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Old 12-10-2008, 07:59 PM   #21
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I strongly agree with aaron61,
we do Yellow Pages, occasional local paper, some networking,
we have lawn and vehicle signs, try not to put all eggs in one basket,
but the only basket that looks good, year after year
is Internet Marketing. PPC, Organic and referals from other sites.
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Old 12-11-2008, 06:54 PM   #22
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Originally Posted by aaron61 View Post
That would be GPS Bender. Every employee receives one when hired so there is no excuse for not being able to find anything. It will also provide the phone number!
I recently bought one. What the hell was I thinking not getting one sooner? Finds closer stores than ones I knew of & cut my drive time to & from work alot. Use it as a phone book, directions to estimates, finds me my home when I can't. Best & most use though is detouring around construction & traffic. Not bad for $200.
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Old 12-12-2008, 01:27 PM   #23
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On another site, Kevin Nolan had a great idea. Send 10 great customers a $250 certificate and put a time limit on it like 30 days. After sending them, call them and ask if they want to take advantage of it. When you get there, upsell and turn more work out of it. He said 60 responses has brought in $250k in work. I am in the process of trying this next week. My one question is, does the "do not call list" come into play, because we are basically telemarketing?
We will send the coupons in x-mas cards.
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Old 12-12-2008, 02:24 PM   #24
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On another site, Kevin Nolan had a great idea. Send 10 great customers a $250 certificate and put a time limit on it like 30 days. After sending them, call them and ask if they want to take advantage of it. When you get there, upsell and turn more work out of it. He said 60 responses has brought in $250k in work. I am in the process of trying this next week.
That sounds like a great Idea! I'm going to chew on this one

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We will send the coupons in x-mas cards.
I thought of doing something simulare but I thought it took the personal touch out of it. I would love to here how it come out. Keep us updated.
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Old 06-03-2009, 08:14 PM   #25
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Quote:
Originally Posted by premierpainter View Post
On another site, Kevin Nolan had a great idea. Send 10 great customers a $250 certificate and put a time limit on it like 30 days. After sending them, call them and ask if they want to take advantage of it. When you get there, upsell and turn more work out of it. He said 60 responses has brought in $250k in work. I am in the process of trying this next week. My one question is, does the "do not call list" come into play, because we are basically telemarketing?
We will send the coupons in x-mas cards.
Premier - this is a great idea, as most of Kevin's are. Have you tried it, and to what success?
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Old 06-03-2009, 08:16 PM   #26
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Just thought I'd give you guys a marketing idea too that is working really well for us:

We just had this written about us in the paper:

http://www.timesdispatch.com/rtd/bus...224507/270845/

Papers are always looking for something interesting to write about. is there something new and green that you are doing? a really neat restoration project your working on? give them a call and see how it goes!
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Old 06-03-2009, 08:30 PM   #27
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Just thought I'd give you guys a marketing idea too that is working really well for us:

We just had this written about us in the paper:

http://www.timesdispatch.com/rtd/bus...224507/270845/

Papers are always looking for something interesting to write about. is there something new and green that you are doing? a really neat restoration project your working on? give them a call and see how it goes!
We set out to professionalize a market that isn't known for be ing a professional market," he said



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Old 06-03-2009, 09:03 PM   #28
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Originally Posted by Ethan View Post
Just thought I'd give you guys a marketing idea too that is working really well for us:

We just had this written about us in the paper:

http://www.timesdispatch.com/rtd/bus...224507/270845/

Papers are always looking for something interesting to write about. is there something new and green that you are doing? a really neat restoration project your working on? give them a call and see how it goes!
Nice article!
Did you contact the reporter/paper and ask them to do an article?
How much input did you have on what was reported? Did she ask you a lot of questions about your background or did you have to "feed" it to her?
The local business features in my local paper are just a short blurb!
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Old 06-03-2009, 10:12 PM   #29
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Nice article!
Did you contact the reporter/paper and ask them to do an article?
How much input did you have on what was reported? Did he ask you a lot of questions about your background or did you have to "feed" it to him?
The local business features in my local paper are just a short blurb!
In this case, I was referred to the writer and editor, but in the past we have gotten at least 3 articles written by just calling on the the papers.
(This was when I worked for another painting company).

The author of the article asked alot of good questions, and I got lucky that she was such a good writer and did such a good job with what we talked about.
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Old 06-09-2009, 10:04 PM   #30
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And some more:

121.) Publish a Book.
122.) Start every day with 2 cold calls.
123.) Give your sales literature to your lawyer, accountant, printer, banker, temp-agency, office supply store, etc... (For free advertising)
124.) Put your fax number on order forms for easy submission.
125.) Create Special promotions on a daily, weekly, monthly, & yearly basis.

126.) Put flyers & or posters in laundromats, Company Breakrooms, Bulletin Boards, College Campuses, Pool Halls, Dance Clubs, Restaurants, Etc..
127.) Put web address & short promo on local internet chat lines (live) in intervals of once every 5-10 minutes for 1-3 hours advertising your company website.
128.) E-mail special business packages to small / mid-sized companies across the market zones advertising company products, services, promotions & programs. Include a free coffe mug, coaster, shirt, etc. with your company name & logo fo free PR / advertising efforts.
129.) Plant internal advertisers (Bird Dogs) in large corporations. Have the employee (Bird Dog) advertise your products / services throughout the corporation & offer him/her a commission on all sales made Via his efforts. Make sure to have him/her where your company name/logo (Supply him/her with free marketing material).
130.) Design a shopping bag with your company logo on it so that every customer continues advertising for you whereever they carry the bag.
131.) Track all your sales on a daily, weekly, monthly, yearly basis. Keep track of your closing percentages at all times.
132.) Have a mobile unit in the field equipped with a cell phone, laptop, marketing materials, etc.. for field sales & transactions.
133.) Set-up a booth in a mall, store, flea market, or well populated area for 1-7 days aiding in your PR.
134.) Have a Large vehicle covered with your company name, logo, contact info, etc. for mobile use & parking in populated area parking lots.
135.) (Canvassing) Have some of the local teenagers hand out & post flyers for your company to aid in your promotions. Door hangers are great for canvassing.
136.) Open a foreign language department in your company to target another ethnic group.
137.) Have a flag pole with your country's flag on top & your specially designed Company Flag under it waving in the wind at high visability.
138.) Never get emotionally involved in your work. Business is Business & pleasure is pleasure.
139.) 3D's::: Dedication, Determination, Discipline.
140.) 5P's::: Proper, Preparation, Prevents, Poor, Performance.
141.) Open stock for your company at your earliest convenience. Sell the shares for extra financial aid & to further advertise for your company & expand possibilities.
142.) Use Flashing lights on your storefront (Like in Las Vegas) to attract attention.
143.) (Air-Banner) Have a Plane with a Large air-banner fly overhead near a Largely populated area or special event.
144.) Advertise at your local church functions.
145.) Target apartment's when canvassing as well.
146.) Use a Semi trailer covered with your company marketing message & park it in a well populated area.
147.) Get your company logo on a milk carton, cereal box, soup can, etc... products that are already in the open market nationally.
148.) Sponsor a food drive or homeless shelter.
149.) Put tabs on all your flyers so that consumers can simply pull the tab with your contact info & leave the flyer for others to see. (Note: pull a few tabs yourself to give it the look of popularity).
150.) when sponsoring, put your banner or sign in a highly visable place so that people will know you sponsored the event.
151.) Initiate a referral program so that your current clients / members / customers can recieve discounts, bonuses, & rewards.
152.) Price match your competitors at all times.
153.) Match your competitors advertising & add something different & unique to peek / sway more interest.
154.) Brainstorm ideas with friends, family, employees, etc..
155.) Utilize all the free internet advertising space (Free classifieds, Free directories, Free communities, Free link exchanges, Free Traffic exchanges, etc.).
156.) Work out a joint advertising / Marketing agreement with your current clients.
157.) Put together a pamphlet off all the companies you cross market / advertise with to aid in PR boosting.
158.) Hold a Free training Class.
159.) Have students advertise in there school for you.
160.) Advertise at your Local Airport
161.) The first impression to a potential client / customer / member counts, it will make or break your sale.
162.) Typically you have 6 seconds to make your initial first impression.
163.) Typically it takes the average consumer 10 times of seeing an ad before they look more into it.
164.) Open off-shores accounts to generate the opportunities of expansion & to aid in reaching another ethnic market.
165.) E-mail proposals from the chamber of commerce's contact lists.
166.) Classifeds & Directories are Great lead sources when you own one. create one to start building a list.
167.) Hire an attorney to handle your political & legal issues.
168.) Have a costume designed to be worn at your store front to attract consumers to stop & visit.
169.) Put together a Promo folder & place tabs on each category for easy referrancing.
170.) Make sure your website has the ability to accept several forms of payment. (Not everyone likes to use the same one)
171.) Open a commercial offic (If you do not have one yet)
172.) Open a second business in another market.
173.) Establish an employee exchange program with another country allowing you to expand your advertising reach & ideas.
174.) Get a medical, dental, vision, 401k, etc. to aid in PR / Moral along with long term employment.
175.) Greet everyone you meet & or pass with a smile.
176.) Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.
177.) Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site
178.) Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.
179.) Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses.

180.) Tell your visitors to bookmark your website & provide a simple button/link they can click to do it.
181.) Tell your visitors to subscribe to your e-zine / newsletter & provide a subscribe page.
182.) Ask your visitors to participate on your online discussion board. (Having a forum is one thing, Now tell your visitors to go there)
183.) Ask your visitors to sign your guest book. (Having a Guest book is Great, Now tell you visitors to sign it)
184.) Allow your visitors to use your articles on their own web site, Newsletter, or e-zine as long as they provide an Author Link back to you.
185.) Ask your visitors to refer your web site to a friend(s).
186.) Ask visitors to fill out your online survey or questionnaire to help in a market analysis project.
187.) Ask your visitors to enter your online contest or sweepstakes.
188.) Allow your visitors to give away your online freebies to people that visit your web site as long as there is a Link back to your site.
189.) Analyze your Ad Copy, decrease or increase the length of your ad copy as needed.
190.) Sub headlines act just like headlines; they grab the readers attention. (Add some)
191.) By asking questions throughout your website, The visitor will answer the questions in their own head as they read your website & make the experience more interactive.
192.) Highlight/Bold Key Words, the keywords should be attractive to your target audience.
193.) Most people won't read a whole website, so make your product's benefits standout and you won't lose the sales from all the skimmers. Use Bullets / Bold to separate your sections & make the Visitors choice(s) easily Navigated.
194.) Remember, psychologically a higher price increases a product/service Value, while a lower price decreases the Value. Cheaper is Not always better, it simply reflects the Value of the product/service in question.
195.) You should include testimonials, endorsements, and factual statistics to prove your product/service claims. (Added Viability)
196.) Remember, unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
197.) Offer to sell advertising space inside electronic products like ebooks, software, subscription sites, Newsletters, etc.
198.) Don't forget to list your Features along with the benefits of each product/service.
199.) Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.
200.) Make sure to place a Partners page & an Organizations page on your site. The Organizations you participate in along with who your partners are shows Credibility.
201.) Bonus coupons & gift certificates are a Great way to promote your Product/Service. (Have some designed with tracking #'s & send them out to your List(s) of choice for a boost in sales potential).
202.) Team-up with your weaker competitors to beat your stronger competitors. You can create a joint venture and cross promotion deals that will pass-up the stronger competition.
203.) Offer your customers back-end products. If you do not have any back-end products, Join an affiliate or PPC program for additional revenues. Selling to current clients/members/customers is considered a captive audience & produces higher conversion rates.
204.) You can include pictures, hand written signatures and contact information with each testimonial to make it a bigger impact on the target consumer / audience.
205.) Don't forget to Up-sell your clients/members/customers. Offer Upgrades, add-ons, revised, etc...
206.) Talk to a Cab driver & establish a local / joint advertising campaign with incentives. A cab driver can prove to be a Great asset handing out your business card to EVERY customer that rides in his/her cab. (Note: there are independant owner operator drivers as well, you may be able to make a larger scaled advertising deal with one).
207.) Place a picture of yourself on your website & or Marketing message. This shows the viewer you are not hiding behind the site & or Message.
208.) If you have had any famous customers (Nationally know / broadcasted) mention them as a client/customer/member to boost your ratings.
209.) List any posative reviews, articles, etc. another company wrote about you.
210.) If you have Published any books, articles, e-zines, newsletter, etc.. mention them in your ad copy.
211.) Consider adding a Money Back Guarantee to remove some psychological risk factors from potential Clients / Customers / Members.
212.) Make a complete list of your product/service benefits and features. Start your ad copy with the most important benefit either in your headline or first sentence.
213.) Make sure your ad copies benefits are as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
214.) Having a Unique product/service is important - List all the ways your product/service is different from your competition's. Include all the differences in your ad copy that are better than their product.
215.) Do Not rule out Visual aid - Use graphics, pictures and drawings of people actually using your product/service to solve their problem. Include a picture that also shows the results.
216.) Customer service is a Must have - Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
217.) Let the consumer tell you how to sell them - in your surveys, make sure to direct the questions around your consumer Vs. your Product/Service. The answers they give will help you understand what they want & why. Use their wants & needs to update your ad copy & provide them with it.
218.) Install a Live chatroom on your website & hold a free training session.
219.) Create a long-term follow-up system that provides lots of value to your prospects and start building relationships for the long haul.
210.) Offer a free training course on your website to aid in repeat(s). You can add a new course once per week or Month.
211.) AVOID using scrolling Marquees & or banners that are very flashy, they make it hard for the visitor to concentrate on the actual content. (Very distracting)
212.) Divide your product / Service price over a period of time. (give it the psychological feel of affordability)
213.) Add How To articles to your site: providing step by step instructions to your visitors on how to use a product or service.
214.) Provide News Related Articles: giving the visitor information about updates, market trends, stock, business flux, press releases, employee of the month, etc...
215.) Include Interview articles: they can be of employees, clients, members, political parties, competition, etc..
216.) Visual Content Helpers: charts, graphs, etc...
217.) Entertaining content: tests, quizs, puzzles, surveys, polls, etc..
218.) Technology content: Streaming video, Mp3, Audio clips, etc..
219.) Remember the basic top 10: Put your best foot forward, Make eye contact, Are you a reflection of your Company, Keep an open mind, Become Necessary, Like the people that like you (even if they annoy you), watch your mouth, mind your mannors, don't be fake, & Stay Hip with the times.
220.) P.S. Tends to be used in letter writing, why not add it to your ad copy. (Make it good, people tend to read a P.S.)
221.) Lets not forget about your problems, while Visitors do like to hear about how you can help them, the like to know others have problems to. A trust building tactic showing that your not perfect either.
222.) Tell the potential something they already know. Helps build trust in your other Content.
223.) If you haven't Organized your site into categories, nows the time to do it, Visitors like Organization.
224.) Use the Site Sale technique, simply advertise your business is for sale, set the price 3 or 4 times higher than its actual worth. You might actually decide to sell it if someone matches your offer. At worst, you will make people curious and boost traffic.
225.) Auction off a few of your products/services just to get your name out there.
226.) Let your visitors know you donate a % of profits to a local/national charity.
227.) Surprises can come in handy, have a contest with a surprise gift (do not disclose what the gift is).
228.) Keep your headlines relevant, theres nothing worse than a headline that is not relevant to the content it supports.
229.) Repetition tends to insure the human brain soaks in more of the key content you want your viewers to remember. Repeat it a few time in creative ways.
230.) Lets refrain from talking about ourselves too much. Thats what the about us page is for. Talking too much about you could back fire.
231.) Refrain from using pop-ups, while they do tend to work, they also upset the majority of visitors & cause them never to return. You need to focus on retention / conversion / referral, not just conversion. the quick sale is great, however all the potentials lost for the long run game will surely hinder your rate of success.
232.) Keep the site simple, when a visitor gets to your site & is hit with "download this in order to view" it tends to detour them.
233.) Dead links kill. if you have ever been on a site & saw a link that fit your needs perfectly, got you excited, & then when you clicked it it went to a 404 error page or site not found browser error, 9 times out of 10 it ruin your impression of the main site & you didn't go back. Your visitors do that to, fix any dead links.
234.) Stay away from the registration in order to view tactic, try offering some free content so they can at least take a test drive first. Not many people will get married without at least going on one date first.
235.) Check your load time, the slower the load time the more visitors you lose. Java, Flash, Large files, Over abundance of images, errors, etc. can cause a page to load slow. Remember that the majority of the world is still on dial-up and/or have slower processors.
236.) Add a news type section that only tells the visitor whats been updated, added, and the date of the adjustment. People like to see recent activity.
237.) For large sites, a site search option is a must, look into it.
238.) Keep visitors on your site longer by holding a Mystery Prize hunt contest.
239.) Reduce the amount of outbound links And increase the amount of inbound links to your site. No sense in having more ways to leave than enter a store is there?
240.) if your product/service loses its drive/demand in a targeted market then its time to redesign/re-target for a new market. Do not make the mistake of failing to adapt to change in the industry and going stagnant
Wow! To think that i have been wasting my time reading about procedures over in the general section.Thanks George!
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Old 08-03-2011, 09:42 PM   #31
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Default This free stuff has worked for me

1) I cold call realtors and ask them permission to email them info about our business in case they or their clients are in need of our services. I always throw out another realtors name that I have done work for. I ask permission so that they might actually read it instead of deleting it. I sold a $72000 commercial job once by doing this.
2) Yard signs were awesome but the city threatened to fine me. I bought 100 for $100 online. Stupid me though, I plastered them at every intersection all over town. Yes I got a amazing response but $300 for each sign in fines scared me. I am thinking of posting like 20 of them on Friday nights and removing them on Sunday nights. Maybe I won't get in trouble when they are closed.
3) Flyers door to door don't work well where I live but I did get lucky a few months ago when I put 200 of them out and to my suprise sold $10000 in jobs. One is for a condo association and they praised us on their website.
4) I drive around looking for commercial buildings that are ready for paint. I ask for the owner or person in charge of maintenance. I give them a coupon and a business card and ask them if I can give them a free estimate that will be good for up to a year. Most businesses don't jump on things right away anyways but it helped me sell many jobs and even get in with building contractors by shaking their hands face to face.
I hope this helps.
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Old 08-03-2011, 10:04 PM   #32
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Wow, You pulled up an old thread. I kinda feel like some others do and hate when those old threads get pulled up.

But, I am glad you did. There are great ideas in there.

Thanks for the resurrection.

( I'm just glad you didn't quote the list )
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