That's brilliant home guards. I never thought of it that way. So if your overhead is $1000 monthly and mine is $200, and we estimate the same job, could you possibly explain to the ho why your price for the same door is $400 while mine is $200. Same experience, same products, would you tell the client that your overhead is higher so he has to pay more? If so, would you get the job?
I didn't say there's an exact science. There's not. But this guy didn't ask for a precise number to tell his customer - he asked what might be a reasonable price. Maybe if I said $200 p/d and you said $250 p/d and the next guy said $175 and the next guy said $215, he could have at least had an idea what everyone else was charging so he would have known a "reasonable rate." I have been estimating jobs for years both for myself and for other companies and there are still times when I have to sit back and think to myself, does this seem right? This is especially true on small jobs. I've had customers ask me to paint a closet. 3'X6'. I say $200 and wonder what the client thinks because the bedroom that the closet is in only cost $425. It's no crime to ask the question. And your overhead should have nothing to do with your quote. If the going rate is $65 an hour in your area, you won't get away with $95 just because you are spending too much on marketing and salaries. Your overhead, instead, should be dictated by your hourly rate. Right or wrong?