25 years ago, my Grandfather taught me about "The Fold" when going on an estimate. I was as confused about this term as everyone else is as they read this post. "The Fold" is when you give the homeowner "Paint Shock" just like sticker shock. They cannot even bear to look at the proposal so they...

I am David Edelman. Proud fourth generation painting contractor. I grew up in this business and went to University of Maryland for accounting and economics so I would be better prepared for the business end of this industry. My company is Lee Decorating Corporation and it was founded by my...