I just want to say that I have been a Sherwin Williams guy for most of my 16 years and just recently hooked up with a Kilz Rep from The Home Depot who has talked me into trying the Behr Ultra self priming. I am very impressed with the coverage of this product. It is suppose to be comparible to Sherwins Super Paint but I would say the benefit of the Behr product is that it also comes in a deep base which Super Paint doesn't. Home Depot also offers contractors a 20% discount on all paint which is a new program and only took me 1 purchase to move from 10 to 20%. I have always been anti Behr but they are starting to compete in my eyes. Just a little info for you guys out there.