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I don't have much time today and answers to this common subject (regardless of the type of small business) could go on for hours but I would say this:
1. Become familiar with Google, FB and NextDoor. They return the most bang for the buck. But with that said, you need to be able to write some ad copy. Mimic the ads you see for other trades.
2. Know your numbers or you will spin in circles. Look at Nick Slavic's "Ask a Painter Live" series of videos. This a a successful contractor that openly shares business info you need to know. There are others here that will give you sound advice. Listen & learn.
Congratulations on your new endeavors!!
 
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