I recently quoted an exterior with SuperPaint. I gave them a 1 coat price and a 2 coat price. The HO came to me and asked why 2 coats. So I gave her reasons why such as proper build, uniformity, proper application (warranty) ect. She said neither of the other bids mentioned 2 coats. She then came to me and asked about Duration. I'm sure she did some research and saw "one coat on repaint for lifetime warranty." Now I know Duration is a great paint and I have used it many times, but I am a little skeptical when it comes to a "lifetime warranty" vs a 25 year warranty. When I price Duration for one coat it is more than 1 coat of SuperPaint but less than 2 coats of Super. Maybe my pricing strategy is off but I can see an easy up sell to Duration but I just do not think it will last a lifetime and I don't want to be in the middle of a paint manufacture warranty battle. Maybe I need to be clear on "my" warranty vs "their" warranty. How do you handle selling Super vs Duration and maybe for some of the 'old timers' does one coat of Duration really last a lifetime? Does two coats of Super really last 25 years?