blisters are typically due to poor prep from previous paint jobs. Example - walls were plaster, previous painter painted them without primer - heck, the homeowners painted them without priming - I've seen this. Homeowners that start trying out spots of color all over their plaster walls without primer. Anyways, it will work the first time - but second or perhaps 3rd recoat over said base - will detach the poor bond and cause blisters.