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Old 09-01-2010, 10:29 PM   #1
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Default Dropping yellow book listing

I told my yellow book salesman I did not want to renew this year unless it was no more than $20/month. Too poor of lead quality. Too few calls to be worth while. I tried the 1/4 or whatever add last year plus the in column. I tried the larger in column add this year. Really not much worthwhile came from either one. This year was worse than last year. You can pick the yellow book leads out in the first 2 sentences usually.

Can't say the yellow pages seem any better.

Any of you drop both of these?
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Old 09-01-2010, 11:21 PM   #2
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I just have the listing, no ads. Phonebooks are going the way of the Dodo, right along with newspapers.
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Old 09-02-2010, 06:28 AM   #3
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I reduced my ad size the last two years and dropped them this year. Get better results with web and LPQ.
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Old 09-02-2010, 12:54 PM   #4
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I've been considering dropping my ad all together this year. I don't have a website, but was planning on getting one going to replace the leads I'd lose from dropping yellow pages.

I do get a few decent jobs per year from my yellow pages ad, however, and makes me somewhat reluctant to not advertise. The problem I have with yellow pages is, every year they up the price on your existing ad style to where it makes sense to upgrade because the upgrade is discounted to the new price of your existing ad. But, in the end, it means every year the price goes up.

Another thing is, it seems like almost every sales person I've worked with doesn't really want to help. It feels like they don't give a crap, that you're a business and have to advertise so why do they need to offer suggestions or be of any real service. I'd be happier if it felt like they were more a part of my marketing team rather than a used car salesmen, which they feel more like.

In the end, I'm still afraid to drop the advertising altogether, and rely on a website I would need to erect in its place.

I was considering placing ads in other places like: newspaper, a local midweek paper, doing doorknob flyers and such as a way to diversify my advertising and take the place of the yellowpages.

I know the yellowpages are not being used nearly as much as they used to. But, as of yet, every year I get a few nice jobs from it, so its hard to let it go, even though it feels expensive.
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Old 09-02-2010, 02:03 PM   #5
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Quote:
Originally Posted by TJ Paint View Post
I know the yellowpages are not being used nearly as much as they used to. But, as of yet, every year I get a few nice jobs from it, so its hard to let it go, even though it feels expensive.
I mainly get three catgories of people from the yellow pages.
  1. People looking for a job. (The most calls)
  2. Somebody getting many estimates because the boss told them to.
  3. Price shoppers / tire kickers / elderly. People where price is the main determining factor in choosing a painter.
Probably should have stayed in, but I get more good leads most months from my website than a year of the yellow pages.

I use these guys and am real happy with them.
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Old 09-02-2010, 02:07 PM   #6
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Never advertised with them. I was shocked when a painter told me he spent 15k on his. I do advertise in a local book. Just for name recognition/branding. That's only 300 bucks or so a year.
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Old 09-02-2010, 02:13 PM   #7
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On that note, I actually painted a house for the owner of that local book. I was amazed how many business don't pay their bill. He was giving me the scoop on some of my competors too.
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Old 09-02-2010, 03:22 PM   #8
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No one uses the Yellow Pages anymore...
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Old 09-02-2010, 05:08 PM   #9
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For the past several years I have had a bold listing. This year I've had 3 leads, and sold 2 jobs for $7,747. The ads have cost $228 YTD. For every dollar I've spent, I've generated almost $34 in sales. That is a spectacular ROI and I would do it all day long.

After years of testing a variety of ad sizes, messages, etc. the bold listing has the best ROI by far. Certainly it doesn't generate a ton of leads, but that isn't the proper way to analyze any advertising piece.

Brian Phillips
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Old 09-02-2010, 05:32 PM   #10
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Old 09-02-2010, 05:36 PM   #11
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[YOUTUBE]http://www.youtube.com/watch?v=sb5P619VmPE[/YOUTUBE]
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Old 09-02-2010, 05:52 PM   #12
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[YOUTUBE]http://www.youtube.com/watch?v=fg4VEKqQvNc[/YOUTUBE]
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Old 09-02-2010, 08:01 PM   #13
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Everyone that owns a business should be advertising in the phone book! Whats wrong with you people? No, seriously, they do generate leads, and they are good for new start-up businesses because you have no reputation and you have to start somewhere.

But after you have been in the book for a couple of years, they want to double the price of the ad. Thats when you get out.
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Old 09-03-2010, 07:30 AM   #14
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I just gets calls for crazy stuff most of the time. People who call on Saturday for an estimate because they are going out of town on Monday and want painting to start Monday (this during peak season). Another call on a Friday to have painters work over the weekend to paint there interior by Monday. People who only want an over the phone price. Calls from homes in run down shape (like, 100 year homes that have not been painted in 50 years) that you know you are not going to end up doing.

That would be 99.9% of my phone book leads.
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Old 09-03-2010, 11:27 AM   #15
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yellowbook is a dinosaur.
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Old 09-06-2010, 12:53 AM   #16
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I am interested in yellow book .com thou. I think the .com is the way to go, anny thouts?
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Old 09-06-2010, 09:26 AM   #17
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I am interested in yellow book .com thou. I think the .com is the way to go, anny thouts?
Think of how many time YOU use something. Do you use yellowbook . com? I dont think I ever have. Dont get me wrong, the more places you advertise your business, the easier it is to be found.
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Old 09-06-2010, 09:50 AM   #18
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I am interested in yellow book .com thou. I think the .com is the way to go, anny thouts?
For what they charge for that, you may be able to get a professional website built.
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Old 09-06-2010, 10:40 AM   #19
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Quote:
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Think of how many time YOU use something. Do you use yellowbook . com? I dont think I ever have. Dont get me wrong, the more places you advertise your business, the easier it is to be found.
I think with Yellowbook.com, you get picked up in a lot of the local online directories.
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Old 09-06-2010, 10:56 AM   #20
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Ya, It helps with seo. I think google uses it for ranking.
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