I'm considering distribuiting door hangers in the neighborhoods that we are working in. For those who are doing it is it a worth while investment of time and money? or am I better off investing in other marketing avenues?
jensenpainting
Joined
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1,390 Posts
Door hangers can be effective, but you should have reasonable expectations. Don't expect them to be magic-- they should be a part of your marketing mix.
Select the are carefully. Preferably an area where you have other marketing. You should not expect more than 1 call per 1,000 distributed, particularly the first time you do it. If you repeat the same area every 2- 3 months, the response will increase.
We do a minimum of 5,000 when we do door hangers. We get 4 to 8 calls, some many months later.
When you get a job in your target area, immediately begin proximity marketing. Send postcards to the neighbors. Hand out more door hangers or flyers to the neighbors. Get a sign in the yard ASAP and leave it there as long as possible. All of this will increase your visibility and increase the effectiveness of each marketing piece.
Brian Phillips
Select the are carefully. Preferably an area where you have other marketing. You should not expect more than 1 call per 1,000 distributed, particularly the first time you do it. If you repeat the same area every 2- 3 months, the response will increase.
We do a minimum of 5,000 when we do door hangers. We get 4 to 8 calls, some many months later.
When you get a job in your target area, immediately begin proximity marketing. Send postcards to the neighbors. Hand out more door hangers or flyers to the neighbors. Get a sign in the yard ASAP and leave it there as long as possible. All of this will increase your visibility and increase the effectiveness of each marketing piece.
Brian Phillips
Joined
·
1,390 Posts
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