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Old 09-09-2010, 07:07 PM   #21
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Originally Posted by DarrenSlaughter View Post
Maybe its the message? Door hangers should draw about the same as direct mail, so if you are doing 100 homes you should get 1-3 responses. Try changing up the content on the hanger.
Very true. Might be time to change up the call to action or discounts. Thanks.
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Old 09-09-2010, 07:13 PM   #22
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What ever happen to building a buisness on referalls alone, it used to be that way 15 years ago, not anymore imo
I know a lot of marketing "experts" and others on this forum that say referalls only cannot build a biz in this economy. I know of a painting biz and a general services company that are doing very, very well and they do no advertising. So, IMO, it can be done. I don't think a company as young as mine could survive on referalls only.

But if you build your rep over time - I don't understand why (regardless of the economy) the majority of leads couldn't come from WOM and repeats.
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Old 09-09-2010, 07:15 PM   #23
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Don't forget about going door to door in neighborhoods!

Years ago when it would be raining and I was low on interior work, I'd go out and pick a neighborhood and check each house. If it looked like it needed painting, I'd write up a quote right on my business card. Sometimes I'd get work before I left the neighborhoods. Sometimes you'll get 2 or more on the same street. I swear this works, I've done it.

Usually works every time, I mean it...try it...
Man - I wish I could do the door to door thing. It's just not in my make-up. I need to hire an individual to do this. Just not sure how to qualify that individual though.
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Old 09-09-2010, 08:17 PM   #24
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You having any luck w/ your FB newsletter?

Funny you ask. Hadn't done one for 5 months because first my printer died, than I just got too busy. Sent them out this week, got two calls. Looked at and booked one job today. So, I think I need to be more consistant, even in the busy season I could do at least every other month.
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Old 09-09-2010, 08:19 PM   #25
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Flyers so many Im embarrassed to say, I have hired a web sight lead generator that Biker recomended just have to fill out the stuff, and now that winter is around the corner, I think im gonna give the lead generator another go (the one on top of the page).
Dave, did you do the website too?
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Old 09-09-2010, 09:34 PM   #26
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biker I paid him and have been slack getting back to him but its in the works
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Old 09-09-2010, 09:37 PM   #27
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I know a lot of marketing "experts" and others on this forum that say referalls only cannot build a biz in this economy. I know of a painting biz and a general services company that are doing very, very well and they do no advertising. So, IMO, it can be done. I don't think a company as young as mine could survive on referalls only.

But if you build your rep over time - I don't understand why (regardless of the economy) the majority of leads couldn't come from WOM and repeats.
I used to think that way, untill I saw three companys that have ben around 25 plus years, build their buisness on nothing but referalls they run around 10-20 men year round, and they DONT advertise, they got nothing now, its scary. Times are changing, its not like it used to be out thier anymore. the price you can charge for labor is steadily going down its just crazy
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Old 09-09-2010, 09:41 PM   #28
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I used to think that way, untill I saw three companys that have ben around 25 plus years, build their buisness on nothing but referalls they run around 10-20 men year round, and they DONT advertise, they got nothing now, its scary. Times are changing, its not like it used to be out thier anymore. the price you can charge for labor is steadily going down its just crazy

Honestly, I never understood the living solely off of referrals plan. Sure, they are a reward for doing great work, but if that is all the business is working off of, then the business isn't big enough. Now, that may be intentional, some people don't want to be huge, but growth has to come from many opportunities and relying on just one is a bad idea, as you mentioned.
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Old 09-09-2010, 10:25 PM   #29
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Somebody else here has experianced this also. (don't remember who)

I took over my father's business. He never advertised and was word of mouth. What happened in his case is the majority of his customers grew old, moved or died. You need to infuse your base with at least some new blood. I started with a dwindeling and aging client base.

He laughed at me at first. Told me I was wasting money. I have been slowly building the business (thanks to all here that gave/shared advice and experiance) back up. Now, he is a believer and admits times have changed.

(and he is kinda amazed at the internet stuff, even though he has no clue on how to use it)
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Old 09-09-2010, 10:41 PM   #30
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Thanks BB. I can relate as I also took over the buisness from my father. I see a lot of similarities in your post and my experiences with my old man....
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Old 09-09-2010, 11:03 PM   #31
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I truly understand what everybody is going through. I haven't had a decent project in one month. I have No money coming in at the moment. I joined every lead program I can think of in my area. Very slow right now.
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Old 09-10-2010, 12:09 AM   #32
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Quote:
Originally Posted by Harry View Post
Don't forget about going door to door in neighborhoods!

Years ago when it would be raining and I was low on interior work, I'd go out and pick a neighborhood and check each house. If it looked like it needed painting, I'd write up a quote right on my business card. Sometimes I'd get work before I left the neighborhoods. Sometimes you'll get 2 or more on the same street. I swear this works, I've done it.

Usually works every time, I mean it...try it...
how could you tell if a house needed interior painting from the outside? Or were you talking about exterior quotes?
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Old 09-10-2010, 12:15 AM   #33
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how could you tell if a house needed interior painting from the outside? Or were you talking about exterior quotes?
I think he peeps through the window.

Pat
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Old 09-10-2010, 12:18 AM   #34
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I think he peeps through the window.

Pat
hmm, sounds potentially dangerous... but sorta fun at the same time
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Old 09-10-2010, 12:22 AM   #35
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hmm, sounds potentially dangerous... but sorta fun at the same time
lol, well if I ever see some guy peeping through my window, I will now just think its harry looking to see if I need a paint job or not.
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Old 09-14-2010, 03:17 AM   #36
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I average 4-5 leads a month from 2 different sites and I think I am getting about 1 or 2 from You Tube. It took some time to get the sites set up and ranking well in the natural results but now it is starting to pay off. I have sent off a few reports (24 page .pdf) to other users of this forum. I am still offering it. It explains what I did that worked and how you can DIY your own sites and get them ranked. Follow the link and hit the "get estimate" please make sure to put "paint talk" in the message.


http://housepaintersseattle.com/
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