A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc
- the Olympic logo was emblazoned across their jackets
What are your thoughts about what makes a good logo?
What is the main purpose for it?
Ewing mentioned that he had one designed specifically for putting in pictures. Should we have more than one logo?
In short, what makes a good one, and what should be its purpose?
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I think the most important thing in a logo is that it conveys what type of service you provide or at least the name of your company clearly. So many logos I have seen are so busy that you can't read the name or get the jist of what they do. Rule of thumb, if you are driving by the business at 40 mph, if you can't read their logo and know the name of the company at minimum then your logo is not good. That is important for advertising on your vehicles, building and employees. Remember that most people will be driving by either of these when they see the logo.