Never heard of it nor have I used it. Seems slightly intriguing although I wonder how does it really differ from Kitchen and Bath paint? He said he basically would use this primarily in areas which would be subject to moisture/mold, etc and regular cleaning, which would be exactly why you would paint those rooms in Kitchen/Bath paint.
There are numerous ceramic paints on the market. This specific brand ( O'leary) is from a michigan based manufacturer. I have not used it before, but if you are interested in trying a quality ceramic paint BM makes a nice one in there regal line (matte). Ceramics are as close to a flat as you can get while still being scrubbable/durrable.
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