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Old 11-22-2009, 02:24 AM   #1
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Default Losing my only account

I've been doing repaints for a military base for 4 years now and friday they tell me the painting budget is being cut! How much? I asked , they don't know. The big problem is there my only customer. They keep me and 4 of my employess busy 365, so now I don't know what to do, I have been reading all the threads on this site and joined today so any helpful suggestions would be great.
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Old 11-22-2009, 02:33 AM   #2
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That is the problem with having all the eggs in one basket. No doubt you did not advertise in the past 4 years. Do you have a past client base from before the military work?
If not it might be like starting a new business, trying to build a list of contacts and a customers base.

Last edited by Workaholic; 11-22-2009 at 02:42 AM..
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Old 11-22-2009, 02:35 AM   #3
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I was in the same boat this last april. Hopefully you have the advert money, and can convert quickly into other areas. PLEASE post as much as you want. BTW welcome to PT.
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Old 11-22-2009, 02:41 AM   #4
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Yep welcome to PT, use the search feature and keep on posting.
You can also go to here to post an intro.
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Old 11-22-2009, 04:59 AM   #5
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I have been there, and I will never go back. It was fun while it lasted.
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Old 11-22-2009, 08:35 AM   #6
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Hopefully they are just cutting the budget some and not completely getting rid of you. You may want to look at ways to cut prices to help with their budget if possible. Let your guys know now that they may need to be looking for a job and if not consider a small pay cut. If they find a job then that may stop you from having to decide which ones to let go.

Even if this turns out good for you, let it be a lesson to start advertising and picking up other customers. If youve been picking up the paint yourself then you should have a good relationship with the store managers, let them know your situation. I get alot of leads from my store managers.
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Old 11-22-2009, 10:00 AM   #7
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When I took over ny father's business he stressed one thing, don't get locked into one builder/customer. Build a broad customer base.

If I was you, I'd spend every spare dollar on advertising and marketing right now. Even if you only do low tech budget items. Don't wait.
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Old 11-22-2009, 10:57 AM   #8
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I would just add that you need to get a website going asap.
Look into joining the local builders association, chamber of commerce, BIN group, anything you can do to get your name out.
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Old 11-22-2009, 12:52 PM   #9
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I will be able to advertise any suggestions on where to advertise for residential repaint type of work?
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Old 11-22-2009, 12:58 PM   #10
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Where are you located?
You can send out mailers, doorhangers, church bulletins, advertise in the local paper, is there a free newspaper like, Nifty Nickel, Pennysaver, etc?
Get a Facebook Business Page up.
Craigs List might work.
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Old 11-22-2009, 01:19 PM   #11
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Alton, IL St. Louis Metro. I'm going to do a couple of papers and craiglist, guess its time to take the whites off for a while.
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Old 11-22-2009, 01:39 PM   #12
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Just a heads up...for us, this year - compared to past years - has been not too good in terms of advertising producing immediate work. We are looking at it in terms of long term returns. But, if you are going to spend a good chunk of change on advertising to generate immediate work, sales promotions work best.
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Old 11-22-2009, 04:23 PM   #13
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Thanks.
I think he has a chance, he has been painting professionally for a few years, he came on looking for advice, shows he is doing his research. Granted, it is a rough time to start a business.
So how about you head over to the intro thread and tell us about you?
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Old 11-22-2009, 04:29 PM   #14
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Quote:
Originally Posted by RCP View Post
Thanks.
I think he has a chance, he has been painting professionally for a few years, he came on looking for advice, shows he is doing his research. Granted, it is a rough time to start a business.
So how about you head over to the intro thread and tell us about you?
I agree if he lost the whole account then he has an edge over someone that lost another job and decided painting was the answer to their crisis.

He may only lose part of the account and that will at least keep some flow comming in while he regroups.
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Old 11-22-2009, 05:38 PM   #15
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I'd start with the local chamber of commerce. for you it's here. http://www.growthassociation.com/

Every third Wednesday they have a Business Connection meeting. Time to network.
http://www.growthassociation.com/eve...nth=12&year=20

They offer over a 1000 names of local businesses. That one he77 of a prospect list.
http://www.growthassociation.com/content.cfm?id=167

I'd join, go to the connection and meet the movers and shakers, hand out as many business cards as possible. The I'd get the members list and do a direct mailing introducing yourself as a new member and a supplier of coating solutions.

Just a quick thought.
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Old 11-22-2009, 05:39 PM   #16
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Here are the local BNI groups:
http://bnistl.com/chapters.php
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Old 11-22-2009, 05:44 PM   #17
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Bidy bang, great advice BB.
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