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Discussion Starter · #1 · (Edited)
Need to thank"RCP" for this...She discovered it on Bing's site. Very good info when you are looking to off page optimize your site. Google feels pretty much the same way except that they are more secretive about it.


So what can I do to get good, legitimate inbound links?
OK, so you have great content. You built it, and now they will come, right? Well, if you have the patience of Vladimir and Estragon, sure. But sometimes you want to nudge the world a little bit. You want to speed up that process, all the while remaining legitimate in your efforts. You want to actively participate in link building!
I described link building earlier as hard work. But perhaps smart work is a better description. Check out a few of these smart ideas and determine how they apply to your site, your customers, and your industry's niche. Note that all of these ideas are predicated on the assumption that you've already created useful, original, expert content that users will want to read and webmasters of relevant sites will want to link to. That done, let's spread the news! Here's how:

  • Develop your site as a business brand and be consistent about that branding in your content
  • Identify relevant industry experts, product reviewers, bloggers, and media people and let them know about your site and its content
  • Write and publish concise, informative press releases online as developments warrant
  • Publish expert articles to online article directories
  • Participate in relevant blogs and forums and refer back to your site's content when applicable (Note that some blogs and forums add the rel="nofollow" attribute to links created in user-generated content (UGC). While creating links to your content in these locations won't automatically create backlinks for search engines, readers who click through and like what they find may create outbound links to your site, and those are good.)
  • Use social media sites such as Twitter, Facebook, and LinkedIn to connect to industry influencers to establish contacts, some of whom may connect back to you (be sure you have your profiles set up with links back to your website first)
  • Create an online newsletter on your site with e-mail subscription notifications
  • Launch a blog or interactive user forum on your site*
  • Join and participate in relevant industry associations and especially in their online forums
  • Ultimately, strive to become a trusted expert voice for your industry and let people know that your website contains your published wit and wisdom
  • For more link building ideas, check out these additional link building tips.
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JV,

I understand you advocate the use of linkwheels. Most experts I've seen quoted agree that this approach is a bit dangerous (ie could lead the SE to distrust your site/etc). How do you view this strategy?

Are you using a modified article linking approach? Please describe. Thanks.
 
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