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I was on my way out of the Costco the other day and passed by those little booths they have for special orders and long behold they had one for custom painting.

In the kiosk they had large pictures of nicely painted homes and a large logo for CertaPro Painters. I picked up the brochure and they had a "Special Offer" for Costco members... "a FREE in-home consultation." :rolleyes:

Anyone else seeing these?
 

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Systems Fanatic
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I certainly have problems with Certa Pro. But I do admire them marketing through CostCo.

Marketing is about getting your name out there. I may not admire a company, but I still try to learn from their marketing. Certa Pro paints more houses each year than I do. I have to attribute a lot of that to their marketing.

We tried a similar thing with a local flooring company. It had minimal impact, but we may bring the idea back on a bigger scale.

Brian Phillips
 

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Rock On
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I believe they are the largest residential painter in the country.
Hmmm...the one out here's radio ads are positively offensive
They absolutely bash "Other Painting Companies"
Extreme Negative Ads

I did get a postcard from them though, maybe I'll call them up and ask for a quote

:devil:


...oh yeah, brilliant on the CostCo thing-I don't like it, but it's brilliant
-if you going for the low price market
....I'm assuming CostCo is like BJ's out here, a warehouse-type store?
5 gal. jars of mayo? TP in 40 roll bundles?
 
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5 gal. jars of mayo? TP in 40 roll bundles?
Yea, we have Sam's Club here.

But you have to admit if we could afford it we would advertise at CostCo... I would even go so far as to advertise a free in home consultation. :laughing:
 

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The Lurker
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They are painting a house 4 houses down from the house I am doing right now. A neighborhood in which I have done 15 out of the 40 houses on the block (dead end street) Homeowners are new to the block I guess they didn't ask for my number from the their new neighbors :mad:
 

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Rock On
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What do the ads say. Do you remember?
Well, going from memory (from last year, I haven't heard any this Spring)

It was a radio spot with "two homeowners" talking to each other
They were saying how they needed the house painted, but didn't want any dirty contractors messing up the house, and how contractors always lie and never call back etc...it really focused on bashing "other" contractors
 

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corp. america is taking over everything. pretty soon well all have a boss that wares a suit and tie. I live in new york here thank god they keep targert, wall mart out, costco has some stores. certafoe does not have a franchisee in my areas. But i have Sales geine and i get sales figures and one staten island certafoe contractor did 1.5 mil in busness 2 years into. They are someting to learn from. they did a ton, of d-mail which i recieved, and posted signs everywhere(even illegally). You never see them in the newspaper but they are on cable tv. The owner of certa-foe never even touched a brush or roller in his life. They branded the word CERTANTY
which was brilliant because of this industrys fractional market (drunks looking to just eek through life) someone figured branding this industry would work and to a significant degree it has. In the next few years they may trample the entire suburban market. I think locally indy painters in order too survive will have to work more closely together in order to compete.
 

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It was a radio spot with "two homeowners" talking to each other
They were saying how they needed the house painted, but didn't want any dirty contractors messing up the house, and how contractors always lie and never call back etc...it really focused on bashing "other" contractors
:furious:

As much as that angers me, I don't think you could totally blame CertaPro for that kind of crap. I know of at least one of my local competition who does the same thing.
 

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Certa Pro paints more houses each year than I do. I have to attribute a lot of that to their marketing
I'm a bit late to this thread but...

Certa Pro paints more houses than everyone in here--combined-- yes because of marketing and because they are a national company. After all, I never heard of you all until the forums...I've known about them for years.

That being said, you know how we bash Home Depot to bits?...I would like to inform everyone that I had the pleasure of watching the local Home Depot being painted :whistling2:



By Certa Pro :laughing:

2 peas in a pod...
 
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