Funny stuff....
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I've had an idea for a few years now..... I'll share it but, you all got to promise you won't use it. First.. think Christmas.
Either a billboard.... a 10 ft banner on main street or an add in the paper..
Ya, Diamond earrings would be great....
But what she really wants is her bathroom painted.
Happy Holidays from Kellstar Painting.
Either a billboard.... a 10 ft banner on main street or an add in the paper..
Ya, Diamond earrings would be great....
But what she really wants is her bathroom painted.
Happy Holidays from Kellstar Painting.
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188 Posts
hey that might have been me....lol
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good one....but I thought of it first....
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back in the day when I first started painting for a blow and go crew one of the guys had to take a **** but we were in a large busy subdivision and no one was home at the house. He had the bright idea to take a five gallon bucket and drop the kids off in the garage....... Home owner pulls up and hits the garage door opener right about the time little jimmy came out! True story!
True story!
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Remodeling job outside Annapolis, MD. We are painting the exterior and one of the carpenters asks me how to tell the difference between oil based and latex paint. Told him that oil is kind of bitter tasting and latex more neutral.
Not beliving me he goes to the other side of the house and asks my brother (who did not hear me) the same question. My brother told him that we taste it. The carpenter then picks a piece of paint up and tastes it. We had a ball at lunchtime when we figured it out.
Not beliving me he goes to the other side of the house and asks my brother (who did not hear me) the same question. My brother told him that we taste it. The carpenter then picks a piece of paint up and tastes it. We had a ball at lunchtime when we figured it out.
Rich - i wish I still had a picture of it, when I first got started in the business I had an old '84 diesel mercedes - $15 "ladder" racks from walmart on top and 40 ft. ladders on top of that.
It was classic.
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1,390 Posts
Ethan,
That's a very good ad. Humorous, yet effective. Where do you air it? What kind of results are you getting?
Brian Phillips
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We paint "stuff and we're good at it". Interesting line in your add
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:w00t: love it! too funny!
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i was painting a small bathroom by the front door, and i had to take a @$&*. oh yeh it was a nasty one. as soon as i finished i heard the front door open. sure enough it was the owner. i looked around for air freshner or some matches.nothing in sight. then i realized that i happen to have a can of B.I.N handy, so i sprayed away. B.I.N works.
Brian,
I was running it during the morning news on one of our local news stations.
It ran six days a week, but multiple times each morning that it ran, always trying to catch people in the morning. This is what the station's "expert" said we should try, and they explained it to make sense, but realistically I don't know that that is the best timing. Who's thinking about painting when trying to rush out of the house?
It is currently not airing right now. I think I might try HGTV, Style, bravo, etc as many of our homeowners that really make decisions is the female, and it is much less expensive to air on cable channels.
I only ran it for 3 months(which I regret) now because I don't think I gave it enough time before holding off.
I had the perception at the time, that it was not paying for itself, but I was getting very frequent requests from my website, which have virtually stopped since the ad stopped. (I was thinking google was driving it, now I think it was the tv ad)
One client that I did book, was a 20 minute close. I came in, looked at the work she wanted, gave her a price and collected a deposit.
She said, well, I trust your commercial, so I trust you. Send me some good painters please.
Also, I was at a college football game this weekend and an influential person in our town went out of his way to tell me he enjoyed the commercial and asked when he could expect to see it, because he'd seen it about 5 times before and it stopped airing months ago.
Right now, I only have two salesreps and myself working my city. My goal is to have 6-8 ready for springtime in the various parts of the city.
I think that the ad will work much better when there is more people out there to make connections. TV's reach is so wide, I think it will work best with a larger staff to really make it work. Even if we don't get the calls, but the "oh yeah, I've heard of you effect".
So long answer to your question brian, but I definately see a future in making TV work for our painting business.
We booked $16,000 off of one 5 minute interview. The station charged me less than $300 to do it, and then we booked about $5,000 off of a second interview, again less than $300. alot of it is finding the right message, the right audience, and the right frequency, etc. But those interviews(are disguised as not being a commercial) have been our best advertising to date(other than word of mouth/referrals of course).
Ethan
Early morning drive 120 miles nonstop from a meet at an allnight coffee shop to jobsite in an oilfield refinery... bailed out of the truck when we go to the site, as the sun had risen and everything well lit... hurried up and across the steel grid to the back of the engine platform to take a leak...
and not 1, 2, or 3, but four females in a work crew came down a ladder right next to me.
I heard about that from supervisors I did not know I had.
Hmmm.
I guess it might have been funny if it happened to someone else.
r
and not 1, 2, or 3, but four females in a work crew came down a ladder right next to me.
I heard about that from supervisors I did not know I had.
Hmmm.
I guess it might have been funny if it happened to someone else.
r
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