[AALory]

I had a thought recently that gift certificates for my painting services could be a unique marketing tool. However the logistics of governing the program is difficult. Does anyone have experience with managing certificates? Thanks in advance for your thoughts.

 

[jeffsko]

I use them to try to encourage referrals. Just come up with some rules, limitations,etc. Write them a letter explaining the program. I keep a log of certificates awarded and cash them in on their next paint job.

 

[Housepainter]

For referrals and similar special customers or situations. I offer them local for restaurants, Wal-mart- Lowes. You can come up with value$ based on sale-referrals etc. Also remember to add these to marketing and advertising cost or PR cost. These should be treated as a discount or advertising cost dependent on how you use them.

PS: Should you need to give a discount or refund to a customer...use Gift Cards..
Again use these as Pubic Relations or Customer Support.