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Old 07-11-2009, 09:15 AM   #1
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I have run an ad in this paper for the past 4 years with good results. I was wondering why they havent called me looking for money closed doors last thursday.
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Old 07-11-2009, 10:53 AM   #2
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I haven't ran any ads in newspapers for years. Seems like thats where the lowballers are. I do the yellow pages. Shows I'm invested and believe in myself. People that pay good money call me. Would like to be all word of mouth and skip this expense but thats not likely for awhile.
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Old 07-11-2009, 05:57 PM   #3
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I assure you in my area 38 bucks a week isnt going to allow lowballers to long.
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Old 07-11-2009, 07:57 PM   #4
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I just know around my area, people with money and who want quality don't look in the newspaper. They tell me when I'm doing a job for them. Not saying ur a lowballer. Just saying how the climate is here.

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Old 07-11-2009, 08:08 PM   #5
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Originally Posted by TJ Paint View Post
I just know around my area, people with money and who want quality don't look in the newspaper. They tell me when I'm doing a job for them. Not saying ur a lowballer. Just saying how the climate is here.
Yep - I think np advertising depends on your specific community. I like to think that the ol' ladies (big part of my market) use their local np for their info. I have advertised there a couple of times (probably not enough to consider it an ad campaign) but have got zero leads. I struggle with the idea of continuing using the np as a good marketing tool.
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Old 07-12-2009, 09:53 AM   #6
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You are BSin yourself if you think you will have a viable "business" with word of mouth. I think that painters are the only ones who talk themselves into this false belief. you can have a job like that but never a true business. Please name for me as many businesses as you can that are doing great who only have word of mouth. Then list those that advertise and compare the success rates. The bottom line is most painters are just tight a$$e$ who don't understand that you have to spend money to make money ie.. invest in yourself!
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Old 07-12-2009, 10:13 AM   #7
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You are BSin yourself if you think you will have a viable "business" with word of mouth.
I agree. I don't advertise and word of mouth has kept me afloat, but 'viable' might be stretching it.
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Old 07-12-2009, 12:44 PM   #8
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I cancelled my paper delivery a few months ago because I was reading it online (also terrible delivery service) . Wonder how many others do the same.
I just read an article somewhere that talked about how hard the newspapers have it now because everyone gets the info digitally.
I don't get the ads and flyers anymore. I have increased my online presences though.
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Old 07-12-2009, 01:30 PM   #9
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I cancelled my paper delivery a few months ago because I was reading it online (also terrible delivery service) . Wonder how many others do the same.
I just read an article somewhere that talked about how hard the newspapers have it now because everyone gets the info digitally.
Yes you're right Chris. Newspaper circulations are tumbling dramatically. I have a friend who owns a very large news agency. Until the last couple of years they had a dozen reporters working flat out. Now they have one reporter and the rest of them work on digital content - Mostly online internet and intranet/extranet corporate magazines.

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Old 07-12-2009, 01:37 PM   #10
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Quote:
Originally Posted by aaron61 View Post
You are BSin yourself if you think you will have a viable "business" with word of mouth. I think that painters are the only ones who talk themselves into this false belief. you can have a job like that but never a true business. Please name for me as many businesses as you can that are doing great who only have word of mouth. Then list those that advertise and compare the success rates. The bottom line is most painters are just tight a$$e$ who don't understand that you have to spend money to make money ie.. invest in yourself!
I think you are right on. Now days you have to prepare for next year this year, getting your name out so people know it and remember it.I got two jobs this summer just because I have a nice ad on the side of my truck.That should be the first thing you do.
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Old 07-12-2009, 02:14 PM   #11
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Quote:
Originally Posted by aaron61 View Post
You are BSin yourself if you think you will have a viable "business" with word of mouth. I think that painters are the only ones who talk themselves into this false belief. you can have a job like that but never a true business. Please name for me as many businesses as you can that are doing great who only have word of mouth. Then list those that advertise and compare the success rates. The bottom line is most painters are just tight a$$e$ who don't understand that you have to spend money to make money ie.. invest in yourself!



I think word of mouth alone works fine for someone who paints part time or just a one man show. And is just looking to make a wage. But as someone who has just started out on their own and has to family to care for I could not survive on word of mouth alone.
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Old 07-13-2009, 10:31 PM   #12
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I am now thinking about advertising in local ski magazine for 2k a year 4 issues at 500 per issue they want year commitment.
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Old 07-13-2009, 11:03 PM   #13
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I run a full page add once a month in the local, weekly paper. Been doing it for about 15 years.

For me, its all about branding. Lettered trucks, job signs, uniformed crew & advertising is what works. I concentrate all of my advertising in one local area and get a great response. I'm thought of as the local, go to painting contractor in that neighborhood.
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