[aaron61]

I have a company that has been delivering 5,000 door hangers a month in different areas each month. I also have been using proximity mailing roughly 100 homes per job and new movers monthly for the last 4 months. I think we have had maybe 5 calls from all of this. The ROI isn't working for me. Do any of you have much success with these methods?o

 

[George Z]

I have a company that has been delivering 5,000 door hangers a month in different areas each month. I also have been using proximity mailing roughly 100 homes per job and new movers monthly for the last 4 months. I think we have had maybe 5 calls from all of this. The ROI isn't working for me. Do any of you have much success with these methods?o

Just my opinion:
Junk mail. We used to do it but we stopped.
Also, this age of mass communication,
the whole idea of writing a message on a piece of paper
and delivering it to over 200 places to get one possible response...
Messenger pigeons! Now, that used to work.
All kidding aside, direct mail is on the decline everywhere.

 

[Tail Gate Selling]

The problem may also be your message. You only have a second to get a household to look at your advertisement. Especially a door hanger, at least from my own experience. Think about what would grab your attention.

A door hanger can be a great, low cost marketing tool for contractors. The downfall is if it looks like all the others, then it gets tossed like all the others.

This simply means your call back rate will be extremely low, but there are ways to improve your hanger.

For the best result be sure to have some type of compelling message, or be willing to be treated like the pizza boy, maid service, Chinese take-out menu, etc...

 

[Dave Mac]

working good in NC right now, you have to do it year round, and hit the same people 3 or 4 times. It also takes time to kick in, at least a month, and you should get a snow ball effect going, make sure you have a call to action on it as well.