Podcasting Marketing

slickshift said:

I'm a little confused
Are you soliciting for podcast advertising?
Or are you soliciting for interviewees for your podcast?

Regarding the best secret marketing weapon of the decade
You can't mean being interviewed on your podcast...(well, maybe you are)
Are you talking about painting contractors making their own podcasts?
Or advertising on other peoples podcasts?

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Hey Slickshift

Thanks for your comments.

Let me try to clear the air.

Regarding the issue of solicitation for advertising, my answer is no.

I am inviting all members to be guests on my show. There is not charge.

This can make for a different kind of Paint Talk. A Paint Talk where there is interactivity, spontaneity,excitement. Guys talking, learning, helping in real time.

You are right, being on my show is not the secret weapon of the decade.

The thing is, podcasting has the potential to increase your marketing share. It's effective. It's efficient. It's easy. Maybe most importantly is this. It's absolutely free.

There are a lot of other benefits for painters who take advantage of podcast marketing. We can explore them at the appropriate time.

I hope this clears thing up.

Oh! I forgot. You asked about painters advertising on other peoples podcasts. That is what will happen shortly. Fact is some other professionals do it now. Perhaps that's something Paint Talk may want to check out.

At this time, my intention is only to invite the PAINT TALK membership to be special guests on The Bill Jordan Show. That's at no cost except , your time.


Hopefully, I cleared the air. Sorry to the confusion.

Thanks

Bill

Peace, Love & Prosperity


P.S.There is gold in podcast marketing. Waiting for competition to strike first is not an option. Or is it?

Nathan said:

yea... I'm pretty confused as well. I listen to a lot of podcasts but don't think of it as a way to market yourself to homeowners?

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Hey Nathan

Thanks for your comments. I really appreciate them.

What can I say? There's My Space, You Tube, Face Book. Statistics tell us people over 35 makeup the largest percentage for these interactive platforms.

Research shows audio retention out performs visual learning.

The baby boomers are buying,using and enjoying ipods. Not all of them listen to hard rock. Some are home owners. They find ipods offer flexibility, choice, convenience.

This opens up new markets.

Home owners are people. People buy from people they know, trust and believe. Podcast marketing can do that and more.

Thanks again. I really appreciate your feedback

Bill

Peace, Love, Prosperity

slickshift said:

Sorry, Bill....but not really, no
Maybe you could lay off the power sales words and type some substance
I'm not trying to hassle you, it's just constructive criticism

To address some bits I think I did understand, providing content does not guarantee an audience or an increased market share

And you'll have to check with Admin before soliciting any guests for your show
Goes by the name of Nathan
Ask him for permission first please
Just because they don't have to pay to be on it, or don't get paid to be on it, doesn't mean you are not soliciting for guests for your show

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Hey slickshift

Thanks for the feed back . You're right content does not guarantee an audience.

Again thanks for your advice to check with Admim. Pardon my lack of protocol. I am enthusiastic about this concept. That's all. Not looking to offend. Only trying to help.

As far as "power sales " words, I did go over the top a bit. Didn't I ?

In regards to substance, internet podcasting is similar to radio broadcasting. The difference is podcasting can reach markets radio normally can't.

The technology is here. Why not use it? I appreciate your candid response.

Thanks again


Bill

Peace, Love & Prosperity