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Seth Godin writes a marketing blog that I follow and always has some great stuff.
"The prospects that are the easiest to engage with online--the ones that believe big promises, simple come-ons and garish interfaces--are often the very people who will become your lowest-value customers."
"If it's easy to get a meeting or make a first sale, consider that the very ease that enabled that sale might be a sign that the long-term value of this customer is pretty low."
http://sethgodin.typepad.com/seths_...hsmainblog+(Seth's+Blog)&utm_content=FaceBook
"The prospects that are the easiest to engage with online--the ones that believe big promises, simple come-ons and garish interfaces--are often the very people who will become your lowest-value customers."
"If it's easy to get a meeting or make a first sale, consider that the very ease that enabled that sale might be a sign that the long-term value of this customer is pretty low."
http://sethgodin.typepad.com/seths_...hsmainblog+(Seth's+Blog)&utm_content=FaceBook