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It really is more of a marketing tool. When I had to compete with the big guys (Sherwin Williams, ICI, Kelly-Moore) as an independent I created a property management program. I advertised the heck out of it on all my marketing material. I found that the program itself generated interest in my company as a supplier but rarely was the service requested. Having such a program is really an image builder. Maybe a quarterly contact to rehash the program might be a help.
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