It depends on who you're targeting. Some of the areas I'm targeting aren't looking for the lower priced. They want the best & want to pay for the best.How do you guys feel about low price guarantee?? the way we have talked about before.
On the note of Free Estimates. Most know it's a norm, but I have had a few people state "I'm calling about your free estimates", so it does indeed stick in. I think by atleast mentioning it, it may possibly toss some off into thinking "maybe others charge for this, I don't want to pay for that so I'm calling this company". Or maybe it reminds them it's free, so what do they have to lose by calling. Who knows, but it's not going to do no harm.