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Discussion Starter · #1 ·
No this isn't that thread :whistling2:

I just recently started accepting credit cards. What I would like to do is come up with a small mail campaign announcing that fact.

My idea is to send out the announcement to all the people I have done an estimate for in the past six months (and didn't hire me of course) so if they are / were on the fence it may push them over. Maybe all my past customers as well?

What I would like help with is the wording of the letter. I'm not going to do a postcard or get anything printed. Just a small personal letter in an envelope.

I think it could get as complex as a full paragraph of "In order to better serve our valued customers...etc., etc."

Or on the simple side, on company stationary;
Humble Abode, LLC now accepts Visa and MasterCard!
Maybe with a refrigerator magnet stuck in.

What do you guys think?
 

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Rock On
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You think it'll shake loose enough jobs to cover the promotion?
Do you think that many didn't go with you because you didn't before?

Don't get me wrong, I know a lot of people like to use them, even when they can afford to pay by check
They want the "free" stuff, points, miles...

But do you think you didn't close that many because you didn't accept them before?
 

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Discussion Starter · #4 ·
No of course not. I know for a fact that IF I get any calls from this it won't be because of the credit card thing. It's more of a "hey remember us" thing.

Maybe they couldn't afford me last time. A lot of the houses I have bid in the last two years are still unpainted. I drive by the more lucrative ones a lot.

It will only cost me postage because I am printing them out on my computer. $50 maybe...
 

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Rock On
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Ah...it's an excuse for a mailer then
Lol

In that case, that's a good idea

The mailman up in business (up there^^^) says postage is going up though
Might want to get that out this week or next
 

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Discussion Starter · #7 ·
Ah...it's an excuse for a mailer then
Lol
Pretty much. I look for little things like that just to have an excuse. I try to mail something to all the people I have ever worked for or given an estimate to about every two months. Usually it's something simple like this.

It costs me less than My JPM's.
 

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Rock On
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Look good
Postcard?
Printed on your comp printer?
Like using the Avery postcards/program or something?
 

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Systems Fanatic
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Anything that reminds your customers that you are in business and want to service them again is good. We once included an article in our newsletter about our new phone system.

Do most customers care? Probably not, but some might. More importantly you are staying in front of them.

My cost per lead for repeat customers (including those whom I gave an estimate to and they didn't hire me the first time) is about $2. My closing rate and average sale is way above my average. It is money well spent.

Brian Phillips
 

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We have seen a big increase in clients asking to use credit cards this year. I think its a great excuse to remind your customer you're still around. You might even get some people that have putting off a project for a while.
 

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The Lurker
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After 15 yrs, I have never been ask to take a CC, I have thought about doing it but why if no one has ask me too. I do high end re-paints mostly and my customers just write the check. I have notice a few checks for lower end jobs that were from some type of brokerage account which I guess would be similar to putting it on credit.

Most people today you home equity to pay for large projects and most of them come with checks and CC's so they can use either then.
 

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The fact that nobody asks to use a credit card doesn't mean they don't want to or wouldn't. It just means that they haven't asked.

About half of our payments are with credit cards. I know for a fact that we get jobs because of that fact-- customers have told me so.

Taking credit cards is another value to offer your customers. It also adds to the bottom line. If it costs 2.5% to run a card, add that (or more) to your price. If half the customer use a card, you covered the cost. You then make an additional 2.5% on the jobs that don't use a card.

Brian Phillips
 

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The fact that nobody asks to use a credit card doesn't mean they don't want to or wouldn't. It just means that they haven't asked.

About half of our payments are with credit cards. I know for a fact that we get jobs because of that fact-- customers have told me so.

Taking credit cards is another value to offer your customers. It also adds to the bottom line. If it costs 2.5% to run a card, add that (or more) to your price. If half the customer use a card, you covered the cost. You then make an additional 2.5% on the jobs that don't use a card.

Brian Phillips
I wouldn't have a problem using them thats not the issue, If customers started asking me, I would do it. I have yet to have a check bounce on me so that hasn't been a problem with that aspect either.
 

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Discussion Starter · #18 ·
It's funny, I didn't believe it when people said I would be surprised at how many people will want to use CC once you accept them... In the past three years I have had one customer ASK if I accepted credit cards, now that I do it seams as if every other customer wants to take advantage of it. In the past month I have had four customers pay with a CC.

They seamed very excited when they read that we accept them. While I don't think it has or will increase my closing rate a significant amount, it is surely a value added service you can provide.
 
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