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· Flog a Mocker
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Discussion Starter · #1 ·
I LIKE IT!

Got a chance to try it this week on some "Cherrywine" doors and shutters and I really liked it. Of course besides the smoke blowing in from the fire down the road conditions were ideal - low humidity in the am, shade, upper 70's, calm winds. Although it did set up pretty fast on the one door that was in the sun, the extender wasn't nessary. I could see where the extender would be needed in the heat/sun. Overall, it had a reall nice flow and the low-lustre finish was great. The downside is the price in comparison to Duration but the fact that it may get a few more square feet per gallon means that it may be fairly comparable in relation to price.

At this point, I will be using the exterior Aura for anything with color because of the colorfast, or tolerance to fading.
 

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Thanks for the info......we have had a great response to it as well. Contractors have been liking the dry times, coverage, and leveling. One contractor said the low lustre white looks sprayed on when your done. But I will admit sales for the exterior Aura have been slow but it is fairly new in our market.
 

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Ben Moore is very confident in the Aura line. Most all Aura dealers should have the ability to give out some exterior with out a coupon. If the dealer says no have them call their rep to see if they can. We have a green light on up to 8 gallons a job for painters to try, first timers.
 

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I like the product, I hate the price. What are you getting it for?
We are getting it for a number of reasons. We have used it on trim on our last two exteriors. The biggest benefit from a production standpoint is increased efficiency due to excellent dry times. Its great to be able to go over a big side of fascia, soffet, corners and casings, then turn right around and hit it again. Like the interior Aura, the cost is offset by other factors.

I think for some people the problem is feeling like you have to justify the cost of a gallon of paint to the homeowner. In your estimating and billing, this should not even be showing up. If they do question you, its pretty simple to explain that the higher cost of the ultra premium product is balanced by the production benefits of using the product. If the problem is with you personally paying that much at the counter, just remember, you are getting paid back, with markup.
 

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I did a front door today with it ,primer and 2 coats, it was nice but still needs 2 coats, no matter what "they" say. I was able to do all the same day,so that's nice.
People do seem to have a perception that its guaranteed to cover in one coat. Sometimes thats the case, sometimes its not. That is asking for the impossible most of the time. The drying characteristics and finish produced make it so nice that I'll take it in two any day. That "same day" factor is a huge plus. The gas it saves us on that second trip is worth it. I would rather pay for good paint than gas.
 

· Flog a Mocker
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Discussion Starter · #15 ·
On an exterior repaint, do you feel two coats of Aura is equal to or better than two coats of MooreGard, Superpaint, or some other regular top line exterior product?

Better. It is a high build coating similar to Duration. It has excellent coverage, is easy to use, and with the new technology it is more colorfast to prevent the typical fading. And, I personally believe the Satin finish leaves the best looking sheen of any that I have used when comparing it to other paints. Now, I spec the Duration for light colors and the Aura for the darker homes, shutters, doors, etc.

It just plain looks great.
 

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If you can arrange contractor pricing, you should be able to get it for under $50. If not, mid to high $50s I would guess.

We have used it on trim on our last two exteriors. Its a nice thick mil coating that actually does fill in a little bit of imperfection in exterior trim, kind of like oil primer does. Its good stuff.
 
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