Networking and cold calling. Nothing beats it! and short of a nice shirt, a pen and paper, maybe some business cards and some gas, and your time, its FREE!
Advertising !!!
What would be the most cost effective way to advertise!!
1 - 20 of 73 Posts
I think every area is totally different. You really have to play around with some different options to see what works.
I've tried targeted direct mailing and it's picked up my business dramatically. It all depends on whether you're committed to letting it work for you.
Referals!.... Your best advertising is a happy customer! Other than that, I agree with Nathan. Every area is different.
The best ROI we have had would be our Jobsite Proximity Mailings. Neighborhood canvasing in general has been good to us. Door hangers, job signs, JPM, truck lettering, etc.
Yeah, I don't think it is possible for us to tell you an answer here. Every place is different....
for example, I've never cold called anyone, nor will I
and have never gotten cold called from a local tradesman, nor would I want to
but for some it may work
I get most of my jobs from business cards in the paint store, people seeing my yard signs/truck logos, and referrals
Hope this has helped
for example, I've never cold called anyone, nor will I
and have never gotten cold called from a local tradesman, nor would I want to
but for some it may work
I get most of my jobs from business cards in the paint store, people seeing my yard signs/truck logos, and referrals
Hope this has helped
thanks for the advise.. I got some shirts made today with my Logo and Phone number ...and getting some yard signs made also... I think im gonna go with a brochure full color details on what kind of work that I specialize in with some color photos of some work front and back.. some EYECANDY and place some in the paint store and go to some job sites .. Nobody here does any brochures on painting I think that will open the interest to customers also make a myspace page ...thanks guys!!:thumbup:
Direct mail (jumbo postcards) has been good for me.
Barry
Thats some sight you have there :thumbsup:
you ever have someone make you wash the house again? (referring to your guarantee)
Thats some sight you have there :thumbsup:
you ever have someone make you wash the house again? (referring to your guarantee)
I agreeI've tried targeted direct mailing and it's picked up my business dramatically. It all depends on whether you're committed to letting it work for you.
So... I wonder how much the response increases with Jumbo cards verses regular post cards?Direct mail (jumbo postcards) has been good for me.
Mailman... got any input?
No never. Even if it did happen, it still wouldn't out weigh the benefits of having such a powerful guarantee. It helps to lower the hurdle for those that are on the fence about making a decision, it shows them I have nothing to hide and that I do good work.Barry
Thats some sight you have there :thumbsup:
you ever have someone make you wash the house again? (referring to your guarantee)
I have found that people will hang on to a nice looking jumbo card much longer than the standard sized ones. I've had people call from cards I've sent out months earlier. It also separates you from all the other junk mail.So... I wonder how much the response increases with Jumbo cards verses regular post cards?
Mailman... got any input?
Junkmail is the most cost-effective advertising.
But I would think it best to combine all methods, for results.
First, start calling everyone on your phone list.
Ask them, then ask for referral.
r
But I would think it best to combine all methods, for results.
First, start calling everyone on your phone list.
Ask them, then ask for referral.
r
We do a lot of direct mail. 4x6 post cards. It has really paid off in the past, but as far as cost effective for a start up, I don't know. It is pretty expensive...
When did you start seeing results? After the first mailing or did it take a while?We do a lot of direct mail. 4x6 post cards. It has really paid off in the past...
I have been doing direct mail for over a year, monthly. Although I have let it drop off in the last two months, too many leads.
I started seeing results, for most of my campaigns, instantly. I could expect a call a day, at least, for a few weeks. Then there is always the people who hang on to them forever.
There were a couple of experimental campaigns we did that, after they hit mailboxes, we waited a while before we saw results. I think it was the nature of the campaign.
I don't do direct mail to get fast results and fast jobs. I do it, in conjunction with all my other advertising, to help me build a brand.
I started seeing results, for most of my campaigns, instantly. I could expect a call a day, at least, for a few weeks. Then there is always the people who hang on to them forever.
There were a couple of experimental campaigns we did that, after they hit mailboxes, we waited a while before we saw results. I think it was the nature of the campaign.
I don't do direct mail to get fast results and fast jobs. I do it, in conjunction with all my other advertising, to help me build a brand.
Kurt
Do you target the same address' repeatedly or hit all different ones with your PC's?
Do you target the same address' repeatedly or hit all different ones with your PC's?
cost effective
one of the things we did about 3 yrs ago after painting a huge factory overlooking highway #1 in Vancouver was to put up a banner of our company with just the name and number on the side of the building closest to the highway.... you could see this banner in plain view...completely unobstructed..from both directions of traffic...i had my foreman put it up the day before we got the boom off site and told him to put so many nails around the perimeter of the vinyl banner that it would never come down..
it stayed up for 3 yrs in full view of 100's of thousands of people every day..day after day...rain or shine...with no cost except for the banner itself
i kept expecting the company we did the work for to call me and ask us to take it down but they never did
it only came down when an advertising agency specializing in banner advertising started using that premium spot as a paid spot...
virtually every other customer we get mentions that they saw that banner..
rick
hi nuviewWhat would be the most cost effective way to advertise!!
one of the things we did about 3 yrs ago after painting a huge factory overlooking highway #1 in Vancouver was to put up a banner of our company with just the name and number on the side of the building closest to the highway.... you could see this banner in plain view...completely unobstructed..from both directions of traffic...i had my foreman put it up the day before we got the boom off site and told him to put so many nails around the perimeter of the vinyl banner that it would never come down..
it stayed up for 3 yrs in full view of 100's of thousands of people every day..day after day...rain or shine...with no cost except for the banner itself
i kept expecting the company we did the work for to call me and ask us to take it down but they never did
it only came down when an advertising agency specializing in banner advertising started using that premium spot as a paid spot...
virtually every other customer we get mentions that they saw that banner..
rick
I've heard junkmail should be repeated every 3 weeks...
r
r
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