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Old 11-13-2015, 12:41 PM   #1
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Default Winter work?

Hey all, I tried searching.

Just looking for ideas for who we could market towards to keep busy in the winter. We don't do residential. We have always planned on being a little slow in the winter, but it would be nice if we could keep a few guys going.

We spent the entire exterior season selling our own work in the industrial market, and that went pretty good. Now we need to find some prospects for interior work. We are working with a marketing agency, and trying to narrow down to a specific niche or topic that we can market to.

So far we're thinking:

Medical facilities (hospital, clinic, dentist, nursing home, assisted living)
Auto service shops
Hollow metal door frames
Municipal utilities

Each has their pro's and cons.... how do you guys keep busy? What are some specific markets or industries that are in constant need of maintenance painting? Thanks!

p.s. anyone familiar with The Academy for Professional Painting Contractors?
http://www.paintersacademy.com/winte...-and-painters/

Last edited by Stretch67; 11-13-2015 at 12:51 PM..
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Old 11-13-2015, 12:56 PM   #2
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Why not residential? Lots of people want their place painted before Xmas.
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Old 11-13-2015, 01:04 PM   #3
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Originally Posted by Gracobucks View Post
Why not residential? Lots of people want their place painted before Xmas.
Well lotsa diff reasons.... just something that we have never done... Don't have the experience and at this point not interested in re-training our staff on how to cut a straight line on the edge of the shower stall. we are big heavy equipment painter. Takes a whole different mentality. And most HO are not prepared to peel em off fast enough to cover OH for someone like us. We need to be working with 'before tax' money.

We have done a LOT of misc commercial repaint stuff. Car dealerships, manufacturing facilities, apartments, food processing, etc etc etc, but are trying to just pick something and actually launch a campaign towards it.
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Old 11-13-2015, 01:25 PM   #4
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How about narrowing the commercial repaints to retail. Big box stores, grocery, hardware, clothing, malls, etc. Although certainly not a LOT of steady work from any one of these, specializing in and marketing to the genre may be a decent niche.



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Old 11-13-2015, 03:37 PM   #5
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The Academy...Am I alone in thinking I should quit painting and start up an online company charging painters to tell them how to paint?

I'll use terms like "disrupt" and "profitability" to sell my $300 programs.

That should get scared painters who are failing, through the "e-doors", no?

Is "webinar" still being used in 2015?
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Old 11-13-2015, 03:47 PM   #6
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The Academy...Am I alone in thinking I should quit painting and start up an online company charging painters to tell them how to paint?

I'll use terms like "disrupt" and "profitability" to sell my $300 programs.

That should get scared painters who are failing, through the "e-doors", no?

Is "webinar" still being used in 2015?
Did you try it? Yeah yeah I know there are a lot of snake oil salesmen out there. But if the guy actually did grow a business from nothing to 20 guys in about 5 years, profitably, and sold for $440k, well then I'd be interested in talking shop with em.
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Old 11-13-2015, 08:14 PM   #7
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Residential markets differ... most residential around here stops thanksgiving to new years. People decorate, entertain, budget money for holiday spending. They typically don't want anyone in there house
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Old 11-14-2015, 01:45 AM   #8
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Default Christmas Light Installer

I keep busy doing Christmas Light Installations. Back in 1998-1999 when I first got my painting biz rolling, it was the only way I could keep 4-5 guys busy in the winter. Fast forward 17 years...90% or higher return rate on average, great money if you can handle the hustle and dealing with the elements, last of the new installs done usually Dec 10th, then just random maintenance calls in the event anything goes wrong. Jan 2 we take em down, (and offer gutter cleaning service at that time), done by Jan 8th, take the rest of Jan off and most of Feb. I love it. Great change of pace, and many of the holiday light custies turn into painting custies, and vice-versa.

https://www.facebook.com/TroyTheChristmasLightGuy/
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Old 11-14-2015, 01:47 AM   #9
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Quote:
Originally Posted by matt19422 View Post
Residential markets differ... most residential around here stops thanksgiving to new years. People decorate, entertain, budget money for holiday spending. They typically don't want anyone in there house
When we decided to restart the company seven years ago I figured we would take most of December off for the reasons you mentioned above. It hasn't happened yet. People moving out of a house or moving in, people gone during the holidays, or those who just don't observe them have kept us busy through Decembers every year.
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Old 11-15-2015, 10:01 PM   #10
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Quote:
Originally Posted by bryceraisanen View Post

Did you try it? Yeah yeah I know there are a lot of snake oil salesmen out there. But if the guy actually did grow a business from nothing to 20 guys in about 5 years, profitably, and sold for $440k, well then I'd be interested in talking shop with em.
I'm looking into working with the Painters academy. Just don't have the money at the moment. Also haven't heard any real feed back from anyone who has used the program.....
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Old 11-21-2015, 09:05 AM   #11
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That's a brutal market here and it's pretty much owned by CP and couple other low ball painting company's. We jus lost a nice job doing the work you seek . The scope was office space including metal doe frames, walls, some metal machine racks inside there plant floor. It was a nice winter job. We got beat by 2 other PC"s by 50 percent that's right 50 percent. The winner was CP who markets heavily on radio and direct mail to property managers. They use mostly all subs and illegals that's just a fact.

I still market to a niche client as we like that type of work as well but it's not gonna be easy to find a willing PM. It's 90 percent low bid but there's always the select few that want a professional job.

Excuse my grammar and spelling I write like I talk which is to fast and with my hands. Lol

We have a list we send a mailer to but it's gotta get in the right hands. Also allot is night or weekend work. You can buy a list as DM still works at least to direct them to your website or phone number.

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Old 11-22-2015, 04:04 PM   #12
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i do a lot of commercial work during these times. specifically retail. if they have a surplus at the end of the quarter they will want to spend it on renovations/maintenance, which means work for painters.
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