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  1. Business, Marketing, and Sales
    As Foghorn Leghorn used to say, "No, no, no! You're doing it all wrong!" You’re trying to be creative, even though it’s painful. Or you’re creative, and love it, and don’t want to do what you should. WHAT SHOULD YOU START WITH WHEN YOU FIRST START BLOGGING? Write about exactly what you are...
  2. Business, Marketing, and Sales
    Whether you are a contractor, or selling software to a Fortune 100 company, the phases of marketing all tend to stay the same. Attracting prospects, also known as the "know" phase. For most, this is when they first see your website in a search listing, or when you call them after they went...
  3. Business, Marketing, and Sales
    Whether you have a sales team or not, the strategy below can make a huge difference in your business. Contractors ask me this all the time, because they are trying to increase their closing ratio, or get people to call them. Content marketing works great at these two points of the sales cycle...
  4. Business, Marketing, and Sales
    Inbound marketing or content marketing is getting more and more popular How do you know if you're doing it right? What's the most important thing to do first? What should I write about? I get asked these questions all the time, so I decided to answer them all here in one post. First, we need a...
  5. Business, Marketing, and Sales
    I had a discussion with John elsewhere, and thought afterwards that it was a good question to answer. What do you think, is marketing changing, or staying the same? John's remarks are in quotations, and my thoughts follow them. John, a few things come to mind based on your comments below>...
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