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Painter/Owner
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344 Posts
Discussion Starter · #1 ·
When wanting to send a mail-out to a target street here is a little tool I ran across.

http://www.whitepages.com/

Do a reverse lookup if you do not know the name of someone on the street.
  • use a real address
  • once the search shows the person at the address, then
  • Click on Search for XYZ Street in the Area.
  • This should pull up all addresses with names (or last known) of the people living on the street...:thumbup:
Hope this is useful to your marketing...
 

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Painter/Owner
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344 Posts
Discussion Starter · #4 ·
I see some advantage to anywho.com, but they want to charge a fee if you want to pull a list of everyone on a street. That is unless I missed something when I tried to pull up a list of my neighborhood.
 

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Born To Be Mild
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4,956 Posts
We go online to the tax records for the county we work in most. Punch in a street name, and every address on that street come up. Click on the address and the owners name comes up. Your tax dollars at use.
 

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Registered
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34 Posts
Tax rolls

Same here. Use county tax rolls on-line. It gives the name of the owner and whether or not the owner lives in the property. If not, its a rental so we can remove them. As an added bonus, if it is a rental it gives the owner's address. That way if I ever get REALLY desperate I can start painting rental properties :no:
 

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Super Moderator
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6,466 Posts
I see some advantage to anywho.com, but they want to charge a fee if you want to pull a list of everyone on a street. That is unless I missed something when I tried to pull up a list of my neighborhood.
Ouch! They caught on to me and changed their system. I use to be able to put in *** for the last name, and it would pull up everybody on that street. No more it seems. :censored:
 

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Painter/Owner
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344 Posts
Discussion Starter · #8 ·
The whitepages will allow the search either by entering a persons name and address or doing the reverse search.
 

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Banned
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201 Posts
Okay, you now know the name of the person at an address, now what? What's the point? Our county site gives plenty of info but does not say, hey, I live here, I need a paint job, here is my email so you can spam me.

Please explain to my stupid arse what I am missing please!
 

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Super Moderator
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6,466 Posts
When I would do a job in a highly desirable neighborhood, I could direct market to their immediate neighbors.

Lets say I'm working here:

Mr. & Mrs. Rich As God
123 Wealthy street
Windfall, MO 66666

I would love to do more work in this hood.
So I would go to anywho.com, and type in *** for the last name, and fill in the street name, and zip code. It would pull up all the people who lived on that street, with names, phone numbers (if listed), address, etc. I could selectively direct market them before, during, and after the original job took place.

Birds of a feather flock together, and they talk while they drive their kids to band camp. Getting a foothold in a gated, or desirable community is gold. It is basically a cheap way to gather data for a small direct market campaign.
 

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FT painter/FT dad
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1,254 Posts
Okay, you now know the name of the person at an address, now what? What's the point? Our county site gives plenty of info but does not say, hey, I live here, I need a paint job, here is my email so you can spam me. Please explain to my stupid arse what I am missing please!
your missing a very essential part of this business being new to the trade
you absolutely must be doing things like this to market yourself
if it was ilegal or wrong in any way I could understand questioning it, but then again it wouldn't be public knowledge
 

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Painter/Owner
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344 Posts
Discussion Starter · #12 ·
********, as Pro and Rich illustrated it is a way to get a few more customers and to market your services.

I keep my mail out to a neighborhood simple, with something like:

Is it time for some new COLOR to your home?

We offer professional quality workmanship

Affordable Pricing

No up front deposit required

Call today for a price on your painting needs.

Workmanship you will be proud to showoff!

You can also point them to a recent home or add a referral Etc.

ps. also add a business card... besides having your logo on the main mailout.



 

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Born To Be Mild
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4,956 Posts
********, as Pro and Rich illustrated it is a way to get a few more customers and to market your services.

********. people are more likely to use somebody the neighbors are happy with, especially if they don't have a painter


ps. also add a business card... besides having your logo on the main mailout.

On our door hangers, we have the card printed on the bottom. They can just tear and save.
 

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Painter/Owner
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344 Posts
Discussion Starter · #14 ·
On our door hangers, we have the card printed on the bottom. They can just tear and save.

What type charge do you have as an extra for the Card tear off if you do not mind saying..:)

Thanks
 

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Systems Fanatic
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1,390 Posts
Same here. Use county tax rolls on-line. It gives the name of the owner and whether or not the owner lives in the property. If not, its a rental so we can remove them.
We do a very similar thing using the county property tax web site. The only thing I dislike about it is the need to enter all of the information into a data base. But that's a small price to pay I suppose.

Brian Phillips
 
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