[EVELYN]

am still very new in the market and i want to penetrate to small pubs and restaurants as they have been neglected.the decors have been sterotyped that they all look alike.How do i introduce myself to the owners as havent done a hotel project but i think i have what it takes though still need some guidance.and can you help me write a brilliant proposal.

 

[ProWallGuy]

Evelyn, I'm not sure you need a proposal to 'penetrate' the market you would like to sell to, but maybe something more like a good piece of marketing material (such as a flyer or brochure) to entice that segment of the market to seek you out for a proposal for some work. Does that make sense?

 

[paint_booger]

proposals are legal documents ... and in Kenya ... you say that's where you are from? ... the laws may differ from the states.

PB

 

[PressurePros]

Evelyn, PWG makes a good point. First you have to make the phone ring.

A sure fire way for you to generate interest and in turn close sales is to pound the pavement. If I was a restaurant owner with a tired interior and have been debating a change, you walking in and offering your service would be the motivation I need. Make sure you sell your service on the benefits to the restaurant owner (ie increased patronage). Some of the best places I eat (great food, excellent service, unpretentious pricing) are very tired looking. You'll have trouble convincing those owners of change because they are going to have the "why-fix-it--if-it-ain't-broke" mentality. They are also going to be reluctant to make dramatic change as people are funny and will stop going to an establishment if the experience changes. I was in the restaurant service business for awhile with PressurePros. Many of the owners are old school and their ego will not let them accept change.

 

[Tonyg]

Evelyn:

Depending on how big your target market is, maybe look for one where you both could benefit most. Think about approaching an independent owner with proposition rather than a proposal. Approach a restaurant where a "makeover", or atleast a significant change would give you a chance to showcase your work. You would also want an owner that may be in a position to offer up referrals to other prospects. Just pick one that you could "partner" up with and include scheduling to be flexible around other profitable jobs.

Think about a proposition where you would perform the work either at cost or a significant discount in exchange for long term advertising in/from the restaurant and possible referrals. Once finished you can make the sales call to others in the market with examples and a powerful testamonial on how you help them.

 

[EVELYN]

thanks for making think wide.i have already started going round my friends business premises trying to see how we can batter trade thoough a bit discouraging.let me update end week