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Old 12-13-2010, 12:02 PM   #1
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Default marketing oppertunity, hope it works...

My dad got in the mail today a small magazine called "dunbar life". Basically, after researching, it is a magazine meant for the area I work in and surroundings. IT goes to 10,000 homes and 2,000 businesses. The magazine features local businesses and events.

I contacted the publisher and found out that a single run (12,000 issues) with a 5"x4" ad is just shy of $400.

Considering how much I have spent on fliers to be delivered to 1/3 that amount, it seems like a real bargain. I looked in the magazine and noticed some local construction contractors I see around as well.

Thoughts?
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Old 12-13-2010, 12:21 PM   #2
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Quote:
Originally Posted by Dunbar Painting
My dad got in the mail today a small magazine called "dunbar life". Basically, after researching, it is a magazine meant for the area I work in and surroundings. IT goes to 10,000 homes and 2,000 businesses. The magazine features local businesses and events.

I contacted the publisher and found out that a single run (12,000 issues) with a 5"x4" ad is just shy of $400.

Considering how much I have spent on fliers to be delivered to 1/3 that amount, it seems like a real bargain. I looked in the magazine and noticed some local construction contractors I see around as well.

Thoughts?
Go for it before your competition beats you to it! Your company name will give you ownership of the market!

The other thing to consider is networking with other contractors in your market area, (if you are comfortable with their reputation and/or image. This won't cost you anything other than maybe a coffee and a little time here and there and could lead to a whole lot more work for you and them.
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Last edited by TDTD; 12-13-2010 at 07:17 PM.. Reason: additional thoughts...
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Old 12-13-2010, 04:39 PM   #3
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I'd call the contractors who are currently advertising in it and ask how it is working for them. I'd ask some probing questions to find out whether they are guessing or have an accurate assessment. Questions such as: how many leads has it generated, what is your closing rate, etc. Of course, they may not tell me, I will have something more solid to base a decision on.

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Old 12-13-2010, 07:03 PM   #4
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I'd call the contractors who are currently advertising in it and ask how it is working for them. I'd ask some probing questions to find out whether they are guessing or have an accurate assessment. Questions such as: how many leads has it generated, what is your closing rate, etc. Of course, they may not tell me, I will have something more solid to base a decision on.

Brian Phillips
Don't be surprised if you get very little feedback other than, "it does great". You are going to find any contractors that have little clue what their numbers are. I did it with a new publication this year and I got everything from voicemails that had a saw running in the background, to a wife that answered "hello" after she told her kids to shut the f--- up.

Don't be fooled by large distribution numbers. You can expect zero-3 calls on a first run. If you run it now til spring and probably start seeing a decent return by April. I've run tons of these types of ads in pubs and they don't do much. Explore good headline/attention grabbers and effective calls to action.
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