Joined
·
594 Posts
It's a new trend and people are offering to have you logo their car with all your company info. Someone in my area is offering the back of their car for a year at $200. I'm thinking of doing it.
Advertising on people's vehicles
1 - 20 of 24 Posts
Joined
·
2,189 Posts
what if they drive like an acehole? then people assume that Kelly Painting is a bunch of a holes.
I have thought about it too but I think you need to be careful who you have representing your company. Plus it would just be confusing.
I have thought about it too but I think you need to be careful who you have representing your company. Plus it would just be confusing.
Dont take this wrong Kelly ...... but do you ever have any referal work?
You would be a great marketing guy for a car dealership or a TV super store ....or something like that .......I could totally see you on a TV commercial (if I knew what you looked like) dressed in a crazy costume offering "CRAZY" deals.....
You would be a great marketing guy for a car dealership or a TV super store ....or something like that .......I could totally see you on a TV commercial (if I knew what you looked like) dressed in a crazy costume offering "CRAZY" deals.....
Joined
·
14,407 Posts
Lets do our advertising on peoples houses, where they pay us.
Over kill.
I have every marketing tool imaginable. But the one thing I hate more than anything is lawn signs. I think they are cheap and tacky. A HO will know who we are by our trailers and vehicles while we are working. I hate driving down a street and seeing 50 yard signs from every trade. I used to use them and had never landed a job because of them. I think it looks desperate. Just my opinion.
I thought your t-shirt idea was great and original.
I have every marketing tool imaginable. But the one thing I hate more than anything is lawn signs. I think they are cheap and tacky. A HO will know who we are by our trailers and vehicles while we are working. I hate driving down a street and seeing 50 yard signs from every trade. I used to use them and had never landed a job because of them. I think it looks desperate. Just my opinion.
I thought your t-shirt idea was great and original.
Joined
·
594 Posts
I would love a commercial....maybe in a few years...I'm Steve and I'm Bill and were the paint guys!..or use my niece and nephew, kids are the best.
I spent years running nightclubs before starting my own company..I was a marketing genius. I was kinda famous for a few years..in a small town sort of way. Now I can't go anywhere in town without someone saying wow, you got allot of signs......
This is my first year with lawn signs..I spent $200 each..they are all on main street jobs. They are the large metal ones with high end logo's that match my truck and an eighth inch of metallic around each letter. They blow away any lawn sign I have ever seen. I'll take a few pics and show you some of them if you'd like. I keep my sign guy close in the summer, just lent him my powerwasher yesterday. And my small engine guy got a case of beer today.
Vehicle advertising like that is touchy, I'm always aware when children are playing around when I'm driving. Mom's and dad's are my customers..lol
I spent years running nightclubs before starting my own company..I was a marketing genius. I was kinda famous for a few years..in a small town sort of way. Now I can't go anywhere in town without someone saying wow, you got allot of signs......
This is my first year with lawn signs..I spent $200 each..they are all on main street jobs. They are the large metal ones with high end logo's that match my truck and an eighth inch of metallic around each letter. They blow away any lawn sign I have ever seen. I'll take a few pics and show you some of them if you'd like. I keep my sign guy close in the summer, just lent him my powerwasher yesterday. And my small engine guy got a case of beer today.
Vehicle advertising like that is touchy, I'm always aware when children are playing around when I'm driving. Mom's and dad's are my customers..lol
Joined
·
3,514 Posts
I only put my signs in the yard I am working at and thats it. I have gotten many jobs in the same neighborhood that I was working at. My signs are not the cheap ones that you buy 500 for 20$ kind of deal...
Joined
·
2,385 Posts
:laughing:
I could see it working out good possibly. I would have to pick & choose by the vehicle & person driving though. Wouldn't want our name on a gold ford focus or red geo metro. Vehicle would have to look like it belonged in our field. Nice white truck/van & somebody respectable driving it.
Reason being is I notice those things about company trucks. When I drive around & see a companies truck just about every day I assume they must have alot of vehicles & are busy. That usually equals a respectable company that everybody else is using so I want them too. Their name sticks in my head for whatever their trade is. Would also require them to carry our business cards with them.
On a side note, I let a friend borrow my old company truck for a few hours. Got 2 calls to the company complaining about him cutting somebody off & disrespectfully hitting on some woman. Was hard explaining that one. Got to be careful who's driving your name around.
Joined
·
594 Posts
My business has always run on word of mouth. My lawn signs go on every job as soon as possible..and for as long as possible..when location is key. My business has doubled for it. I even spent part of today delivering t-shirts to everyone. It's different working for people who are not referred by other customers..but I'm getting use to it.
Joined
·
594 Posts
Depends.... Some take 2 to 3 weeks with just me and a guy..we are not blow and go guys..we take our time (make less money) and are meticulous, but thats why people call us.We are a small company that will only book two exteriors a month with a few power washes and a interior or two in between. We are not running multiple crews or anything...we will put a sign on a booked job as soon as the ink is dried, if it's in a great spot.
Contrarian View
As some of you may have surmised by now, on many occasions, if the poster says black--I'm going to say white and vice versa. This promotes some healthy debate. In all honesty, most of the time, I actually feel very differently about opinions stated here. Not about the techical aspects of painting, but the philosophical side of this site.
If you view my avatar, and see me in the flesh, you'd say "yep that must be JTP cause his rig, his clothes, and suspenders match Sanford and Son to the T.
I'm gonna take a picture of my lawn sign which sits front and center on my lawn on the main drag in town. I get all kinds of calls from that one stupid looking cheap internet $19.99 sign.
You see Google is a crazy and stupid name. The company is the best at what it does. One key to advertising is repetition--another key is remembering the message--Google--come on--that's really the name?. You cannot miss my sign when you travel my street--main drag in a rural, tourist type town with lots of second home owners. Yeah--it's tacky--But it works well.
JTP
As some of you may have surmised by now, on many occasions, if the poster says black--I'm going to say white and vice versa. This promotes some healthy debate. In all honesty, most of the time, I actually feel very differently about opinions stated here. Not about the techical aspects of painting, but the philosophical side of this site.
If you view my avatar, and see me in the flesh, you'd say "yep that must be JTP cause his rig, his clothes, and suspenders match Sanford and Son to the T.
I'm gonna take a picture of my lawn sign which sits front and center on my lawn on the main drag in town. I get all kinds of calls from that one stupid looking cheap internet $19.99 sign.
You see Google is a crazy and stupid name. The company is the best at what it does. One key to advertising is repetition--another key is remembering the message--Google--come on--that's really the name?. You cannot miss my sign when you travel my street--main drag in a rural, tourist type town with lots of second home owners. Yeah--it's tacky--But it works well.
JTP
Joined
·
594 Posts
Nah, just me and a few guys. four right now....
I don't have to market for customers, I've never run out since I've started...
When work is for a 2 to 3 guy crew only..you don't need that much..lol
but I got allot more now because of the signs, I'm building new relationships, meeting new customers.. that will benefit me down the road when I'm out of the bucket and got a few crews.
I don't have to market for customers, I've never run out since I've started...
When work is for a 2 to 3 guy crew only..you don't need that much..lol
but I got allot more now because of the signs, I'm building new relationships, meeting new customers.. that will benefit me down the road when I'm out of the bucket and got a few crews.
Joined
·
594 Posts
Sometimes tacky and annoying works wonders...ever here a commercial with a bad song that just gets played too much? you also remember the product.
Remember where's the beef?
Remember where's the beef?
Bottom Line
If it works for you, nothing else matters. You can, however, refine a certain approach that seems to be working well--thus--the original thread intent: Should I pay someone to drive around with my company on his rear end. You know--taxi services have always advertised this way. It's far from a new idea.
Perhaps having poor folks who need some income hauling your sign around is new--but, in my humble opinion--I don't think it would work for me--and I'm about as far away from the clean whites and uniform sort of guy you're gonna find.
JTP
If it works for you, nothing else matters. You can, however, refine a certain approach that seems to be working well--thus--the original thread intent: Should I pay someone to drive around with my company on his rear end. You know--taxi services have always advertised this way. It's far from a new idea.
Perhaps having poor folks who need some income hauling your sign around is new--but, in my humble opinion--I don't think it would work for me--and I'm about as far away from the clean whites and uniform sort of guy you're gonna find.
JTP
Joined
·
594 Posts
Ya you guys got my mind changed on that one.....kinda ghetto.
But thats what I do...post about what I'm thinking and have reasonable, more successful contractors talk me out of it with a few points I didn't think of.
This place is great.
But thats what I do...post about what I'm thinking and have reasonable, more successful contractors talk me out of it with a few points I didn't think of.
This place is great.
I think I have to agree with JNLP.
I could see this working if it is a nice, clean car. I don't necessarily believe that it has to look like a company truck. I have company trucks, etc, but I do not paint anymore, so I do not need to drive a truck to do estimates. Therefore, if I saw a service company on the back of a nice, clean car, I would probably think, "that looks like a nice company on a nice car and its probably an estimator".
But the real important thing would be, that I saw the company name and logo again. I'll probably immediately forget where I saw it... But I'll have seen it, and that's important to their marketing.
Kelly, if your work has doubled as a result of your signs, I would venture a wager that doubling your current marketing budget(with smart marketing) would probably increase it again!
1 - 20 of 24 Posts
