expect it to be. I am planning on continuing with these throughout the year.
Jim
__________________
Superior Service Showcase Results
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

Fine Art Photography for Home and Office

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
The Painter Guy is offline   Reply With Quote

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. PaintTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

Sponsored Links
Advertisement
 
Old 12-01-2009, 01:55 PM   #2
Senior Member
 
capitalcity painting's Avatar
 
Join Date: Apr 2008
Location: Frankfort KY
Posts: 488
Rewards Points: 250
Thanks: 214
Thanked 202 Times in 123 Posts
View capitalcity painting's Photo Album My Photos
Default

Quote:
Originally Posted by The Painter Guy View Post
Over the past few weeks I have been concentrating on marketing like never before. Started off with a newsletter basically thanking this past years new customers and some previous ones as well for the work they gave us. It went on to describe the other services we offer. Next I ordered and distributed stuffers that I ordered from Painters Advantage. Currently 500 of those are going out in a Chamber of Commerce mailing. I began a direct mail campaign two weeks ago and a second batch will go out after the holidays. So far I have received calls from each effort but nothing overwhelming and did not expect it to be. I am planning on continuing with these throughout the year.
Jim
Make sure to ask people where they got your name so you know where you money is best spent.
capitalcity painting is offline   Reply With Quote
The Following User Says Thank You to capitalcity painting For This Useful Post:
The Painter Guy (12-01-2009)
Old 12-01-2009, 07:36 PM   #3
RCP
Senior Member
 
RCP's Avatar
 
Join Date: Apr 2007
Location: Southwestern Utah
Posts: 12,314
Rewards Points: 78
Thanks: 4,400
Thanked 4,804 Times in 3,011 Posts
View RCP's Photo Album My Photos
Default

That's great Painter guy, I am trying to organize my marketing plan, came across this blog that has some good points.
__________________
Chris

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
RCP is offline   Reply With Quote
The Following User Says Thank You to RCP For This Useful Post:
The Painter Guy (12-01-2009)
Sponsored Links
Advertisement
 
Old 12-01-2009, 07:37 PM   #4
Born To Be Mild
 
bikerboy's Avatar
 
Join Date: Sep 2007
Location: MD
Posts: 4,956
Rewards Points: 2,000
Thanks: 2,450
Thanked 1,704 Times in 1,000 Posts
View bikerboy's Photo Album My Photos
Default

You should expect to hit the same people sevral times to get the maximum payoff. There are a few stickies in the marketing section you may want to read.

I am just starting with a monthly newsletter and hope it helps. Still have 50 more copies to print, then the mailing begins.
__________________
People who say they want a government program because “I don’t want to be a burden to my children” apparently think it is all right to be a burden to other people’s children. Thomas Sowell
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
bikerboy is offline   Reply With Quote
The Following User Says Thank You to bikerboy For This Useful Post:
The Painter Guy (12-01-2009)
Old 12-01-2009, 10:48 PM   #5
Senior Member
 
One Coat Coverage's Avatar
 
Join Date: Oct 2009
Location: Lakewood, Ohio
Posts: 1,369
Rewards Points: 500
Thanks: 285
Thanked 460 Times in 311 Posts
View One Coat Coverage's Photo Album My Photos
Default

Quote:
Originally Posted by bikerboy View Post
You should expect to hit the same people sevral times to get the maximum payoff. There are a few stickies in the marketing section you may want to read.

I am just starting with a monthly newsletter and hope it helps. Still have 50 more copies to print, then the mailing begins.
Not trying to be sarcastic, but say you had your roof done or a garage built, or a driveway put in. Would you really want a monthly newsletter from the contractor?
One Coat Coverage is offline   Reply With Quote
Old 12-01-2009, 11:34 PM   #6
OBP
 
Outback Painting's Avatar
 
Join Date: Nov 2009
Location: San Diego
Posts: 38
Rewards Points: 25
Thanks: 37
Thanked 11 Times in 9 Posts
View Outback Painting's Photo Album My Photos
Default

Hey guys, great idea to keep in touch with customers! I know it works, that way they won't forget you when a friend may say they want a painter or for their next painting job, also brands you as a more solid contractor that is there for the long run not a fly by night guy.
Check out this website, www.constantcontact.com they have awesome tools like templates to make email newsletter, and the one I love is the email surveys (keep them short though). They have free 60 day trials, give it a go!
Outback Painting is offline   Reply With Quote
The Following User Says Thank You to Outback Painting For This Useful Post:
The Painter Guy (12-02-2009)
Old 12-01-2009, 11:43 PM   #7
Save 2nd base!

 
ProWallGuy's Avatar
 
Join Date: Apr 2007
Location: St. Louis MO
Posts: 6,430
Rewards Points: 4,616
Thanks: 3,428
Thanked 4,376 Times in 1,911 Posts
View ProWallGuy's Photo Album My Photos
Default

Quote:
Originally Posted by One Coat Coverage View Post
Not trying to be sarcastic, but say you had your roof done or a garage built, or a driveway put in. Would you really want a monthly newsletter from the contractor?
Not monthly, quarterly.
__________________

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.




ProWallGuy is online now   Reply With Quote
Old 12-01-2009, 11:53 PM   #8
RCP
Senior Member
 
RCP's Avatar
 
Join Date: Apr 2007
Location: Southwestern Utah
Posts: 12,314
Rewards Points: 78
Thanks: 4,400
Thanked 4,804 Times in 3,011 Posts
View RCP's Photo Album My Photos
Default

I like the idea of a quarterly newsletter.
Getting your home ready for Fall Tips (weatherizing, planting bulbs)
Getting your home ready for Spring (pressure washing, pruning trees)
Getting your home ready for Summer (painting, decks, vacation safety)
Getting your home ready for Winter (ladder safety putting up lights)
etc, etc.
Time to change the batteries in you smoke detector, call ***x for fresh paint and free batteries!

Local Events, Showcase your latest job, have other trades, coupons listed.

Anything that helps a HO to maintain their home, not just painting tips.
Bikerboy, can you post a sample of yours?
__________________
Chris

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
RCP is offline   Reply With Quote
Old 12-02-2009, 12:03 AM   #9
PinheadsUnite
 
daArch's Avatar
 
Join Date: Mar 2008
Location: almost there
Posts: 30,724
Rewards Points: 1,696
Thanks: 13,929
Thanked 17,336 Times in 10,141 Posts
View daArch's Photo Album My Photos
Default

Quote:
Originally Posted by One Coat Coverage View Post
Not trying to be sarcastic, but say you had your roof done or a garage built, or a driveway put in. Would you really want a monthly newsletter from the contractor?


Remember, we ain't the only ones sending out mailings. The lawn guy, the chimney sweeps, every supermarket with 50 miles, Audubon, NRA, your senator, credit cards, Sports Illustrated, Lands End, JR Cigar, Dell, investment managers, car warranty services, and everyone else wanting your dollar is sending you bulk mail.

Just like you and your wife, Suzie and Harry are sick and tired of the amount of junk mail they need to sort through each day. Be remembered for the RIGHT reasons.

Don't piss off potential customers by inundating them with junk mail.

I'd like to see a survey on your typical homeowner's reaction to service providers' "newsletters". I know how I feel about them

IMO, there's GOTTA be a better way than being part of THAT problem.



__________________
"Glazed Donuts Are the Building Blocks of the Universe"

"Are we having fun yet"
daArch is offline   Reply With Quote
Old 12-02-2009, 05:18 AM   #10
very senior member
 
chrisn's Avatar
 
Join Date: Jul 2007
Location: Hagerstown md
Posts: 9,846
Thanks: 3,620
Thanked 5,521 Times in 3,389 Posts
View chrisn's Photo Album My Photos
Default

Don't piss off potential customers by inundating them with junk mail.

IMO, there's GOTTA be a better way than being part of THAT problem.
chrisn is offline   Reply With Quote
Old 12-02-2009, 07:22 AM   #11
Born To Be Mild
 
bikerboy's Avatar
 
Join Date: Sep 2007
Location: MD
Posts: 4,956
Rewards Points: 2,000
Thanks: 2,450
Thanked 1,704 Times in 1,000 Posts
View bikerboy's Photo Album My Photos
Default

Quote:
Originally Posted by One Coat Coverage View Post
Not trying to be sarcastic, but say you had your roof done or a garage built, or a driveway put in. Would you really want a monthly newsletter from the contractor?
A: The newsletter is not about me or my business. It is a general home oriented newsletter. (there sre a few tidbits about my business)

B: It is being done for the purpose of garnering referals and keeping the name in front of them.

Most people don't paint the whole house at one time. So you have lots of opportunities for additional work. Interiors, exteriors, trim, decks and if you offer multiple services, roofs, driveways, deck and general construction why would'nt you make people aware of that? Seems like it is just good business.

Do I want to print and mail a monthly newsletter, pour money into websites, custom logos and phone book ads? No! But I do want to build a lead generating machine that gives me more options for growth and a selection of jobs at higher profit margins.
__________________
People who say they want a government program because “I don’t want to be a burden to my children” apparently think it is all right to be a burden to other people’s children. Thomas Sowell
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
bikerboy is offline   Reply With Quote
Old 12-02-2009, 07:28 AM   #12
Born To Be Mild
 
bikerboy's Avatar
 
Join Date: Sep 2007
Location: MD
Posts: 4,956
Rewards Points: 2,000
Thanks: 2,450
Thanked 1,704 Times in 1,000 Posts
View bikerboy's Photo Album My Photos
Default

Quote:
Originally Posted by RCP View Post
IBikerboy, can you post a sample of yours?
I'll send you one and I have your email address. I am not going to post it here because I am not dealing with the jerk off's.

Plus since it is part of my package from footbridge media, I probably should not post it in this forum. (legal ramifications?)

__________________
People who say they want a government program because “I don’t want to be a burden to my children” apparently think it is all right to be a burden to other people’s children. Thomas Sowell
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

Last edited by bikerboy; 12-02-2009 at 07:45 AM..
bikerboy is offline   Reply With Quote
The Following User Says Thank You to bikerboy For This Useful Post:
RCP (12-02-2009)
Reply

Tags
None

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mail Works! JNLP Business, Marketing, and Sales 32 05-21-2014 03:17 AM
Painterz Mail? Direct Mail? 1800Upstate Business, Marketing, and Sales 5 06-18-2008 10:53 PM
everything about direct mail...part 2 mailman Business, Marketing, and Sales 2 04-22-2008 09:03 PM
everything you've ever wanted to know about direct mail... mailman Business, Marketing, and Sales 13 04-09-2008 02:50 AM
Direct Mail The Painter Guy Business, Marketing, and Sales 15 01-12-2008 03:39 PM


All times are GMT -4. The time now is 09:14 PM.


Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Content Relevant URLs by vBSEO 3.6.1
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
User Alert System provided by Advanced User Tagging (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
Our Pro Sites Network
ContractorTalk.com | DrywallTalk.com | ElectricianTalk.com | HVACSite.com | PlumbingZone.com | RoofingTalk.com