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inbound marketing

  1. Business, Marketing, and Sales
    Whether you are a contractor, or selling software to a Fortune 100 company, the phases of marketing all tend to stay the same. Attracting prospects, also known as the "know" phase. For most, this is when they first see your website in a search listing, or when you call them after they went...
  2. Business, Marketing, and Sales
    Whether you have a sales team or not, the strategy below can make a huge difference in your business. Contractors ask me this all the time, because they are trying to increase their closing ratio, or get people to call them. Content marketing works great at these two points of the sales cycle...
  3. Business, Marketing, and Sales
    Inbound marketing or content marketing is getting more and more popular How do you know if you're doing it right? What's the most important thing to do first? What should I write about? I get asked these questions all the time, so I decided to answer them all here in one post. First, we need a...
  4. Business, Marketing, and Sales
    I had a discussion with John elsewhere, and thought afterwards that it was a good question to answer. What do you think, is marketing changing, or staying the same? John's remarks are in quotations, and my thoughts follow them. John, a few things come to mind based on your comments below>...
  5. New Member Introductions
    Afternoon All! My name is Rich Littlefield, I'm sure some of you remember me from years past when I owned a painting and then a log home restoration company. I started my business in 1999, but I've painted since the late 80's early 90's when I was a teenager working with my Dad. At that...
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